Personalized Nutrition And Supplements Market Size, Share & Trends Analysis Report By Ingredient (Proteins & Amino Acid, Vitamins), By Dosage Form (Tablets/Capsules. Liquids), By Distribution Channel, By Age Group, By Region, And Segment Forecasts, 2025 -

Personalized Nutrition And Supplements Market Growth & Trends

The global personalized nutrition and supplements market size is expected to reach USD 35.03 billion by 2030, registering a CAGR of 14.59% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market has witnessed lucrative growth since 2020. Nutritional supplements are majorly used for boosting immunity, energy, cognitive & mental health, as well as improving heart & digestive health. The sudden shift in consumer preference toward a healthy lifestyle, including adding personalized vitamins to day-to-day regimens is also driving the market. According to a report by ADM, post-COVID-19 lockdown, 60% of global consumers are aiming to enhance their overall health and wellness in the next 12 months.

The fastest-growing applications in the industry are mood, stress, and sleep. The spike in sales of global supplements was due to the increasing awareness about the importance of a strong immune system during COVID-19. A study published by the National Library of Medicine in December 2021 stated that in the U.S., pre-COVID-19, the sales of dietary supplements increased by 5%, accounting for USD 345 million. However, by April 2020, the sales increased by 44% to USD 435 million as compared to April 2019. Sales were majorly driven by multivitamins in March 2020 and accounted for 51.2% of accumulated sales of supplements & vitamins, reaching approximately 120 million units for that timeframe alone.

In the U.K., the demand for vitamin sales alone was accelerated by 63%, while France witnessed around 40% to 60% increase in sales in March 2020 as compared to March 2019. Nutritional and food status has been related to various medical conditions, including diabetes, Cardiovascular Disease (CVD), cancer, and allergies. Healthy eating is important for preventing and mitigating various Noncommunicable Diseases (NCDs), which account for around 70% of deaths across the globe. Several regions are on course to achieve their targets for young children, infants, and maternal nutrition. For instance, according to the Global Nutrition Report 2021, only one nation is on course to decrease the prevalence of anemia among women of reproductive age.

Companies are continuously expanding their product and service portfolios to accelerate the development and manufacturing of the product. For instance, in September 2022, Metagenics announced the acquisition of Nutri Advanced, a U.K.-based online retailer of supplements. The acquisition was employed to create a direct presence of Metagenics in major regions of the EMEA region. North America accounted for the largest revenue share in 2022 and will remain dominant throughout the forecast period. The increasing incidence of diet-related diseases, such as obesity and chronic diseases, is encouraging companies to undertake product development in the region.

Personalized Nutrition And Supplements Market Report Highlights

• The vitamins segment dominated the industry in 2024 and accounted for the largest share of 31.82% of the overall revenue. Vitamin supplements provide an easy way to fill any nutrient gaps that people might have in their diets.
• The tablets/capsules segment dominated the industry and accounted for the largest share of 64.41% of the overall revenue in 2024. Tablets are the most common form of supplement. They are safe to consume, inexpensive to produce, and effective at delivering nutrients.
• The supermarkets segment dominated the industry and accounted for the largest share of more than 43.03% of the overall revenue in 2024. The key driver of this segment is the frequency of users visiting supermarkets since it is considered to be a one-stop destination for groceries supplies.
• The adults segment accounted for the largest revenue share of 49.15% in 2024. A large proportion of consumers of personalized nutrition & supplements are adults. An unhealthy lifestyle at the age of 21 to 55 years increases the risk of diet-related issues.
• North America accounted for the largest share of 48.42% in 2024, owing to the presence of major companies, extensive government funding, and an increase in research activities in the region.

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