Proactive Services Market Size, Share & Trends Analysis Report By Service (Technical Support, Design & Consulting), By Technology (Analytics, AI), By End-use, By Enterprise Size, By Application, And Segment Forecasts, 2023 - 2030

Proactive Services Market Size, Share & Trends Analysis Report By Service (Technical Support, Design & Consulting), By Technology (Analytics, AI), By End-use, By Enterprise Size, By Application, And Segment Forecasts, 2023 - 2030

Proactive Services Market Growth & Trends

The global proactive services market size is expected to reach USD 18.19 billion by 2030, according to the new reports of Grand View Research, Inc., registering a CAGR of 20.8% from 2023 to 2030. The heightened customer expectations, high adoption of e-commerce and other shopping applications, along with increased use of smartphones have triggered the need for proactive services. Benefits, such as lower operational cost, increased availability & uptime, increased brand loyalty, and enhanced retention rate, will further boost the market growth. Implementing advanced technologies, such as advanced analytics, Artificial Intelligence (AI), and Machine Learning (ML), helps segregate customer types and offer them a personalized experience, which is expected to drive market growth.

The adoption of proactive services allows the organization to not only meet regular customer expectations but also understand their latent needs. Proactively reaching out to customers before an issue arises helps strengthen the customer relationship. Moreover, the implementation of proactive services can protect organizations against escalations by identifying negativity at the earliest warning. By utilization of real-time data, proactive services help in accurate customer segmentation, which can further be used for offering customized products and services. In addition, proactive services allow customers to give valuable feedback, which, in turn, helps organizations in improving their productivity by correctly understanding areas of improvement.

Large-scale enterprises are implementing proactive services to gain a competitive advantage over others. A lot of startups and Small & Medium Enterprises (SMEs) are also observed to take the help of these services for strong brand establishment. A reactive business model faces more inbound calls, which can be costly for businesses; thus, to manage cost and save time, organizations prefer to identify and remediate the issue before they turn into bigger problems. For instance, Facebook provides content on its website and mobile application that answers frequently asked questions. In this way, they reduce the chances of support tickets being raised, Facebook would additionally allow users to connect with their dynamic help section that provides documentation on various topics.

Proactive Services Market Report Highlights

• The managed service segment accounted for the largest revenue share of over 38.5% in 2022 due to the benefits that this segment offers, such as IT monitoring with zero blind spots, compliance with service-level agreement requirements, reduced operational expense, and enhanced operational efficiency
• The AI segment is expected to register the highest CAGR of 21.8% during the forecast period. AI offers multiple capabilities to organizations, such as advanced search options, recommendation mechanisms, automated decision-making, and voice recognition. All these features help in delivering proactive services. Moreover, it supports sophisticated analytical capabilities, which is one of the most crucial factors driving the segment growth
• The SMEs segment is anticipated to witness exceptional growth at a CAGR of 22.6% during the forecast period due to multiple benefits that SMEs can avail while implementing proactive services, such as increased operational efficiency, reduced operational cost, and access to enterprise-level support
• The end-point management segment is anticipated to register a considerable CAGR of 22.6% over the forecast period. This segment has strong demand due to its ability to supervise and authenticate the access rights of endpoint devices. With the ease of automation comes the risk of security; thus, to reduce security threats and ensure adherence to security policies, organizations are investing resources into end-point management
• The retail segment is expected to witness a significant CAGR of 20.6% during the forecast period owing to fulfilling heightened customer expectations and keeping the customers aware and updated about the latest offerings. Moreover, the retail industry focuses on offering personalized products and services that can be conveyed to customers with the help of proactive services
• North America accounted for the largest share of over 34.8% in 2022. The region strongly demands proactive services due to the growing retail sector that highly believes in delivering customized products and services. Moreover, North America supports stable IT infrastructure, which is very essential for the smooth implementation of these services
• Key players have an extended operating history, a large customer base, and significant competitive strengths. In addition to the inorganic growth strategies, vendors emphasize improving after-sale service offerings to ensure periodic maintenance of installed products

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