Pandan Tea Market Size, Share & Trends Analysis Report By Form (Loose Leaves, Powder, Tea Bags), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Pandan Tea Market Size, Share & Trends Analysis Report By Form (Loose Leaves, Powder, Tea Bags), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Pandan Tea Market Growth & Trends

The global pandan tea market size is expected to reach USD 504.2 million by 2030, registering a CAGR of 7.8%, according to a new report by Grand View Research, Inc. The increasing consumer awareness of the health benefits associated with herbal teas, such as pandan tea, is a major growth driver. Rich in antioxidants, pandan tea is reputed to support digestion, lower blood sugar levels, and provide anti-inflammatory effects. As health-conscious individuals seek alternatives to sugary and caffeinated drinks, herbal teas are gaining popularity. In addition, the growing wellness culture and a focus on organic and natural products have enhanced the appeal of pandan tea among various herbal options.

While the market for pandan tea is particularly strong in Southeast Asia, including countries like Thailand, Malaysia, and Indonesia-where pandan leaves are a staple in traditional dishes-the market is expanding internationally. This growth is evident in regions such as North America and Europe, where interest in herbal and wellness products is on the rise.

Companies that invest in innovative product development, such as ready-to-drink pandan-infused beverages, tea blends, or functional foods, are well-positioned to capture a larger market share. E-commerce platforms will also be crucial in expanding reach, making it easier for consumers worldwide to access pandan tea.

As consumers increasingly seek beverages that offer more than just hydration, pandan tea stands out with its antioxidant properties, anti-inflammatory effects, and potential digestive benefits. This trend towards functional teas that support wellness and healthy lifestyles is driving the growing popularity of pandan tea.

As consumers become more eco-conscious, brands are responding by highlighting the sustainable sourcing of pandan and offering environmentally friendly packaging. This emphasis on sustainability resonates with an expanding segment of the market. In addition, brands are innovating with pandan tea products, introducing blends with other herbs and spices to attract adventurous consumers seeking novel and unique flavors.

Pandan Tea Market Report Highlights

• The tea bags segment held a share of 44.69% in 2023. Teabags offer convenient control over the strength of the brew, allowing consumers to adjust the steeping time to their preference. This feature appeals to both new and experienced tea drinkers, especially those trying pandan tea for the first time. In addition, teabags are the most common and widely available tea format, making them easily accessible to a broad audience.
• The sale of pandan tea through online is expected to witness a CAGR of 8.9% from 2024 to 2030. Platforms such as Instagram, Facebook, and Twitter are utilized to market pandan tea products, interact with customers, and direct traffic to online stores. Online reviews and ratings provide potential buyers with valuable insights based on the experiences of other consumers, helping them make informed purchasing decisions.
• Asia Pacific held a market share of 43.49% in 2023. The cultural significance and familiarity of pandan make pandan tea a popular choice, especially in countries such as Indonesia, Thailand, Malaysia, and the Philippines. To appeal to diverse consumer preferences, brands are experimenting with pandan tea blends, incorporating other popular ingredients like lemongrass, ginger, or green tea.

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