Precision Viticulture Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Application (Field Mapping, Crop Scouting), By Region, And Segment Forecasts, 2023 - 2030

Precision Viticulture Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Application (Field Mapping, Crop Scouting), By Region, And Segment Forecasts, 2023 - 2030


Precision Viticulture Market Growth & Trends

The global precision viticulture market size is anticipated to reach USD 3.31 billion by 2030, growing at a CAGR of 11.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing focus of farmers on ensuring farm productivity coupled with the rising need to monitor grape quality is the key factor driving the adoption of advanced technology solutions at vineyards. Moreover, the demand for high-quality grapes from vine manufacturing companies is further encouraging vineyard owners to adopt precision viticulture technologies at vineyards.

Precision viticulture also includes the use of services including system integration and consulting, farm operation services, supply chain management services, and climate information services, for grape cultivation. These services are provided to the vineyard owner for assisting in the proper implementation and integration of precision technologies in vineyard practices. Moreover, the companies also offer data and analytics services that provide an in-depth analysis of the vineyards based on the data collected by different hardware and software components. The need for quality produce and better farm management is propelling the demand for precision viticulture technologies worldwide.

Moreover, the use of drones has been increasing over the years owing to the advancements in guidance systems in combination with automation. Drones provide real-time imagery and state of the crops and soil. This helps growers take preventive action to avert crop damage by analyzing/monitoring crops and identify areas where the crop is infected or has chances of failure. Vine grapes are considered high-value crops and therefore require proper maintenance and monitoring. Thus, the adoption of technologies in vineyard practices is anticipated to further witness growth during the forecast period.

Precision Viticulture Market Report Highlights
  • The hardware segment held the highest market share of 61.3% in 2022. Drones and VRT are gaining traction among grape growers, propelling growth.
  • The software segment is estimated to register the fastest CAGR of 12.1% over the forecast period. The software segment is bifurcated into cloud-based software and web-based software.
  • Based on application, the market is further segmented into field mapping, weather tracking and forecasting, yield monitoring, crop scouting, irrigation management, farm labor management, and inventory management.
  • The weather tracking & forecasting segment is estimated to register the fastest CAGR of 15.1% over the forecast period. Sensors are used for accurate weather tracking and forecasting. Europe accounted for the largest market share of 36.7% in 2022. The region is characterized by large vineyard fields, contributing to the highest revenue share worldwide.
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Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Component
1.1.2. Application
1.1.3. Regional scope
1.1.4. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. GVR’s internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.4. Information or Data Analysis
1.5. Market Formulation & Validation
1.6. Model Details
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Component outlook
2.2.2. Application outlook
2.2.3. Regional outlook
2.3. Competitive Insights
Chapter 3. Precision Viticulture Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market driver analysis
3.3.2. Market restraint analysis
3.3.3. Market opportunity analysis
3.4. Precision Viticulture Market Analysis Tools
3.4.1. Industry analysis - Porter’s
3.4.1.1. Supplier power
3.4.1.2. Buyer power
3.4.1.3. Substitution threat
3.4.1.4. Threat of new entrant
3.4.1.5. Competitive rivalry
3.4.2. PESTEL analysis
3.4.2.1. Political landscape
3.4.2.2. Technological landscape
3.4.2.3. Economic landscape
Chapter 4. Precision Viticulture Market: Component Estimates & Trend Analysis
4.1. Precision Viticulture Market: Key Takeaways
4.2. Precision Viticulture Market: Movement & Market Share Analysis, 2022 & 2030
4.3. Hardware
4.3.1. Hardware market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.1 Drones
4.3.1.1.1 Drones market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.2 Application drone service
4.3.1.2.1 Application drone service market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.3 Guidance system
4.3.1.3.1 Guidance system market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.3.1.1 GPS
4.3.1.3.1.1.1 GPS market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.3.1.2 GIS
4.3.1.3.1.2.1 GIS market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.4 Remote sensing
4.3.1.4.1 Remote sensing market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.5 Variable rate technology
4.3.1.5.1 Variable rate technology market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.5.1.1 Map-based
4.3.1.5.1.1.1 Map-based market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.5.1.2 Sensor-based
4.3.1.5.1.2.1 Sensor-based market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.6 Driverless tractors
4.3.1.6.1 Driverless tractors market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.7 Mobile devices
4.3.1.7.1 Mobile devices tractors market estimates and forecasts, 2017 to 2030 (USD Million)
4.3.1.8 Others
4.3.1.8.1 Others market estimates and forecasts, 2017 to 2030 (USD Million)
4.4. Software
4.4.1. Software market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.1 Cloud-based
4.4.1.1.1 Cloud-based market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.2. Web-based
4.4.1.2.1 Web-based market estimates and forecasts, 2017 to 2030 (USD Million)
4.5 Services
4.5.1 Services market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.2 System integration and consulting
4.4.1.2.1 System integration and consulting market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.3 Managed services
4.4.1.3.1 Managed services market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.3.1.1 Farm operation services
4.4.1.3.1.1.1 Farm operation services market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.3.1.2 Data services
4.4.1.3.1.2.1 Data services market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.3.1.3 Analytical services
4.4.1.3.1.3.1 Analytical services market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.4 Assisted professional services
4.4.1.3.2 Assisted professional services market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.3.2.1 Supply chain management services
4.4.1.3.2.1.1 Supply chain management services market estimates and forecasts, 2017 to 2030 (USD Million)
4.4.1.3.2.2 Climate informational services
4.4.1.3.2.2.1 Climate informational services market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 5 Precision Viticulture Market: Application Estimates & Trend Analysis
5.1 Precision Viticulture Market: Key Takeaways
5.2 Precision Viticulture Market: Movement & Market Share Analysis, 2022 & 2030
5.3 Yield monitoring
5.3.1 Yield monitoring market estimates and forecasts, 2017 to 2030 (USD Million)
5.3.2 On-farm
5.3.2.1 On-farm market estimates and forecasts, 2017 to 2030 (USD Million)
5.3.3 Off-farm
5.3.3.1 Off-farm market estimates and forecasts, 2017 to 2030 (USD Million)
5.4 Field mapping
5.4.1 Commercial market estimates and forecasts, 2017 to 2030 (USD Million)
5.5 Crop scouting
5.5.1 Commercial market estimates and forecasts, 2017 to 2030 (USD Million)
5.6 Weather tracking & forecasting
5.6.1 Weather tracking & forecasting market estimates and forecasts, 2017 to 2030 (USD Million)
5.7 Irrigation management
5.7.1 Irrigation management market estimates and forecasts, 2017 to 2030 (USD Million)
5.8 Inventory management
5.8.1 Inventory management market estimates and forecasts, 2017 to 2030 (USD Million)
5.9 Farm labor management
5.9.1 Farm labor management market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 6 Precision Viticulture Market: Regional Estimates & Trend Analysis
6.1 Regional Outlook
6.2 Precision Viticulture Market by Region: Key Takeaway
6.3 North America
6.3.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.3.2 U.S.
6.3.2.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.3.3 Canada
6.3.3.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.4 Europe
6.4.1 UK
6.4.1.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.4.2 Germany
6.4.2.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.4.3 France
6.4.3.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5 Asia Pacific
6.5.1 Japan
6.5.1.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.2 China
6.5.2.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.3 India
6.5.3.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.4 Australia
6.5.4.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.5 South Korea
6.5.5.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.6 Latin America
6.6.1 Brazil
6.6.1.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.6.2 Mexico
6.6.2.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.7 MEA
6.7.1 Saudi Arabia
6.7.1.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.7.2 South Africa
6.7.2.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.7.3 UAE
6.7.3.1 Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
Chapter 7 Competitive Landscape
7.1 Recent Developments & Impact Analysis, By Key Market Participants
7.2 Market Participant Categorization
7.2.1 Deere & Company.
7.2.1.1 Company overview
7.2.1.2 Financial performance
7.2.1.3 Product benchmarking
7.2.1.4 Strategic initiatives
7.2.2 Trimble Inc.
7.2.2.1 Company overview
7.2.2.2 Financial performance
7.2.2.3 Product benchmarking
7.2.2.4 Strategic initiatives
7.2.3 Topcon
7.2.3.1 Company overview
7.2.3.2 Financial performance
7.2.3.3 Product benchmarking
7.2.3.4 Strategic initiatives
7.2.4 Atlas Vineyard Management, LLC
7.2.4.1 Company overview
7.2.4.2 Financial performance
7.2.4.3 Product benchmarking
7.2.4.4 Strategic initiatives
7.2.5 Deveron
7.2.5.1 Company overview
7.2.5.2 Financial performance
7.2.5.3 Product benchmarking
7.2.5.4 Strategic initiatives
7.2.6 TeeJet Technologies
7.2.6.1 Company overview
7.2.6.2 Financial performance
7.2.6.3 Product benchmarking
7.2.6.4 Strategic initiatives
7.2.7 TABULA
7.2.7.1 Company overview
7.2.7.2 Financial performance
7.2.7.3 Product benchmarking
7.2.7.4 Strategic initiatives
7.2.8 Ateknea Solutions
7.2.8.1 Company overview
7.2.8.2 Financial performance
7.2.8.3 Product benchmarking
7.2.8.4 Strategic initiatives
7.2.9 AHA Viticulture
7.2.9.1 Company overview
7.2.9.2 Financial performance
7.2.9.3 Product benchmarking
7.2.9.4 Strategic initiatives
7.2.10 Group ICV
7.2.10.1 Company overview
7.2.10.2 Financial performance
7.2.10.3 Product benchmarking
7.2.10.4 Strategic initiatives

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