Online Laundry Service Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2025 - 2030

Online Laundry Service Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2025 - 2030

Online Laundry Service Market Growth & Trends

The global online laundry service market size is expected to reach USD 221.05 billion by 2030, registering a CAGR of 37.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. Busy working schedules coupled with an increasing number of workingindividuals are major factors fueling the adoption of online laundry services among urban consumers. In addition, the demand is fueled by shifting consumer preferences and improving living standards on a global level. The rising economic stability of middle-class consumers in emerging markets is driving the demand for clothes, which has spurred the demand for online laundry services.

In addition, the increasing population and rising tourism activities play a key role in augmenting demand for online laundry services in the hospitality sector. These factors are anticipated to boost market growth in the commercial sector over the forecast period. The increasing number of hotels, hospitals, restaurants, and other commercial setups has led to a rise in the demand for online laundry services. Moreover, companies are striving to reach new consumers through various strategies, such as partnerships and expansions. For instance, in April 2022, Laundryheap Ltd. extended its partnership with UnderTheDoormat, a luxury home accommodation service that provides a modern living for guests seeking hotel-quality stay in the comfort of a home.

As a part of the collaboration, Laundryheap offers laundry and dry-cleaning services to all UnderTheDoormat visitors and homeowners as well as providing linen to UnderTheDoormat properties. In terms of value, the laundry care segment dominated the market and accounted for the largest share over the forecast period. The shifting trend toward clean homes & clothes and the growing importance of good health among consumers are factors driving the segment. Increasing environmental awareness has given rise to the trend of cold washing of clothes, which requires low temperatures and high-performance detergents.

North America held the largest market share in 2024 owing to the growing population of health-conscious consumers in the region, which has increased the usage of laundry services. the shifting trend toward hygiene and cleanliness among consumers, particularly in developed countries like the U.S., has increased the demand for cleaning products. Companies in the market are focusing on strategies, such as mergers and acquisitions, to gain industry share and increase their service footprint. In January 2023, Rinse, Inc. acquired Room Service Laundry (RSL), a Brooklyn-based laundry delivery service company. This acquisition allows Rinse Inc. to leverage the consumer base of RSL and continue its expansion in New York.

Online Laundry Service Market Report Highlights

• Online laundry care services accounted for a market share of around 47% in 2024. As urbanization rises and lifestyles become busier, many individuals and families prefer outsourcing laundry tasks to save valuable time, allowing them to focus on work and leisure activities
• The commercial segment is expected to witness a substantial CAGR of 38.2% from 2025 to 2030. An increasing number of hotels and hospitals is expected to provide growth opportunities to online laundry service providers over the forecast period
• The online laundry service market in Asia Pacific is expected to grow at a CAGR of 40.9% over the forecast period. The growth in the region is majorly attributed to the improving economic stability and living standards in developing economies, such as India, China, and Indonesia

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