U.S. Packaged Salads Market Size, Share & Trends Analysis Report By Category, By Product, By Processing (Organic, Conventional), By Type, By Distribution Channel (Online, Offline), By State, And Segment Forecasts, 2023 - 2030

U.S. Packaged Salads Market Size, Share & Trends Analysis Report By Category, By Product, By Processing (Organic, Conventional), By Type, By Distribution Channel (Online, Offline), By State, And Segment Forecasts, 2023 - 2030

U.S. Packaged Salads Market Growth & Trends

The U.S. packaged salads market size is expected to reach USD 8.96 billion by 2030, expanding at 7.8% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. The growth of the market is driven by rising health consciousness among customers and the convenience of pre-cut and packaged vegetables and fruits.

The Center for Disease Control and Prevention (CDC) reported in 2020 that about three-quarters of American adults don't eat the recommended amounts of fruits and vegetables, and more than half consume too much-added sugar, salt, and saturated fat. These dietary habits can lead to chronic health conditions such as obesity, heart disease, and diabetes. Almost 41.9% of adult citizens are obese in the United States in 2021. During the 1999-2017 period, severe obesity in the country registered a massive rise and reached 9.2% from 4.7%. In response to the alarming situation, Americans are changing their food habits and inculcating healthy eating habits to stay fit and avoid the grip of chronic diseases.

A primary survey conducted by GVR concluded that 3 out of 5 adult citizens have changed their dietary preferences in the last two years. Furthermore, they have started consuming more fresh produce. Americans are switching from low-quality carbs to higher-quality ones and replacing saturated fats with unsaturated ones. With increasing health consciousness among consumers, there has been a rise in demand for healthier food options that are also convenient to prepare and consume. Packed salads offer a solution to this demand by providing a ready-to-eat, healthy meal that requires minimal preparation.

While packed salads offer convenience and health benefits, there are concerns about their sustainability. The packaging used for packed salads is often not recyclable and contributes to environmental waste. Sustainability concerns related to packed salads primarily revolve around the packaging used to store and transport them. Many packed salads are sold in plastic containers, which are not always recyclable or biodegradable, contributing to environmental waste.

The production and disposal of plastic packaging also have negative impacts on the environment, including greenhouse gas emissions, pollution, and harm to wildlife. Additionally, transporting packed salads over long distances can result in a considerable carbon footprint due to the emissions generated by transportation. To address these concerns, some companies have started using more sustainable packaging options, such as compostable or biodegradable containers. Others have implemented initiatives to reduce their carbon footprint, such as sourcing local ingredients or using more efficient transportation methods.

Consumers are also becoming increasingly aware of sustainability issues and are choosing brands that prioritize sustainability in their packaging and production methods. As such, companies that prioritize sustainability in their operations may be more likely to attract and retain customers in the packed salads market.

U.S. Packaged Salads Market Report Highlights

• The non-vegetarian packaged salad segment is projected to expand at a CAGR of 8.6% from 2023 to 2030. Packaged salad manufacturers are offering a diverse range of fresh, value-added, and healthy meats, which is driving the consumption of non-vegetarian salads
• The branded packaged salad segment accounted for the largest share of 78.4% in 2022. Market players have been working on improving packaging technologies, which has allowed for the development of more sustainable and practical solutions that enable the consumption of salads outside the home, such as at the workplace or while traveling
• The packaged greens segment accounted for the largest share of 63.7% in 2022. Packaged greens have been gaining popularity owing to their natural taste without the addition of any type of seasonings, dressings, or condiments

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