U.S. Print On Demand Market Size, Share & Trends Analysis Report By Platform (Software, Services), By Product(Apparel, Home Decor), And Segment Forecasts, 2023 - 2030

U.S. Print On Demand Market Size, Share & Trends Analysis Report By Platform (Software, Services), By Product(Apparel, Home Decor), And Segment Forecasts, 2023 - 2030

U.S. Print On Demand Market Growth & Trends

The U.S. print on demand market size is expected to reach USD 10.66 billion by 2030, and expand at a CAGR of 24.4% from 2023 to 2030, according to a new report by Grand View Research, Inc. The rising demand for customized and personalized apparel is emerging as one of the key drivers in the growth of the print on demand market in the U.S. Consumers are looking for unique and stylish clothing that can make them stand out from the others. Print on demand provides them with an easy and accessible way to create and purchase unique products. With print on demand, consumers can design their own t-shirts, hoodies, and other clothing items with graphics, texts, and images of their choice. Customization is making print on demand an attractive option for fashion-conscious consumers who look forward to express their individuality through their clothing and accessories.

Furthermore, the rising levels of disposable income have resulted in an increase in consumer spending on personalization and customization. Consumers are willing to pay extra for products tailored to their specific needs and preferences. This has made print on demand a lucrative option for businesses looking forward to offering personalized products instead of the conventional business models based on mass production. Print on demand allows cost-efficient implementation of the newly emerging mass customization printing industry.

The rising internet penetration rate and the subsequent growth of e-commerce are expected to open new opportunities for the growth of the market. The number of internet users in the U.S. is growing exponentially. According to the GSM Association, there were over 329 million unique mobile subscribers in the U.S. in 2021, translating into a mobile internet penetration rate of 77%, a rate that is poised to reach 80% by 2025. E-commerce and specialist print on demand online platforms are the most proffered channels by consumers. However, one of the major factors restraining the growth of the market is that artists and creators often have limited control over the production and distribution of their work because the print on demand platforms set the prices and terms of sale for the products without consulting the artists and creators.

The COVID-19 pandemic had a positive impact on the print on demand market. As lockdown restrictions were laid down, consumers shifted to online buying, and print on demand products witnessed rapid growth in demand. The popularity of products including custom neck gaiters and customized face masks contributed significantly to the growth in sales of print on demand products over the pandemic duration. The home décor segment witnessed a rise in sales as people spent the majority of their time at home and adopted remote work models.

U.S. Print On Demand Market Report Highlights

• The services segment is expected to emerge as the fastest growing segment and expand at a CAGR of 26.2% from 2023 to 2030. The growth of the segment can be attributed increasing demand for on demand printing services in the country.
• Print on demand provides consumers with an easy and accessible way to create and purchase unique products. With print on demand, consumers can design their own t-shirts, hoodies, and other clothing items with graphics, texts, and images of their choice
• The apparel segment dominated the market in 2022 accounting for revenue of USD 750.8 million. The rapid shift towards customized fashion apparel and rapid penetration of on demand t-shit printing are the key factors driving the growth of this segment.

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