Organic Tea Market Size, Share & Trends Analysis Report By Product (Camellia Sinensis, Herbal), By Taste (Flavored, Plain), By Form (Tea Bag, Liquid), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030
Organic Tea Market Growth & Trends
The global organic tea market size is estimated to reach USD 1,770.0 million by 2030, registering to grow at a CAGR of 16.6% from 2025 to 2030 according to a new report by Grand View Research, Inc. The rising importance of a healthy lifestyle among the consumers in light of increased awareness regarding wellness nutrition through social media and satellite television channels is expected to expand the market scope. Furthermore, growing concerns related to adverse effects associated with synthetic ingredients in packaged food and beverages are expected to compel the buyers to increase spending on consuming organic tea as a key alternative to conventional drinks.
Product launches have been playing a crucial role in shaping the industry dynamics. For instance, in October 2019, Celestial Seasonings launched TeaWell, a product line that includes organic wellness tea, which provides a vigorous combination of health benefits, along with pleasant flavors. The line offers a large number of flavors formed using a blend of herbs and botanicals that improve the shape of both mind and body. These products contain “Daily Wellness Core”, which is a combination of four essential ingredients, including panax ginseng, dandelion root, elderberry, and green rooibos.
It is claimed that panax ginseng improves mental vitality, dandelion root enhances digestion, elderberry boosts immunity, and green rooibos acts as antioxidants. Some of the popular products being offered under the product line are Organic Green Tea with Grapefruit, Organic Moringa Lemon Ginger, and Organic Hibiscus with Lime. These products are available for USD 4.99.
Organic Tea Market Report Highlights
- Camellia sinesis dominated the market with the largest revenue share of 76.0% in 2024. The rich heritage and widespread popularity of teas made from camellia sinensis significantly boost consumer demand.
- Plain taste dominated the market with the largest revenue share in 2024. Plain organic tea, made from the camellia sinensis plant, offers a pure and authentic tea experience that is highly valued by tea enthusiasts.
- Leaf & powder dominated the market with the largest revenue share in 2024. Leaf and powder forms of organic tea are highly valued for their purity and concentrated flavor, appealing to tea enthusiasts who seek an authentic tea experience.
- Hypermarkets & supermarkets dominated the market with the largest revenue share in 2024. Hypermarkets and supermarkets offer a convenient one-stop shopping experience, allowing consumers to purchase various products, including organic tea, in a single trip.
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Organic Tea Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter’s Five Forces Analysis
- 3.5. Market Entry Strategies
- Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
- Chapter 5. Organic Tea Market: Product Estimates & Trend Analysis
- 5.1. Organic Tea Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Camellia Sinessis
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.2. Black
- 5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.3. Green
- 5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.4. White
- 5.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.5. Oolong
- 5.3.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.6. Others
- 5.3.1.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Herbal Tea
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- Chapter 6. Organic Tea Market: Taste Estimates & Trend Analysis
- 6.1. Organic Tea Market, By Taste: Key Takeaways
- 6.2. Taste Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, By Taste, 2018 - 2030 (USD Million)
- 6.3.1. Flavored
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Plain
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- Chapter 7. Organic Tea Market: Form Estimates & Trend Analysis
- 7.1. Organic Tea Market, By Form: Key Takeaways
- 7.2. Form Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
- 7.3.1. Tea Bag
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Leaf & Powder
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Liquid
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- Chapter 8. Organic Tea Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Organic Tea Market, By Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 8.3.1. Hypermarkets & Supermarkets
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Convenience Stores
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. Online
- 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. Others
- 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- Chapter 9. Organic Tea Market: Regional Estimates & Trend Analysis
- 9.1. Organic Tea Market: Regional Outlook
- 9.2. Regional Marketplaces: Key Takeaways
- 9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 9.3.1. North America
- 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.1.2. U.S.
- 9.3.1.2.1. Key country dynamics
- 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.1.3. Canada
- 9.3.1.3.1. Key country dynamics
- 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.1.4. Mexico
- 9.3.1.4.1. Key country dynamics
- 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2. Europe
- 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.2. UK
- 9.3.2.2.1. Key country dynamics
- 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.3. Germany
- 9.3.2.3.1. Key country dynamics
- 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.4. France
- 9.3.2.4.1. Key country dynamics
- 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.5. Italy
- 9.3.2.5.1. Key country dynamics
- 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.6. Spain
- 9.3.2.6.1. Key country dynamics
- 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3. Asia Pacific
- 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.2. China
- 9.3.3.2.1. Key country dynamics
- 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.3. India
- 9.3.3.3.1. Key country dynamics
- 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.4. Japan
- 9.3.3.4.1. Key country dynamics
- 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.5. Indonesia
- 9.3.3.5.1. Key country dynamics
- 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.4. Latin America
- 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.4.2. Brazil
- 9.3.4.2.1. Key country dynamics
- 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.4.3. Argentina
- 9.3.4.3.1. Key country dynamics
- 9.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.5. Middle East & Africa
- 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.5.2. South Africa
- 9.3.5.2.1. Key country dynamics
- 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.5.3. UAE
- 9.3.5.3.1. Key country dynamics
- 9.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- Chapter 10. Organic Tea Market: Competitive Analysis
- 10.1. Recent Developments & Impact Analysis, by Key Market Participants
- 10.2. Company Categorization
- 10.3. Participant’s Overview
- 10.4. Financial Performance
- 10.5. Product Benchmarking
- 10.6. Company Market Share Analysis, 2024 (%)
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. Davidson's Organics
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Little Red Cup Tea Co.
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. Numi, Inc.
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. PepsiCo
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. The Coca Cola Company
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6. Hain Celestial Group
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. Tielka
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Portfolios
- 10.9.7.4. Strategic Initiatives
- 10.9.8. Unilever
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. Ecotone
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. Tata Consumer Products Limited
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Portfolios
- 10.9.10.4. Strategic Initiatives
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook