Protein-fortified Food Products Market Size, Share & Trends Analysis Report By Nature (Organic, Conventional), By Product, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Protein-fortified Food Products Market Size, Share & Trends Analysis Report By Nature (Organic, Conventional), By Product, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Protein-fortified Food Products Market Growth & Trends

The global protein-fortified food products market size is expected to reach USD 101.62 billion by 2030, growing at a CAGR of 6.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Protein-fortified food products offer essential nutrition and functional benefits, such as improved energy levels and metabolism regulation, which are highly beneficial for athletes undergoing intense physical activity. These products can help athletes meet their requirements for increased protein and facilitate muscle growth, recovery, and overall performance. These foods provide a convenient and efficient way to boost protein intake without relying solely on traditional protein sources like meat or dairy. The increasing utilization of whey protein, pea protein, and soya protein is contributing to bringing product innovation to the market and helping to increase the customer base. These plant-based proteins are gaining popularity due to their perceived health benefits, including being hypoallergenic, easily digestible, and rich in essential amino acids.

Pea protein, in particular, is favored for its low carbohydrate content and suitability for consumers with lactose intolerance or soy allergies. This has led to the increasing launch of these products. Consumers are paying more attention to their macronutrient intake, focusing on increasing protein consumption. Products with high-protein claims are highly sought after, as they offer an efficient way for consumers to meet their protein needs without consuming large quantities of food or drinks. Research indicates that many global consumers are willing to pay a premium for products with high-protein claims. Popular formats, such as protein bars and ready-to-drink beverages, enriched with protein have gained traction among consumers seeking convenient ways to boost their protein intake. However, delivering high protein levels in these formats presents formulation challenges, especially concerning taste and texture.

Innovations in new protein ingredients enable the creation of high-protein products that taste great and provide an enjoyable eating experience. In the this market, technology trends drive innovation, leading to new product development and ensuring their sustainability. One significant trend is the use of advanced processing techniques to enhance the nutritional profile of food products. Microencapsulation protects sensitive nutrients like proteins during processing, ensuring their efficacy and bioavailability in the final product. For instance, in February 2022, Britvic entered into a USD 1.07 million (£1m) innovation partnership with Xampla, a company backed by the University of Cambridge, to develop technology to protect its vitamin-fortified drinks. The technology built by Xampla uses pea protein to develop microscopic capsules in the liquid that protect vitamins.

Protein-fortified Food Products Market Report Highlights

• The conventional products segment accounted for a share of 74.7% of the total revenue in 2023. Conventional food products are cheaper than organic products due to the accessibility of raw materials and economies of scale achieved in the production process
• The sports & nutrition supplements segment is projected to grow at a CAGR of 7.5% from 2024 to 2030. The rise in the health-conscious population, which is more inclined to use dietary supplements as a precautionary measure, drives product demand. In addition, athletes often turn to sports supplements to improve their fitness levels and enhance their performance
• The hypermarkets & supermarkets segment accounted for a share of 35.7% in 2023. Supermarkets and hypermarkets are gaining popularity due to the availability of multiple options and the convenience they offer to buy everything at a single place. The availability of various products also enables customers to choose from multiple options per their preferences, dietary requirements, and budget

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