Organic Bedding Market Size, Share & Trends Analysis Report By Product (Mattress, Bed Linen, Pillows), By Raw Material (Cotton, Linen), By End-use (Household), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Organic Bedding Market Size, Share & Trends Analysis Report By Product (Mattress, Bed Linen, Pillows), By Raw Material (Cotton, Linen), By End-use (Household), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Organic Bedding Market Growth & Trends

The global organic bedding market size is expected to reach USD 1.34 billion by 2030, registering a CAGR of 5.4% during the forecast period, according to a new report by Grand View Research, Inc. The significant market growth is attributed to increasing demand for high-end bedding products impacted by the growing inclination towards luxurious lifestyles among consumers. Moreover, growing awareness about the importance of sleep and its impact on health is encouraging consumers to invest in quality products especially mattresses and bed linens, thereby contributing to the growth of the market.

Organic cotton bedding has been gaining acceptance among consumers owing to multiple factors such as natural durability as they are biodegradable. In addition, such beddings are produced through sustainable methods to attain higher quality and hypoallergenic state due to the lack of chemical additives. The increasing influx of new players in this category is expected to result in greater visibility and credibility of these products, thereby propelling market growth over the forecast period. For instance, one of the new entrants in this category is King Koil, with the aim to promote a healthy lifestyle has introduced the Natural Response EcoHybrid collection that offers mattresses produced from natural and eco-friendly materials. The top line is constructed with certified organic components.

Among various types of bedding products, bed linen was estimated to dominate, thereby accounting for a share of more than 34.3% of the global market in 2023. Growing preference for sustainable and eco-friendly products to enhance sleep experience, bed linens such as sheets, pillow, bed covers, and duvet covers are witnessing significant demand among consumers. Bed linen products are largely associated with healthy sleep, which in turn contributes to improved brain health, learning, and stabilizing mental health symptoms. Thereby, the market is anticipated to witness the dominance of the product category with higher projected growth in the forecast period. Moreover, organic sheets with cooling attributes have popularized the acceptance of these products. These sheets are produced with low thread count such that fabric is more breathable with adding natural fibers such as bamboo. Thus, new product developments are expected to witness the growth of the product in the forecast period.

The global market is highly competitive in nature. Top players operating in the market are Good Night Naturals, Parachute Home, The Natural Sleep Store, COYUCHI, L.L.Bean, Boll and Branch, The Company Store, Magnolia Organics, WJ Southard, and The Organic Mattress. Market players are adopting product development strategies to increase product lines. Moreover, companies are focusing on expanding their production capacity and are adopting innovative technologies owing to meet consumer demand for organic bedding. For instance, in March 2019, Mitre Corporation introduced a new eco-friendly line of products under The Eco Collection, such as bed linen, towels, duvets, pillows, and robes produced from 100% organic cotton with GOTS (Global Organic Textile Standard) certification. Also, in January 2019, Parachute Home launched an organic and eco-friendly mattress with its direct-to-consumer approach across the U.S.

Organic Bedding Market Report Highlights

• The global market is expected to exhibit a CAGR of 5.4% from 2024 to 2030 and is anticipated to reach a value of USD 1.34 billion by 2030
• The Asia Pacific is estimated to register a significant growth during the forecast period, driven majorly by high demand and product launches in India and China.
• The bed linens segment held a revenue share of 34.3% in 2023 and is expected to register a healthy growth over the forecast period.

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