Oral Irrigator Market Size, Share & Trends Analysis Report By Product Type (Countertop, Cordless), By Application (Home, Dentistry), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 - 2030

Oral Irrigator Market Size, Share & Trends Analysis Report By Product Type (Countertop, Cordless), By Application (Home, Dentistry), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 - 2030


Oral Irrigator Market Growth & Trends


The global oral irrigator market size is expected to reach USD 1,450.1 million by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.9% from 2023 to 2030. The main factors driving this market are the rising incidence of dental diseases such as periodontitis and dental carries, increasing awareness regarding the use of technologically advanced products, the ready availability of oral irrigators, and several initiatives taken by various government agencies and dental organizations.

The COVID-19 pandemic significantly impacted the market growth. All dental, medical, and surgical procedures that are nonessential and elective were postponed in the first and second quarters of 2020. Oral examinations, routine cleaning, preventive therapies, and orthodontic procedures that do not involve pain management were postponed. This negatively impacted the global dental market and successively impacted the market for oral irrigators. Dental services were among the last to relaunch post-pandemic relaxations as dental procedures have a high risk of transmission.

As oral irrigators are more expensive than conventional floss, their market expansion is being constrained. Nevertheless, it is believed that the value benefits provided by manufacturers in exchange for the promotion of technologically advanced items will lessen the impact of high costs and boost consumer acceptance of these products. This may influence people's preferences to change from utilizing conventional flossing techniques to effective oral irrigators.

Oral Irrigator Market Report Highlights

  • Based on product type, the cordless segment accounted for the largest share of above 67.2% in 2022 as it is portable, economical, and safe
  • The home application segment is anticipated to expand at the fastest CAGR of 5.0% during the forecast period. This is due to rising awareness regarding the advantages of routine flossing and good dental care and the popularity of technologically improved goods
  • The online distribution channel segment is expected to witness lucrative growth over the forecast period. This is due to increasing reliance on technology and technical performance
  • Asia Pacific dominated the global market with a revenue share of over 40.4% in 2022 owing to the presence of a large number of players and the rising prevalence of oral diseases
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Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Product type
1.1.2. Application
1.1.3. Distribution channel
1.1.4. Regional scope
1.1.5. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. GVR’s internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.4. Information or Data Analysis
1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives
1.9.1. Objective 1
1.9.2. Objective 2
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Product type outlook
2.2.2. Application outlook
2.2.3. Distribution channel outlook
2.2.4. Regional outlook
2.3. Competitive Insights
Chapter 3. Oral Irrigator Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Reimbursement framework
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.1.1. The increasing awareness of oral health among consumers
3.4.1.2. The increasing prevalence of gum disease
3.4.1.3. Technological advancements
3.4.2. Market restraint analysis
3.4.2.1. Lack of supporting claims for better efficiency of oral irrigators
3.5. Oral Irrigator Market Analysis Tools
3.5.1. Industry Analysis - Porter’s Five Forces
3.5.1.1. Supplier power
3.5.1.2. Buyer power
3.5.1.3. Substitution threat
3.5.1.4. Threat of new entrant
3.5.1.5. Competitive rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political landscape
3.5.2.2. Technological landscape
3.5.2.3. Economic landscape
3.5.3. Major Deals & Strategic Alliances Analysis
3.5.4. Market Entry Strategies
Chapter 4. Oral Irrigator Market: Product Type Estimates & Trend Analysis
4.1. Oral Irrigator Market, By Product Type Key Takeaways
4.2. Oral Irrigator Market: Product Type Movement & Market Share Analysis, 2022 & 2030
4.3. Countertop
4.3.1. Countertop market estimates and forecasts, 2018 to 2030 (USD Million)
4.4. Cordless
4.4.1. Cordless market estimates and forecasts, 2018 to 2030 (USD Million)
Chapter 5. Oral Irrigator Market: Application Estimates & Trend Analysis
5.1. Oral Irrigator Market, By Application Key Takeaways
5.2. Oral Irrigator Market: Application Movement & Market Share Analysis, 2022 & 2030
5.3. Home
5.3.1. Home market estimates and forecasts, 2018 to 2030 (USD Million)
5.4. Dentistry
5.4.1. Dentistry market estimates and forecasts, 2018 to 2030 (USD Million)
Chapter 6. Oral Irrigator Market: Distribution Channel Estimates & Trend Analysis
6.1. Oral Irrigator Market, By Distribution Channel Key Takeaways
6.2. Oral Irrigator Market: Distribution Channel Movement & Market Share Analysis, 2022 & 2030
6.3. Online
6.3.1. Online market estimates and forecasts, 2018 to 2030 (USD Million)
6.4. Offline
6.4.1. Offline market estimates and forecasts, 2018 to 2030 (USD Million)
Chapter 7. Oral Irrigator Market: Regional Estimates & Trend Analysis
7.1. Regional Outlook
7.2. Oral Irrigator Market by Region: Key Marketplace Takeaway
7.3. North America
7.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.3.2. U.S.
7.3.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.3.3. Canada
7.3.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.4. Europe
7.4.1. U.K.
7.4.1.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.4.2. Germany
7.4.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.4.3. France
7.4.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.4.4. Italy
7.4.4.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.4.5. Spain
7.4.5.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.4.6. Sweden
7.4.6.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.4.7. Norway
7.4.7.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.4.8. Denmark
7.4.8.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.5. Asia Pacific
7.5.1. Japan
7.5.1.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.5.2. China
7.5.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.5.3. India
7.5.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.5.4. Australia
7.5.4.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.5.5. Thailand
7.5.5.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.5.6. South Korea
7.5.6.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.6. Latin America
7.6.1. Brazil
7.6.1.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.6.2. Mexico
7.6.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.6.3. Argentina
7.6.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.7. MEA
7.7.1. Saudi Arabia
7.7.1.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.7.2. South Africa
7.7.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.7.3. UAE
7.7.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
7.7.4. Kuwait
7.7.4.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Market Participant Categorization
8.2.1. Colgate-Palmolive
8.2.1.1. Company overview
8.2.1.2. Financial performance
8.2.1.3. Product benchmarking
8.2.1.4. Strategic initiatives
8.2.2. Procter & Gamble
8.2.2.1. Company overview
8.2.2.2. Financial performance
8.2.2.3. Product benchmarking
8.2.2.4. Strategic initiatives
8.2.3. Church & Dwight
8.2.3.1. Company overview
8.2.3.2. Financial performance
8.2.3.3. Product benchmarking
8.2.3.4. Strategic initiatives
8.2.4. GlaxoSmithKline
8.2.4.1. Company overview
8.2.4.2. Financial performance
8.2.4.3. Product benchmarking
8.2.4.4. Strategic initiatives
8.2.5. Johnson & Johnson
8.2.5.1. Company overview
8.2.5.2. Financial performance
8.2.5.3. Product benchmarking
8.2.5.4. Strategic initiatives
8.2.6. Lion Corporation
8.2.6.1. Company overview
8.2.6.2. Financial performance
8.2.6.3. Product benchmarking
8.2.6.4. Strategic initiatives
8.2.7. Sunstar Suisse S.A.
8.2.7.1. Company overview
8.2.7.2. Financial performance
8.2.7.3. Product benchmarking
8.2.7.4. Strategic initiatives
8.2.8. Dr. Fresh
8.2.8.1. Company overview
8.2.8.2. Financial performance
8.2.8.3. Product benchmarking
8.2.8.4. Strategic initiatives
8.2.9. Dentaid
8.2.9.1. Company overview
8.2.9.2. Financial performance
8.2.9.3. Product benchmarking
8.2.9.4. Strategic initiatives

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