Packaged Tuna Market Size, Share & Trends Analysis Report By Form (Canned, Pouches), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Region, And Segment Forecasts, 2023 - 2030

Packaged Tuna Market Size, Share & Trends Analysis Report By Form (Canned, Pouches), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Region, And Segment Forecasts, 2023 - 2030

Packaged Tuna Market Growth & Trends

The global packaged tuna market size is expected to reach USD 20.61 billion in 2030, expanding at a CAGR of 5.2% from 2023 to 2030, according to a new report by Grand View Research, Inc. Growing awareness about the many health benefits associated with the consumption of tuna is a major factor driving its adoption. Among other benefits, seafood is an excellent source of many critical nutrients that boost immunity, improve eyesight, lower the risk of depression, and raise metabolism. Several government and health organizations advise eating two seafood servings per week for overall health benefits.

The canned tuna segment held the largest market revenue share in 2022 and is further expected to remain the dominant tuna packaging during the forecast period. According to import data from the U.S. Bureau of Census, canned tuna imports in the U.S. accounted for around 73.6% of all tuna imports from January 2022 to June 2022. Furthermore, there is an increase of 2% in the canned tuna import in the U.S. compared to the period from January 2021 to June 2021.

The hypermarkets & supermarkets segment dominated the market by holding a major share in 2022. Supermarkets and hypermarkets are some of the most popular retail channels for tuna products. They offer a wide variety of canned tuna, frozen tuna, and value-added tuna products such as tuna steaks and sushi-grade tuna. Furthermore, they also offer competitive pricing and convenience, making them a preferred retail channel among consumers.

Europe accounted for the largest share of the market and is estimated to expand at a significant CAGR over the forecast period. Europe is one of the largest consumers as well as producers of tuna fish in the world. The majority of canned tuna production is concentrated in Southern Europe, in countries such as Spain, Italy, and France. The import of tuna loin has also been significantly increasing in the region over the past few years. Additionally, several Western African countries ship large quantities of tuna to Europe, mostly in canned form.

Key players have adopted various strategies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain a larger share of the market.

Packaged Tuna Market Report Highlights

• Asia Pacific is expected to grow at the fastest CAGR over the forecast period from 2023 to 2030. The rising use of tuna in various delicacies is anticipated to surge the market in the region
• The pouched segment is estimated to grow at the highest CAGR over the forecast period. Increasing preference of consumers towards pouches owing to several factors such as convenience, portability, and sustainability among others is a primary factor fueling the segment’s growth
• The online segment is anticipated to grow at a faster CAGR over the forecast period from 2023 to 2030. The high convenience provided by the online channels is anticipated to contribute to the growth of the segment

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