Pet DNA Testing Market Size, Share & Trends Analysis Report By Test Type (Genetic Diseases, Health & Wellness), By Animal Type (Dogs, Cats), By Sample Type (Blood, Saliva), By End-user, And Segment Forecasts, 2023 - 2030

Pet DNA Testing Market Growth & Trends

The global pet DNA testing market size is expected to reach USD 640.24 million by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 9.20% from 2023 to 2030. The key factors driving the industry growth include a rise in consumer genomics, high pet expenditure & pet humanization, increased awareness & sale of pet DNA testing products, and an increase in the number of R&D initiatives. Owing to a significant increase in the pet adoption rate in recent years, families are spending more time and money on their companions. According to the American Pet Products Association (APPA), the U.S. pet industry expenditure reached USD 123.6 billion in 2021 from USD 103.6 billion in 2020, increasing by 19%.

The COVID-19 pandemic resulted in significant growth of the pet industry by setting new trends. Some noteworthy trends were a sudden increase in the adoption of dogs & cats, a rise in pet humanization trends with a large amount of time spent by owners at home, an increase in awareness among people about pet diseases & behavioral changes, and the growth of e-commerce platforms. High household income, changes in financial situations, and remote working were also among the strong factors responsible for increased adoption of new pets during the pandemic. DNA testing has shown several potential benefits for companion animals by providing information that the owner needs to prepare their pets for the future.

Knowing certain genetic hereditary diseases in advance enables owners to start timely treatments, also potentially avoiding costly medication or diagnostic bills later on. Current generations are widely active on social media, enabling them to quickly adapt to new pet trends. This factor is increasing awareness among pet parents regarding pet breed test products, their ease of use, and their enormous applications. People spend heavy amountson various animal products. Their keen interest in understanding pets’ age, breed mix, and ancestral relations allow owners to guess their pet’s behavioral patterns and start required training. Furthermore, the increased interest of people in the U.S. in certain pet breed categories has increased the requirement for breed testing and its products among professional breeders.

The usage of pet DNA testing and genetic profiling before breeding procedures prevents breeders from producing puppies with a high risk of diseases. Owing to these affirmative factors, awareness and sales of pet DNA testing products are expected to grow in the long run.As the field of genomics is advancing in the veterinary industry, pet genetic test kits are becoming more common. Companies are offering at-home dog & cat DNA testing resources for breeders, pet owners, and veterinarians for over 15 years. Since the introduction of direct-to-consumer genetic test products in 2009 by Mars Petcare, the industry has been significantly growing with considerable opportunities. Similar to the widening scope of human genomics and genetic testing, DNA profiling procedures in veterinary industries are growing. With regard to the accuracy, at-home DNA sampling tests for pets have proven to be reliable with enormous valuable information. For example, Embark Veterinary, Inc. states that its breed profile tests are over 95% accurate.

Pet DNA Testing Market Report Highlights

  • The dogs animal type segment accounted for the largest revenue share in 2022 due to the high adoption of dogs in the U.S.
  • The saliva sample type segment held the largest share in 2022 as saliva DNA tests are more popular and widely performed for predicting the genetic makeup of pets
  • On the basis of test type, the genetic diseases segmentled the industry in 2022. Genetic DNA profiling is one of the standards of care in breeding programs today, with mandatory requirements
  • Breeders around the world are striving to breed better dog or cat breeds with quality traits for every generation of owners to suit their requirements
  • Moreover, along with physical features, such as quality fur color, eye color, height, and weight, owners also look for animals with better health and talents in specific tasks
  • North America accountedfor the largest revenue share in 2022 while Asia Pacific is expected to grow at the fastest CAGR from 2023 to 2030


Chapter 1 Research Methodology & Scope
1.1 Market Segmentation & Scope
1.1.1 Estimates & Forecast Timeline
1.2 Research Methodology
1.3 Information Procurement
1.3.1 Purchased database:
1.3.2 GVR’s Internal Database
1.3.3 Secondary sources
1.3.4 Primary Research:
1.3.5 Details of Primary Research
1.4 Information or Data Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation & Validation
1.6 Market Definition
1.7 Model Details
1.7.1 Commodity Flow Analysis
1.7.2 Parent Market Analysis
1.8 List of Secondary Sources
1.9 Objectives
Chapter 2 Executive Summary
2.1 Market Snapshot, 2022 (USD Million)
2.2 Segment Snapshot
2.3 Competitive Snapshot
Chapter 3 Pet DNA Testing Market: Market Variables Trends & Scope
3.1 Market Lineage Outlook
3.1.1 Parent Market Analysis
3.1.2 Ancillery Market Analysis
3.2 Penetration and Growth Prospect Mapping
3.3 Market Dynamics
3.3.1 Market Driver Analysis
3.3.2 Market Restraint Analysis
3.3.3 Market Opportunity Analysis
3.3.4 Market Challenge Analysis
3.4 Industry Analysis
3.4.1 PORTER’S 5 Forces Analysis
3.4.1.1 Bargaining Power of Buyers
3.4.1.2 Bargaining Power of Suppliers
3.4.1.3 Threat of New Entrants
3.4.1.4 Threat of Substitutes
3.4.1.5 Industry Rivalry: High
3.4.2 PESTEL Analysis
3.4.2.1 Political & Legal Landscape
3.4.2.2 Economic & Social Landscape
3.4.2.3 Environmental Landscape
3.4.2.4 Technology Landscape
3.5 Estimated Pet Population, 2018-2022, by Key Species & Key Countries
3.6 Regulatory & Reimbursement Landscape
3.7 Pricing Analysis
3.8 User Perspective Analysis
3.8.1 Pet Owner Demographic Profile & Perspective Analysis
3.8.2 Breeders’ Perspective Analysis
3.8.3 Veterinarians’ Perspective Analysis
3.9 COVID-19 Impact Analysis
Chapter 4 Pet DNA Testing Market: Animal Type Analysis
4.1 Animal Type Market Share Analysis, 2022 & 2030
4.2 Pet DNA Testing Market: Animal Type Movement Analysis, 2018 to 2030
4.3 Dogs
4.3.1 Dogs market estimates and forecasts, 2018 - 2030 (USD Million)
4.4 Cats
4.4.1 Cats market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 5 Pet DNA Testing Market: Sample Type Analysis
5.1 Sample Type Market Share Analysis, 2022 & 2030
5.2 Pet DNA Testing Market: Sample Type Movement Analysis, 2018 to 2030
5.3 Blood
5.3.1 Blood market estimates and forecasts, 2018 - 2030 (USD Million)
5.4 Saliva
5.4.1 Saliva market estimates and forecasts, 2018 - 2030 (USD Million)
5.5 Semen
5.5.1 Semen market estimates and forecasts, 2018 - 2030 (USD Million)
5.6 Others
5.6.1 Others market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 6 Pet DNA Testing Market: Test Type Analysis
6.1 Test Type Market Share Analysis, 2022 & 2030
6.2 Pet DNA Testing Market: Test Type Movement Analysis, 2018 to 2030
6.3 Breed Profile
6.3.1 Breed Profile market estimates and forecasts, 2018 - 2030 (USD Million)
6.4 Genetic Diseases
6.4.1 Genetic Diseases market estimates and forecasts, 2018 - 2030 (USD Million)
6.5 Health & Wellness
6.5.1 Health & Wellness market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 7 Pet DNA Testing Market: End-user Analysis
7.1 End-user Market Share Analysis, 2022 & 2030
7.2 Pet DNA Testing Market: End-user Movement Analysis, 2018 to 2030
7.3 Pet Owners
7.3.1 Pet owners market estimates and forecasts, 2018 - 2030 (USD Million)
7.4 Breeders
7.4.1 Breeders market estimates and forecasts, 2018 - 2030 (USD Million)
7.5 Veterinarians
7.5.1 Veterinarians market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 8 Pet DNA Testing Market: Regional Market Analysis, 2018 - 2030 (USD Million)
8.1 Regional Market Share Analysis, 2022 & 2030
8.2 Regional Market Snapshot
8.3 North America
8.3.1 SWOT Analysis:
8.3.1.1 North America Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.2 U.S.
8.3.2.1 Key Country Dynamics
8.3.2.2 Competitive Scenario
8.3.2.3 Regulatory Framework
8.3.2.4 Reimbursement Scenario
8.3.2.5 U.S. Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3 U.S. REGIONAL Level market Snapshot
8.3.3.1 North-east
8.3.3.1.1 North EAST Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.1.2 New England Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.1.3 Middle Atlantic Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.2 Mid-west
8.3.3.2.1 Mid-West Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.2.2 east north central Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.2.3 West North Central Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.3 West
8.3.3.3.1 West Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.3.2 Mountain Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.3.3 Pacific Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.4 South
8.3.3.4.1 South Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.4.2 South Atlantic Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.4.3 east south central Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.3.4.4 west south central Companion Animal Diagnostic Imaging market estimates and forecasts, 2018 - 2030 (USD Million)
8.3.4 Canada
8.3.4.1 Key Country Dynamics
8.3.4.2 Competitive Scenario
8.3.4.3 Regulatory Framework
8.3.4.4 Canada Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.4 Europe
8.4.1 SWOT Analysis:
8.4.1.1 Europe Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.4.2 U.K.
8.4.2.1 Key Country Dynamics
8.4.2.2 Competitive Scenario
8.4.2.3 Regulatory Framework
8.4.2.4 U.K. Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.4.3 Germany
8.4.3.1 Key Country Dynamics
8.4.3.2 Competitive Scenario
8.4.3.3 Regulatory Framework
8.4.3.4 Germany Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.4.4 France
8.4.4.1 Key Country Dynamics
8.4.4.2 Competitive Scenario
8.4.4.3 Regulatory Framework
8.4.4.4 France Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.4.5 Italy
8.4.5.1 Key Country Dynamics
8.4.5.2 Competitive Scenario
8.4.5.3 Regulatory Framework
8.4.5.4 Italy Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.4.6 Spain
8.4.6.1 Key Country Dynamics
8.4.6.2 Competitive Scenario
8.4.6.3 Regulatory Framework
8.4.6.4 Spain Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.4.7 Rest of Europe
8.4.7.1 Key Country Dynamics
8.4.7.2 Competitive Scenario
8.4.7.3 Regulatory Framework
8.4.7.4 Rest of Europe Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.5 Asia Pacific
8.5.1 SWOT Analysis:
8.5.1.1 Asia Pacific Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.5.2 Japan
8.5.2.1 Key Country Dynamics
8.5.2.2 Competitive Scenario
8.5.2.3 Regulatory Framework
8.5.2.4 Japan Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.5.3 China
8.5.3.1 Key Country Dynamics
8.5.3.2 Competitive Scenario
8.5.3.3 Regulatory Framework
8.5.3.4 China Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.5.4 India
8.5.4.1 Key Country Dynamics
8.5.4.2 Competitive Scenario
8.5.4.3 Regulatory Framework
8.5.4.4 India Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.5.5 Australia
8.5.5.1 Key Country Dynamics
8.5.5.2 Competitive Scenario
8.5.5.3 Regulatory Framework
8.5.5.4 Australia Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.5.6 South Korea
8.5.6.1 Key Country Dynamics
8.5.6.2 Competitive Scenario
8.5.6.3 Regulatory Framework
8.5.6.4 South Korea Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.5.7 Rest of APAC
8.5.7.1 Key Country Dynamics
8.5.7.2 Competitive Scenario
8.5.7.3 Regulatory Framework
8.5.7.4 Rest of APAC Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.6 Latin America
8.6.1 SWOT Analysis:
8.6.1.1 Latin America Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.6.2 Brazil
8.6.2.1 Key Country Dynamics
8.6.2.2 Competitive Scenario
8.6.2.3 Regulatory Framework
8.6.2.4 Brazil Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.6.3 Mexico
8.6.3.1 Key Country Dynamics
8.6.3.2 Competitive Scenario
8.6.3.3 Regulatory Framework
8.6.3.4 Mexico Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.6.4 Rest of LATAM
8.6.4.1 Key Country Dynamics
8.6.4.2 Competitive Scenario
8.6.4.3 Regulatory Framework
8.6.4.4 Rest of LATAM Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.7 MEA
8.7.1 SWOT Analysis:
8.7.1.1 MEA Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.7.2 South Africa
8.7.2.1 Key Country Dynamics
8.7.2.2 Competitive Scenario
8.7.2.3 South Africa Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
8.7.3 Rest of MEA
8.7.3.1 Key Country Dynamics
8.7.3.2 Competitive Scenario
8.7.3.3 Rest of MEA Pet DNA Testing market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 9 Pet DNA Testing Market - Competitive Landscape
9.1. Wisdom Panel (Mars, Inc.)
9.2. Orivet Genetic Pet Care Limited
9.3. Embark Veterinary, Inc.
9.4. Dognomics (Clinomics)
9.5. DNA MY DOG (Canadian Dog Group Ltd.)
9.6. Basepaws, Inc. (Zoetis)
9.7. Neogen Corporation
9.8. GENSOL DIAGNOSTICS, LLC
9.9. FidoCure (OHC)
9.10. PetDx
9.11 Participant’s Overview
9.12 Financial Performance
9.13 Product/Service Benchmarking
9.14 Participant Categorization
9.14.1 Market Leaders
9.14.1.1. Pet DNA Testing Market Share Analysis, 2022
9.14.2 Strategy Mapping
9.14.2.1. Expansion
9.14.2.2. Acquisition
9.14.2.3. Collaborations
9.14.2.4. Product Launch
9.14.2.5. Partnerships
9.14.2.6. Others
9.15 List of Private Players"

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