Personalized Testing & Supplements Market Size, Share & Trends Analysis Report By Service (Personalized Testing, Personalized Recommendations), By Application, By Service Provider, By Region, And Segment Forecasts, 2024 - 2030

Personalized Testing & Supplements Market Size, Share & Trends Analysis Report By Service (Personalized Testing, Personalized Recommendations), By Application, By Service Provider, By Region, And Segment Forecasts, 2024 - 2030


Personalized Testing & Supplements Market Growth & Trends

The global personalized testing & supplements market size is expected to reach USD 28.73 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 16.04% from 2024 to 2030. The rising consumer focus on holistic health and wellness, the global shift towards a fit and active lifestyle, the rising prevalence of obesity, and a growing interest in healthier living are anticipated to positively influence the market. The market has witnessed major advancements as several companies are providing targeted nutrition products based on age, gender, health conditions, and lifestyle. These factors are anticipated to drive revenue growth over the forecast period.

Besides, the demand for personalized testing and supplements is driven by an increase in companies offering personalized testing services. These services help discover traits related to the patient's diet, eating behaviors, and nutritional requirements, further supporting formulated supplements designed for proper metabolism and distribution of nutrients in the body.

In addition, the increasing number of personalized testing and supplements companies, growing consumption of nutritional products and expansion in the pharmaceutical industry are some of the major factors anticipated to propel market growth in the forecast period. For instance, as per the Council for Responsible Nutrition (CRN), in the U.S., more than 74% of the adult population consumes dietary supplements, of which 55% of adults are regular users of dietary supplements.

Moreover, the supplement industry is witnessing competition, and companies are opting for various marketing strategies to sustain the competition. This factor has led to rising product launches and mergers & acquisitions. Moreover, the growing competition necessitates rapid product development, and the entry of several new companies is expected to drive market growth. Such factors are expected to drive the market growth in the near future.

Personalized Testing & Supplements Market Report Highlights
  • The personalized supplements segment dominated the market in 2023. The growth of the segment is fueled by the notable benefits of personalized supplements, which offer the ideal balance of nutrients tailored to an individual's specific needs, ultimately enhancing immune function.
  • In terms of service providers, the personalized testing and supplement companies (DTC) segment accounted for approximately 64.79% of the market share in 2023. This growth is fueled by the increasing prevalence of diseases and a strong demand for personalized supplements across various therapeutic areas, offering benefits such as enhanced energy, improved hair growth, better sleep, accelerated recovery, glowing skin, and balanced metabolism.
  • Based on application, the general health & wellness segment captured the largest revenue share in 2023, driven by the increasing demand for essential daily nutrients such as magnesium, vitamin C, vitamin D, and vitamin B complex. Furthermore, the general health & wellness segment provides numerous benefits that support daily nutrition and overall well-being, making it suitable for a wide range of therapeutic applications.
  • North America dominated the industry with a revenue share of 56.63% in 2023. This dominance is attributed to a growing aging population, an increasing demand for personalized supplements, and heightened awareness of the benefits of supplementation, all of which have significantly contributed to market growth.
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Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Service
1.2.2. Service Provider
1.2.3. Application
1.3. Information analysis
1.4. Market formulation & data visualization
1.5. Data validation & publishing
1.6. Information Procurement
1.6.1. Primary Research
1.7. Information or Data Analysis
1.8. Market Formulation & Validation
1.9. Market Model
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.1.1. Increasing Health Consciousness
3.2.1.2. Increasing Prevalence of Diet-Related Diseases
3.2.1.3. Increasing Consumer Health Awareness Coupled with Growing Demand for Personalized Nutrition Products
3.2.2. Market Restraint Analysis
3.2.2.1. High Cost of Dietary Supplements and Nutrition Plans
3.3. Industry Analysis Tools
3.3.1. Porter's Five Forces Analysis
3.3.2. PESTEL Analysis
3.3.3. COVID-19 Impact Analysis
Chapter 4. Personalized Testing & Supplements Market: Service Business Analysis
4.1. Service Segment Dashboard
4.2. Global Personalized Testing & Supplements Market Service Movement Analysis
4.3. Global Personalized Testing & Supplements Market Size & Trend Analysis, by Service, 2018 to 2030 (USD Million)
4.4. Personalized Testing
4.4.1. Personalized Testing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4.2. Blood Tests
4.4.2.1. Global Blood Tests Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4.3. DNA Tests
4.4.3.1. Global DNA Tests Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4.4. Wearable Device & App-based Tests
4.4.4.1. Global Wearable Device & App-based Tests Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4.5. Others
4.4.5.1. Global Others Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Personalized Recommendations
4.5.1. Personalized Recommendations Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5.2. Fixed
4.5.2.1. Global Fixed Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5.3. Repeat
4.5.3.1. Global Repeat Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5.4. Continuous
4.5.4.1. Global Continuous Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Personalized Supplements
4.6.1. Personalized Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6.2. Proteins & Amino Acid
4.6.2.1. Global Proteins & Amino Acid Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6.3. Vitamins
4.6.3.1. Global Vitamins Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6.4. Minerals
4.6.4.1. Global Minerals Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6.5. Probiotics
4.6.5.1. Global Probiotics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6.6. Herbal/Botanic
4.6.6.1. Global Herbal/Botanic Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6.7. Others
4.6.7.1. Global Others Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Personalized Testing & Supplements Market: Service Provider Business Analysis
5.1. Service Provider Segment Dashboard
5.2. Global Personalized Testing & Supplements Market Service Provider Movement Analysis
5.3. Global Personalized Testing & Supplements Market Size & Trend Analysis by Service Provider, 2018 to 2030 (USD Million)
5.4. Personalized Testing & Supplement Companies (DTC)
5.4.1. Global Personalized Testing & Supplement Companies (DTC) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Dieticians & Nutritionists
5.5.1. Global Dieticians & Nutritionists Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Others
5.6.1. Global Others Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Personalized Testing & Supplements Market: Application Business Analysis
6.1. Application Segment Dashboard
6.2. Global Personalized Testing & Supplements Market Application Movement Analysis
6.3. Global Personalized Testing & Supplements Market Size & Trend Analysis, by Application, 2018 to 2030 (USD Million)
6.4. General Health & Wellness
6.4.1. Global General Health & Wellness Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Deficiency Management
6.5.1. Global Deficiency Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Others
6.6.1. Global Others Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Personalized Testing & Supplements Market: Regional Estimates & Trend Analysis by Service, Service Provider, & Application
7.1. Regional Market Share Analysis, 2023 & 2030
7.2. Regional Market Dashboard
7.3. Market Size & Forecasts and Trend Analysis, 2018 to 2030
7.4. North America
7.4.1. North America Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.2. U.S.
7.4.2.1. Key Country Dynamics
7.4.2.2. Competitive Scenario
7.4.2.3. Regulatory Framework
7.4.2.4. U.S. Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.3. Canada
7.4.3.1. Key Country Dynamics
7.4.3.2. Competitive Scenario
7.4.3.3. Regulatory Framework
7.4.3.4. Canada Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.4. Mexico
7.4.4.1. Key Country Dynamics
7.4.4.2. Competitive Scenario
7.4.4.3. Regulatory Framework
7.4.4.4. Mexico Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Europe
7.5.1. Europe Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.2. UK
7.5.2.1. Key Country Dynamics
7.5.2.2. Competitive Scenario
7.5.2.3. Regulatory Framework
7.5.2.4. UK Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.3. Germany
7.5.3.1. Key Country Dynamics
7.5.3.2. Competitive Scenario
7.5.3.3. Regulatory Framework
7.5.3.4. Germany Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.4. France
7.5.4.1. Key Country Dynamics
7.5.4.2. Competitive Scenario
7.5.4.3. Regulatory Framework
7.5.4.4. France Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.5. Italy
7.5.5.1. Key Country Dynamics
7.5.5.2. Competitive Scenario
7.5.5.3. Regulatory Framework
7.5.5.4. Italy Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.6. Spain
7.5.6.1. Key Country Dynamics
7.5.6.2. Competitive Scenario
7.5.6.3. Regulatory Framework
7.5.6.4. Spain Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.7. Denmark
7.5.7.1. Key Country Dynamics
7.5.7.2. Competitive Scenario
7.5.7.3. Regulatory Framework
7.5.7.4. Denmark Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.8. Sweden
7.5.8.1. Key Country Dynamics
7.5.8.2. Competitive Scenario
7.5.8.3. Regulatory Framework
7.5.8.4. Sweden Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.9. Norway
7.5.9.1. Key Country Dynamics
7.5.9.2. Competitive Scenario
7.5.9.3. Regulatory Framework
7.5.9.4. Norway Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. Asia Pacific
7.6.1. Asia Pacific Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.2. Japan
7.6.2.1. Key Country Dynamics
7.6.2.2. Competitive Scenario
7.6.2.3. Regulatory Framework
7.6.2.4. Japan Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.3. China
7.6.3.1. Key Country Dynamics
7.6.3.2. Competitive Scenario
7.6.3.3. Regulatory Framework
7.6.3.4. China Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.4. India
7.6.4.1. Key Country Dynamics
7.6.4.2. Competitive Scenario
7.6.4.3. Regulatory Framework
7.6.4.4. India Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.5. Australia
7.6.5.1. Key Country Dynamics
7.6.5.2. Competitive Scenario
7.6.5.3. Regulatory Framework
7.6.5.4. Australia Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.6. Thailand
7.6.6.1. Key Country Dynamics
7.6.6.2. Competitive Scenario
7.6.6.3. Regulatory Framework
7.6.6.4. Thailand Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.7. South Korea
7.6.7.1. Key Country Dynamics
7.6.7.2. Competitive Scenario
7.6.7.3. Regulatory Framework
7.6.7.4. South Korea Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.7. Latin America
7.7.1. Latin America Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.7.2. Brazil
7.7.2.1. Key Country Dynamics
7.7.2.2. Competitive Scenario
7.7.2.3. Regulatory Framework
7.7.2.4. Brazil Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.7.3. Argentina
7.7.3.1. Key Country Dynamics
7.7.3.2. Competitive Scenario
7.7.3.3. Regulatory Framework
7.7.3.4. Argentina Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.8. MEA
7.8.1. MEA Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.8.2. South Africa
7.8.2.1. Key Country Dynamics
7.8.2.2. Competitive Scenario
7.8.2.3. Regulatory Framework
7.8.2.4. South Africa Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.8.3. Saudi Arabia
7.8.3.1. Key Country Dynamics
7.8.3.2. Competitive Scenario
7.8.3.3. Regulatory Framework
7.8.3.4. Saudi Arabia Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.8.4. UAE
7.8.4.1. Key Country Dynamics
7.8.4.2. Competitive Scenario
7.8.4.3. Regulatory Framework
7.8.4.4. UAE Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.8.5. Kuwait
7.8.5.1. Key Country Dynamics
7.8.5.2. Competitive Scenario
7.8.5.3. Regulatory Framework
7.8.5.4. Kuwait Personalized Testing & Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Participant Categorization
8.2. Company Market Position Analysis, 2023
8.3. Participant’s Overview
8.3.1. Viome
8.3.1.1. Overview
8.3.1.2. Product Benchmarking
8.3.1.3. Strategic Initiatives
8.3.2. DSM Nutritional Products AG
8.3.2.1. Overview
8.3.2.2. Financial Performance
8.3.2.3. Product Benchmarking
8.3.2.4. Strategic Initiatives
8.3.3. Thorne
8.3.3.1. Overview
8.3.3.2. Financial Performance
8.3.3.3. Product Benchmarking
8.3.3.4. Strategic Initiatives
8.3.4. Pharmavite
8.3.4.1. Overview
8.3.4.2. Financial Performance
8.3.4.3. Product Benchmarking
8.3.4.4. Strategic Initiatives
8.3.5. Baze
8.3.5.1. Overview
8.3.5.2. Financial Performance
8.3.5.3. Product Benchmarking
8.3.5.4. Strategic Initiatives
8.3.6. GNC Holding
8.3.6.1. Overview
8.3.6.2. Financial Performance
8.3.6.3. Product Benchmarking
8.3.6.4. Strategic Initiatives
8.3.7. The Vitamin Shoppe
8.3.7.1. Overview
8.3.7.2. Financial Performance
8.3.7.3. Product Benchmarking
8.3.7.4. Strategic Initiatives
8.3.8. Nestlé Health Science
8.3.8.1. Overview
8.3.8.2. Financial Performance
8.3.8.3. Product Benchmarking
8.3.8.4. Strategic Initiatives
8.3.9. Vitaminpacks, Inc.
8.3.9.1. Overview
8.3.9.2. Financial Performance
8.3.9.3. Product Benchmarking
8.3.9.4. Strategic Initiatives
8.3.10. myDNA
8.3.10.1. Overview
8.3.10.2. Financial Performance
8.3.10.3. Product Benchmarking
8.3.10.4. Strategic Initiatives
8.3.11. LifeNome
8.3.11.1. Overview
8.3.11.2. Financial Performance
8.3.11.3. Product Benchmarking
8.3.11.4. Strategic Initiatives

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