Paper Products Market Size, Share & Trends Analysis Report By Application (Graphic Paper, Sanitary & Household, Packaging Paper, And Other Paper), By Region, And Segment Forecasts, 2025 - 2030
Paper Products Market Growth & Trends
The global paper products market size is expected to reach USD 281.23 billion by 2030 with a CAGR of 0.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. Major factor driving the market includes rising demand for paper packaging in the FMCG, pharmaceutical, and hospitality industries. Growing awareness about the adverse effects of using plastic packaging is also boosting the demand for paper products. The packaging paper application segment accounted for 53.1% of the global market in 2024 and is also expected to witness the fastest CAGR from 2025 to 2030. Leading brands are replacing plastics in their product packaging with paper. For instance, in October 2017, Apple launched iPhone 7 with 84% less plastic content in its packaging than in the packaging of the iPhone 6.
The growing hospitality and tourism industry across the globe is further expected to drive the market. Factors like increasing usage of tissue paper in restrooms and dining areas coupled with rising hygiene concerns among consumers are anticipated to augment the product demand. Moreover, an increasing number of installations of new equipment by key manufacturers will support market growth. For instance, in May 2017, Georgia-Pacific announced the installation proposal of a new tissue machine, which is expected to start by 2019. Key manufacturers focus on expanding their product portfolio to capture larger market share and ensure sustainability within the U.S. market. For instance, in November 2018, Cascades Inc. launched a product range named Cascades PRO Signature. The product range includes brands, such as Cascades PRO Tuff Job, which has a high absorbing capability and can be reused.
Additionally, capacity expansion has also been a prominent trend within the market. For instance, in March 2018, SOFIDEL, an Italian manufacturer of tissue papers, announced that it would initiate the construction of its second tissue mill at Inola/Oklahoma in the U.S. The proposed facility will have a production capacity of 120,000 tons per year. The market is highly competitive with the presence of many private level brands. Some of the major companies in this market are Kimberly-Clark Corporation; Procter & Gamble; Georgia-Pacific; KP Tissue, Inc.; Essity Aktiebolag (publ); Cascades, Inc.; Irving Consumer Products Limited; Clearwater Paper Corporation; and First Quality Enterprises, Inc.
Paper Products Market Report Highlights
- In terms of revenue, packaging paper application is projected to ascend at the highest CAGR of 0.7% from 2025 to 2030
- The packaging paper segment dominated the market with the largest revenue share of 53.1% in 2024 in the paper products industry and the sanitary & household paper segment is expected to grow at a significant CAGR over the forecast period
- Asia-Pacific led the global paper products market in 2024 in terms of revenue and accounted for 40.7% of the overall market share
- With increasing disposable income levels in emerging countries like India and South Korea, the APAC regional market is anticipated to witness the highest CAGR from 2025 to 2030
- These companies focus on new product launch and technological innovations to estimate existing and future demand patterns and to maintain their industry positions
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Paper Products Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter’s Five Forces Analysis
- 3.5. Market Entry Strategies
- Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
- Chapter 5. Paper Products Market: Application Estimates & Trend Analysis
- 5.1. Paper Products Market, by Application: Key Takeaways
- 5.2. Application Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Billion)
- 5.3.1. Graphic Paper
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 5.3.1.2. Newsprint
- 5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 5.3.1.3. Uncoated Mechanical
- 5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 5.3.1.4. Uncoated Woodfree
- 5.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 5.3.1.5. Other Coated
- 5.3.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 5.3.2. Sanitary & Household
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 5.3.3. Packaging Paper
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 5.3.4. Other Paper
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- Chapter 6. Paper Products Market: Regional Estimates & Trend Analysis
- 6.1. Paper Products Market: Regional Outlook
- 6.2. Regional Marketplaces: Key Takeaways
- 6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
- 6.3.1. North America
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.1.2. U.S.
- 6.3.1.2.1. Key country dynamics
- 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.1.3. Canada
- 6.3.1.3.1. Key country dynamics
- 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.1.4. Mexico
- 6.3.1.4.1. Key country dynamics
- 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.2. Europe
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.2.2. UK
- 6.3.2.2.1. Key country dynamics
- 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.2.3. Germany
- 6.3.2.3.1. Key country dynamics
- 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.2.4. France
- 6.3.2.4.1. Key country dynamics
- 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.2.5. Italy
- 6.3.2.5.1. Key country dynamics
- 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.2.6. Spain
- 6.3.2.6.1. Key country dynamics
- 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.3. Asia Pacific
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.3.2. China
- 6.3.3.2.1. Key country dynamics
- 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.3.3. India
- 6.3.3.3.1. Key country dynamics
- 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.3.4. Japan
- 6.3.3.4.1. Key country dynamics
- 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.3.5. Australia
- 6.3.3.5.1. Key country dynamics
- 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.3.6. Thailand
- 6.3.3.6.1. Key country dynamics
- 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.4. Central & South America
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.4.2. Brazil
- 6.3.4.2.1. Key country dynamics
- 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.5. Middle East & Africa
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- 6.3.5.2. South Africa
- 6.3.5.2.1. Key country dynamics
- 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion) (Volume, Million Tons)
- Chapter 7. Paper Products Market: Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant’s Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Heat Map Analysis
- 7.7. Strategy Mapping
- 7.8. Company Profiles
- 7.8.1. Kimberly-Clark Corporation Inc
- 7.8.1.1. Company Overview
- 7.8.1.2. Financial Performance
- 7.8.1.3. Product Portfolios
- 7.8.1.4. Strategic Initiatives
- 7.8.2. Procter & Gamble
- 7.8.2.1. Company Overview
- 7.8.2.2. Financial Performance
- 7.8.2.3. Product Portfolios
- 7.8.2.4. Strategic Initiatives
- 7.8.3. Georgia-Pacific
- 7.8.3.1. Company Overview
- 7.8.3.2. Financial Performance
- 7.8.3.3. Product Portfolios
- 7.8.3.4. Strategic Initiatives
- 7.8.4. KP Tissue inc
- 7.8.4.1. Company Overview
- 7.8.4.2. Financial Performance
- 7.8.4.3. Product Portfolios
- 7.8.4.4. Strategic Initiatives
- 7.8.5. Essity Aktiebolag (publ)
- 7.8.5.1. Company Overview
- 7.8.5.2. Financial Performance
- 7.8.5.3. Product Portfolios
- 7.8.5.4. Strategic Initiatives
- 7.8.6. Irving Consumer Products Limited
- 7.8.6.1. Company Overview
- 7.8.6.2. Financial Performance
- 7.8.6.3. Product Portfolios
- 7.8.6.4. Strategic Initiatives
- 7.8.7. Clearwater Paper Corporation
- 7.8.7.1. Company Overview
- 7.8.7.2. Financial Performance
- 7.8.7.3. Product Portfolios
- 7.8.7.4. Strategic Initiatives
- 7.8.8. ST Tissue LLC
- 7.8.8.1. Company Overview
- 7.8.8.2. Financial Performance
- 7.8.8.3. Product Portfolios
- 7.8.8.4. Strategic Initiatives
- 7.8.9. CASCADES INC.
- 7.8.9.1. Company Overview
- 7.8.9.2. Financial Performance
- 7.8.9.3. Product Portfolios
- 7.8.9.4. Strategic Initiatives
- 7.8.10. First Quality Enterprises, Inc.
- 7.8.10.1. Company Overview
- 7.8.10.2. Financial Performance
- 7.8.10.3. Product Portfolios
- 7.8.10.4. Strategic Initiatives
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