Personal Lubricants Market Size, Share & Trends Analysis Report By Type (Silicone-based, Oil-based, Water-based), By Distribution Channel (E-commerce, Drug Stores), By Region, And Segment Forecasts, 2024 - 2030
Personal Lubricants Market Growth & Trends
The global personal lubricants market size is anticipated to reach USD 2.77 billion by 2030, growing at a CAGR of 9.76% during the forecast period, according to a new report by Grand View Research, Inc. The stigma associated with sexual activities & experimenting is reducing due to liberalization and growing acceptance of same-gender attraction. Sex-positive movements have helped break stereotypes related to gender, age, and social construct of people. Acceptance of the LGBTQIA+ community is promoting the adoption of lubricants and other such accessories, thus, aiding the market growth.
Moreover, an increase in accessibility to a broad range of products, a reduction in their adverse effects due to advancements in product development, and the introduction of superior products in recent years, such as moisturizing & flavored lubricants are expected to drive the market growth. For instance, in May 2022, BioFilm Inc. launched ASTROGLIDE X Spray 'n Glide, along with its premium silicone-based personal lubricant line.
The COVID-19 pandemic boosted the online sales of sexual wellness products due to travel restrictions and fear of contracting the virus. Owing to the increased demand for products online, major supermarket chains are also adding these products to their websites. For instance, in July 2022, Walmart added Fetish Mafia’s line of adult products, including Weinerschleiden & d-AZ lubricants and body bag condoms.
Personal Lubricants Market Report Highlights
- Based on type, the water-based lubricant segment held the largest revenue share in 2023. The easy application and removal of the lubricant due to its gel-like consistency, comparable to natural vaginal lubricant, can be attributed to the growth of this segment
- Based on distribution channel, the e-commerce segment held the largest revenue share in 2023, due to rising internet usage and the availability of a diverse product portfolio on e-commerce platforms
- The North America personal lubricant market accounted for the largest revenue share in 2023. High demand from menopausal women and the millennial population are factors driving market growth in the region. Most American adults have used lubricants more than once in their lives to enhance their sexual experience.
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.1.1. Market Definitions
- 1.2. Regional Scope
- 1.3. Estimates and Forecast Timeline
- 1.4. Research Methodology
- 1.5. Information Procurement
- 1.5.1. Purchased Database
- 1.5.2. GVR’s Internal Database
- 1.5.3. Secondary Sources & Third-Party Perspectives
- 1.5.4. Primary Research
- 1.6. Information Analysis
- 1.6.1. Data Analysis Models
- 1.7. Market Formulation & Data Visualization
- 1.8. Model Details
- 1.8.1. Commodity Flow Analysis
- 1.9. List of Secondary Sources
- 1.10. Objectives
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.2.1. Type Outlook
- 2.2.2. Distribution Channel Outlook
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Related/Ancillary Market Outlook
- 3.2. Market Trends and Outlook
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.1.1. Changing costumer attitude
- 3.3.1.2. Growing desire of geriatric population to have an active sex life
- 3.3.1.3. Growing popularity of ecommerce
- 3.3.2. Market Restraint Analysis
- 3.3.2.1. Adverse effects due to toxic ingredients in products
- 3.3.2.2. Marketing restrictions on sexual wellness products
- 3.3.3. Industry Opportunities
- 3.3.3.1. Rising incidence of vaginal dryness and erectile dysfunction
- 3.3.4. Industry Challenges
- 3.4. Business Environment Analysis
- 3.4.1. Industry Analysis - Porter’s Five Forces Analysis
- 3.4.1.1. Supplier power
- 3.4.1.2. Buyer power
- 3.4.1.3. Substitution threat
- 3.4.1.4. Threat of new entrant
- 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
- 3.5. COVID-19 Impact Analysis
- Chapter 4. Type Business Analysis
- 4.1. Personal Lubricants Market: Type Movement Analysis
- 4.2. Personal Lubricants Type Market: Segment Dashboard
- 4.3. Type Movement & Market Share Analysis, 2023 & 2030
- 4.4. Global Personal Lubricants Market Estimates & Forecast, by Type
- 4.5. Water-based
- 4.5.1. Water-based market, 2018 - 2030 (USD Million)
- 4.6. Silicone-based
- 4.6.1. Silicone-based market, 2018 - 2030 (USD Million)
- 4.7. Oil-based
- 4.7.1. Oil-based market, 2018 - 2030 (USD Million)
- Chapter 5. Distribution Channel Business Analysis
- 5.1. Personal Lubricants Market: Distribution Channel Movement Analysis
- 5.2. Personal Lubricants Distribution Channel Market: Segment Dashboard
- 5.3. Distribution Channel Movement & Market Share Analysis, 2023 & 2030
- 5.4. Global Personal Lubricants Market Estimates & Forecast, by Distribution Channel
- 5.5. E-commerce
- 5.5.1. E-commerce market, 2018 - 2030 (USD Million)
- 5.6. Drug Stores
- 5.6.1. Drug Stores market, 2018 - 2030 (USD Million)
- 5.7. Others
- 5.7.1. Others market, 2018 - 2030 (USD Million)
- Chapter 6. Regional Business Analysis
- 6.1. Regional Market Share Analysis, 2023 & 2030
- 6.2. Regional Market Dashboard
- 6.3. Global Regional Market Snapshot
- 6.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
- 6.5. North America
- 6.5.1. North America Personal Lubricants Market, 2018 - 2030 (USD Million)
- 6.5.2. U.S.
- 6.5.2.1. Key country dynamics
- 6.5.2.2. Regulatory framework
- 6.5.2.3. Competitive scenario
- 6.5.2.4. U.S. personal lubricants market, 2018 - 2030 (USD Million)
- 6.5.3. Canada
- 6.5.3.1. Key country dynamics
- 6.5.3.2. Regulatory framework
- 6.5.3.3. Competitive scenario
- 6.5.3.4. Canada personal lubricants market, 2018 - 2030 (USD Million)
- 6.5.4. Mexico
- 6.5.4.1. Key country dynamics
- 6.5.4.2. Regulatory framework
- 6.5.4.3. Competitive scenario
- 6.5.4.4. U.S. personal lubricants market, 2018 - 2030 (USD Million)
- 6.6. Europe
- 6.6.1. Europe Personal Lubricants Market, 2018 - 2030 (USD Million)
- 6.6.2. UK
- 6.6.2.1. Key country dynamics
- 6.6.2.2. Regulatory framework
- 6.6.2.3. Competitive scenario
- 6.6.2.4. UK personal lubricants market, 2018 - 2030 (USD Million)
- 6.6.3. Germany
- 6.6.3.1. Key country dynamics
- 6.6.3.2. Regulatory framework
- 6.6.3.3. Competitive scenario
- 6.6.3.4. Germany personal lubricants market, 2018 - 2030 (USD Million)
- 6.6.4. France
- 6.6.4.1. Key country dynamics
- 6.6.4.2. Regulatory framework
- 6.6.4.3. Competitive scenario
- 6.6.4.4. France personal lubricants market, 2018 - 2030 (USD Million)
- 6.6.5. Italy
- 6.6.5.1. Key country dynamics
- 6.6.5.2. Regulatory framework
- 6.6.5.3. Competitive scenario
- 6.6.5.4. Italy personal lubricants market, 2018 - 2030 (USD Million)
- 6.6.6. Spain
- 6.6.6.1. Key country dynamics
- 6.6.6.2. Regulatory framework
- 6.6.6.3. Competitive scenario
- 6.6.6.4. Spain personal lubricants market, 2018 - 2030 (USD Million)
- 6.6.7. Sweden
- 6.6.7.1. Key country dynamics
- 6.6.7.2. Regulatory framework
- 6.6.7.3. Competitive scenario
- 6.6.7.4. Sweden personal lubricants market, 2018 - 2030 (USD Million)
- 6.6.8. Norway
- 6.6.8.1. Key country dynamics
- 6.6.8.2. Regulatory framework
- 6.6.8.3. Competitive scenario
- 6.6.8.4. Norway personal lubricants market, 2018 - 2030 (USD Million)
- 6.6.9. Denmark
- 6.6.9.1. Key country dynamics
- 6.6.9.2. Regulatory framework
- 6.6.9.3. Competitive scenario
- 6.6.9.4. Denmark personal lubricants market, 2018 - 2030 (USD Million)
- 6.7. Asia Pacific
- 6.7.1. Asia Pacific Personal Lubricants Market, 2018 - 2030 (USD Million)
- 6.7.2. Japan
- 6.7.2.1. Key country dynamics
- 6.7.2.2. Regulatory framework
- 6.7.2.3. Competitive scenario
- 6.7.2.4. Japan personal lubricants market, 2018 - 2030 (USD Million)
- 6.7.3. China
- 6.7.3.1. Key country dynamics
- 6.7.3.2. Regulatory framework
- 6.7.3.3. Competitive scenario
- 6.7.3.4. China personal lubricants market, 2018 - 2030 (USD Million)
- 6.7.4. India
- 6.7.4.1. Key country dynamics
- 6.7.4.2. Regulatory framework
- 6.7.4.3. Competitive scenario
- 6.7.4.4. India personal lubricants market, 2018 - 2030 (USD Million)
- 6.7.5. Australia
- 6.7.5.1. Key country dynamics
- 6.7.5.2. Regulatory framework
- 6.7.5.3. Competitive scenario
- 6.7.5.4. Australia personal lubricants market, 2018 - 2030 (USD Million)
- 6.7.6. Thailand
- 6.7.6.1. Key country dynamics
- 6.7.6.2. Regulatory framework
- 6.7.6.3. Competitive scenario
- 6.7.6.4. Thailand personal lubricants market, 2018 - 2030 (USD Million)
- 6.7.7. South Korea
- 6.7.7.1. Key country dynamics
- 6.7.7.2. Regulatory framework
- 6.7.7.3. Competitive scenario
- 6.7.7.4. South Korea personal lubricants market, 2018 - 2030 (USD Million)
- 6.8. Latin America
- 6.8.1. Latin America Personal Lubricants Market, 2018 - 2030 (USD Million)
- 6.8.2. Brazil
- 6.8.2.1. Key country dynamics
- 6.8.2.2. Regulatory framework
- 6.8.2.3. Competitive scenario
- 6.8.2.4. Brazil personal lubricants market, 2018 - 2030 (USD Million)
- 6.8.3. Argentina
- 6.8.3.1. Key country dynamics
- 6.8.3.2. Regulatory framework
- 6.8.3.3. Competitive scenario
- 6.8.3.4. Argentina personal lubricants market, 2018 - 2030 (USD Million)
- 6.9. MEA
- 6.9.1. MEA Personal Lubricants Market, 2018 - 2030 (USD Million)
- 6.9.2. South Africa
- 6.9.2.1. Key country dynamics
- 6.9.2.2. Regulatory framework
- 6.9.2.3. Competitive scenario
- 6.9.2.4. South Africa personal lubricants market, 2018 - 2030 (USD Million)
- 6.9.3. Saudi Arabia
- 6.9.3.1. Key country dynamics
- 6.9.3.2. Regulatory framework
- 6.9.3.3. Competitive scenario
- 6.9.3.4. Saudi Arabia personal lubricants market, 2018 - 2030 (USD Million)
- 6.9.4. UAE
- 6.9.4.1. Key country dynamics
- 6.9.4.2. Regulatory framework
- 6.9.4.3. Competitive scenario
- 6.9.4.4. UAE personal lubricants market, 2018 - 2030 (USD Million)
- 6.9.5. Kuwait
- 6.9.5.1. Key country dynamics
- 6.9.5.2. Regulatory framework
- 6.9.5.3. Competitive scenario
- 6.9.5.4. Kuwait personal lubricants market, 2018 - 2030 (USD Million)
- Chapter 7. Competitive Landscape
- 7.1. Company Categorization
- 7.2. Strategy Mapping
- 7.2.1. Expansion
- 7.2.2. Merger & Acquisition
- 7.2.3. New Product Launch
- 7.2.4. Partnership/Collaborations
- 7.2.5. Others
- 7.3. Company market position analysis
- 7.4. Company Profiles/Listing
- 7.4.1. Reckitt Benckiser Group plc
- 7.4.1.1. Overview
- 7.4.1.2. Financial Performance
- 7.4.1.3. Service Benchmarking
- 7.4.1.4. Strategic Initiatives
- 7.4.2. BioFilm, Inc.
- 7.4.2.1. Overview
- 7.4.2.2. Financial Performance
- 7.4.2.3. Service Benchmarking
- 7.4.2.4. Strategic Initiatives
- 7.4.3. Trigg Laboratories, Inc.
- 7.4.3.1. Overview
- 7.4.3.2. Financial Performance
- 7.4.3.3. Service Benchmarking
- 7.4.3.4. Strategic Initiatives
- 7.4.4. LifeStyles Healthcare Pte Ltd.
- 7.4.4.1. Overview
- 7.4.4.2. Financial Performance
- 7.4.4.3. Service Benchmarking
- 7.4.4.4. Strategic Initiatives
- 7.4.5. The Yes Yes Company Ltd.
- 7.4.5.1. Overview
- 7.4.5.2. Financial Performance
- 7.4.5.3. Service Benchmarking
- 7.4.5.4. Strategic Initiatives
- 7.4.6. Lovehoney Group Ltd.
- 7.4.6.1. Overview
- 7.4.6.2. Financial Performance
- 7.4.6.3. Service Benchmarking
- 7.4.6.4. Strategic Initiatives
- 7.4.7. Church & Dwight Co., Inc.
- 7.4.7.1. Overview
- 7.4.7.2. Financial Performance
- 7.4.7.3. Service Benchmarking
- 7.4.7.4. Strategic Initiatives
- 7.4.8. Mayer laboratories Inc.
- 7.4.8.1. Overview
- 7.4.8.2. Financial Performance
- 7.4.8.3. Service Benchmarking
- 7.4.8.4. Strategic Initiatives
- 7.4.8.5. Strategic Initiatives
- 7.4.9. Überlube
- 7.4.9.1. Overview
- 7.4.9.2. Financial Performance
- 7.4.9.3. Service Benchmarking
- 7.4.9.4. Strategic Initiatives
- 7.4.10. Sliquid, LLC
- 7.4.10.1. Overview
- 7.4.10.2. Financial Performance
- 7.4.10.3. Service Benchmarking
- 7.4.10.4. Strategic Initiatives
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