Personal Care Wipes Market Size, Share & Trends Analysis Report By Product (Facial & Cosmetic, Flushable Wipes), By Distribution Channel (Supermarkets & Hypermarkets, e-Commerce), By Region, And Segment Forecasts, 2022 - 2030

Personal Care Wipes Market Size, Share & Trends Analysis Report By Product (Facial & Cosmetic, Flushable Wipes), By Distribution Channel (Supermarkets & Hypermarkets, e-Commerce), By Region, And Segment Forecasts, 2022 - 2030

Personal Care Wipes Market Growth & Trends

The global personal care wipes market size is estimated to reach USD 19.33 billion in 2030, registering a CAGR of 6.2% from 2022 to 2030, according to a new report by Grand View Research, Inc. The rising product use due to the increasing awareness among consumers regarding hygiene is a key factor expected to fuel the industry growth during the forecast period. In addition, the increasing demand for organic products that are natural and environmentally friendly is another key factor propelling the industry's growth. The significance of hygiene and cleanliness has been highly emphasized by the outbreak of the coronavirus pandemic and has encouraged consumers to practice the same.

This, in turn, positively impacted the overall industry. The emergence of SARS-CoV-2 has driven the use of wipes for maintaining hygiene to prevent infection against the deadly virus. The baby wipes product segment accounted for the maximum revenue share in 2021 and is projected to expand further at a considerable growth rate during the forecast period. The key factor contributing to the growth of this segment is the rising usage of baby wipes by parents on account of various benefits. These wipes help in pH balancing of the skin, provide prevention against irritation caused by the usage of cloth & liquids, and ensure skin hydration.

In addition, the rapid urbanization in developing regions, such as the Asia Pacific and Africa, is further expected to drive the segment growth. North America accounted for the largest revenue share in 2021 due to high product demand. Moreover, personal care wipes of various international and private-label brands are widely available in the U.S. and Canada across Walmart, Target, and other stores, which is also driving product sales in the region. Key companies have undertaken various strategies, such as global expansions, partnerships, acquisitions & mergers, development & launch of new products, and others, to gain a higher share of the industry.

Personal Care Wipes Market Report Highlights

• The Asia Pacific region is expected to register the fastest growth rate during the forecast period
• This growth can be attributed to the growing infant population along with the increased spending power of consumers in the region
• The facial & cosmetic wipes segment is expected to register the second-fastest CAGR during the assessment period
• The growing use and demand for cosmetics is the major factor driving the usage and demand for wipes
• The e-commerce distribution channel segment is estimated to advance at the fastest CAGR during the forecast years
• The segment growth is attributed to the rising consumer preference for online shopping due to discounts, convenience, and other benefits offered by e-commerce platforms