The global polypropylene absorbent hygiene market size is expected to reach USD 11.82 billion by 2030, registering a CAGR of 4.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing hygiene awareness among consumers regarding the utility of diapers and rising infant population across the globe is expected to remain a key driving factor for global polypropylene (PP) absorbent hygiene market over the forecast period. The growing geriatric population base in the U.S., Japan, and Europe has created demand for adult incontinence products.
Replacement of synthetic raw materials with bio-based substitutes are anticipated to create new avenues for industry participants. Bio-based polypropylene polymers help in preventing skin rashes among babies, keeping them dry. However, prolonged exposure to polypropylene absorbent products may cause respiratory tract problems, eye irritation, skin problems and neurological problems. Several R&D initiatives are being taken by the market player to improvise their product portfolio in the polypropylene absorbent hygiene industry.
In terms of product, spunbond dominated the market in 2023 owing to its cheaper production of PP fibers compared to other nonwoven fabrics.
Baby diapers registered a substantial market share of 58.0% in 2023, owing to the increasing awareness about infant hygiene. The market is projected to grow with the rising awareness of the impact of high-quality hygiene products on the infant’s overall health.
Asia Pacific held the dominant share with 46.4% in 2023. This was primarily driven by the rapid growth of birth rates in countries including China and India, where the need for reliable and effective baby diapers grew significantly.
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