Plant-based Bars Market Size, Share & Trends Analysis Report By Product Type (Protein Bars, Granola/Cereal Bars), By Nature (Organic, Conventional), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Plant-based Bars Market Growth & Trends

The global plant-based bars market size is expected to reach USD 7.80 billion in 2030, expanding at a CAGR of 14.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. The surging demand for plant-based bars can be attributed mainly to the growing focus of consumers on their health and well-being. The rising chronic diseases such as heart disease, diabetes, and obesity, have resulted in a shift in consumers’ snacking preferences. Individuals are seeking healthier snack alternatives that can offer them the necessary nourishment and stamina to maintain good health. Plant-based bars, being rich in fiber, protein, and healthy fats, have emerged as a viable option, as they usually contain fewer calories and less sugar compared to their conventional counterparts.

The protein bars segment dominated the market by holding a major share in 2022. The escalating demand for plant-based protein alternatives has extended to plant-based protein bars. With the increasing advancements in food production and technology, numerous plant-based protein bars are now able to emulate the taste and texture of traditional snack bars. This has led to a surge in the number of consumers opting for plant-based protein bars as a delicious and wholesome snacking choice.

The conventional segment held the larger market size in 2022. From a product price perspective, conventional plant-based bars are often a more economical option for budget-conscious consumers. They are easily procurable and sold in popular grocery stores and online retailers, which enhances their accessibility to a larger consumer base. To promote these bars, companies invest substantially in marketing campaigns, leveraging various channels such as television commercials, social media advertisements, and collaborations with social media influencers. This widespread visibility makes conventional plant-based bars a more familiar product to consumers, potentially increasing their likelihood of opting for them over other alternatives.

Europe accounted for the largest share of the market. The European market has witnessed a marked upswing in the range of plant-based bars on offer in recent times. This has translated into greater ease of access for consumers, with many supermarkets and health food stores now stocking a diverse selection of plant-based bars. As a result, consumer knowledge and curiosity about these products have risen considerably. Additionally, there is an upsurge in the number of individuals in Europe opting for veganism or vegetarianism. Such lifestyle choices may be driven by a mix of environmental, ethical, or health concerns, resulting in a growing preference for plant-based diets.

Major players in the plant-based bars industry include Kellogg's; Greens Gone Wild, LLC.; General Mills Inc.; 88 ACRES; GNC Holdings, LLC; Rise Bar; MadeGood; Växa Bars; Clif Bar & Company; and GoMacro, LLC Various steps are adopted by these companies including partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market.

Plant-based Bars Market Report Highlights

  • Asia Pacific is expected to grow at the highest CAGR over the forecast period from 2023 to 2030. The increasing availability of plant-based bars through various sales channels is a key factor contributing to the regional market growth
  • The energy bars segment is estimated to grow at the highest CAGR over the forecast period. The surging trend of fitness activities and sports has been another significant driver of growth for this segment
  • The organic segment is anticipated to grow with the fastest CAGR over the forecast period. The increasing demand for organic products including plant-based bars as they are healthier than conventional products is contributing to the segment growth
  • The online sales channel is expected to grow with the highest CAGR over the forecast period. Online distribution channels offer various conveniences for shopping owing to which its use is increasing among consumers thus surging the segment’s growth
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Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Products & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Type Outlook
2.3. Nature Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. Plant-based Bars Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographics Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Key Observations & Findings
Chapter 5. Plant-based Bars Market: Product Type Estimates & Trend Analysis
5.1. Product Type Movement Analysis & Market Share, 2022 & 2030
5.2. Protein Bars
5.2.1. Plant-based protein bars market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Granola/Cereal Bars
5.3.1. Plant-based granola/cereal bars market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Energy Bars
5.4.1. Plant-based energy bars market estimates and forecast, 2017 - 2030 (USD Million)
5.5. Fruit & Nut Bars
5.5.1. Plant-based fruit & nut bars market estimates and forecast, 2017 - 2030 (USD Million)
5.6. Other Bars
5.6.1. Other bars market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Plant-based Bars Market: Nature Estimates & Trend Analysis
6.1. Nature Movement Analysis & Market Share, 2022 & 2030
6.2. Organic
6.2.1. Organic plant-based bars market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Conventional
6.3.1. Conventional plant-based bars market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Plant-based Bars Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
7.2. Hypermarkets & Supermarkets
7.2.1. Plant-based bars market estimates and forecast through hypermarkets & supermarkets distribution channel, 2017 - 2030 (USD Million)
7.3. Convenience Stores
7.3.1. Plant-based bars market estimates and forecast through convenience stores, 2017 - 2030 (USD Million)
7.4. Specialty Stores
7.4.1. Plant-based Bars market estimates and forecast through specialty stores, 2017 - 2030 (USD Million)
7.5. Online
7.5.1. Plant-based bars market estimates and forecast through online distribution channel, 2017 - 2030 (USD Million)
7.6. Others
7.6.1. Plant-based bars market estimates and forecast through other distribution channels, 2017 - 2030 (USD Million)
Chapter 8. Plant-based Bars Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2022 & 2030
8.2. North America
8.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.2.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.2.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.5. U.S.
8.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.2.5.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.2.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.6. Canada
8.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.2.6.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.2.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.7. Mexico
8.2.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.7.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.2.7.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.2.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.3.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.3.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.5. U.K.
8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.3.5.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.3.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.3.6.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.3.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.7. France
8.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.7.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.3.7.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.3.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.8. Italy
8.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.8.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.3.8.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.3.8.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.9. Spain
8.3.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.9.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.3.9.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.3.9.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.4.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.4.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.4.5.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.4.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.6. Japan
8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.4.6.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.4.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.7. India
8.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.7.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.4.7.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.4.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.8. Australia & New Zealand
8.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.8.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.4.8.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.4.8.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.5.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.5.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.5.5.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.5.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6. Middle East & Africa
8.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.6.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6.5. UAE
8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.5.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.6.5.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.6.5.4. Market estimates and forecast, By distribution channel, 2017 - 2030 (USD Million)
8.6.6. Saudi Arabia
8.6.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.6.2. Market estimates and forecast, by product type, 2017 - 2030 (USD Million)
8.6.6.3. Market estimates and forecast, by nature, 2017 - 2030 (USD Million)
8.6.6.4. Market estimates and forecast, By distribution channel, 2017 - 2030 (USD Million)
Chapter 9. Competitive Analysis
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2022 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. List of key companies analyzed in this section include:
9.9.1. Kellogg's
9.9.2. Greens Gone Wild, LLC.
9.9.3. General Mills Inc. (LÄRABAR)
9.9.4. 88 ACRES
9.9.5. GNC Holdings, LLC
9.9.6. Rise Bar
9.9.7. MadeGood
9.9.8. Växa Bars
9.9.9. Clif Bar & Company
9.9.10. GoMacro, LLC

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