Oat-based Snacks Market Size, Share & Trends Analysis Report By Product (Oat-based Bakery And Bars, Oat-based Savory), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2

Oat-based Snacks Market Size, Share & Trends Analysis Report By Product (Oat-based Bakery And Bars, Oat-based Savory), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030

Oat-based Snacks Market Growth & Trends

The global oat-based snacks market size is expected to reach USD 29.12 billion by 2030, registering a CAGR of 4.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Changing dietary preferences and awareness regarding healthy eating habits are the key factors driving the growth. High nutritional properties of oats including high content of carbs, minerals, vitamins, and antioxidants make them an effective snacking option, which in turn is projected to fuel the demand.

Oats help reduce cholesterol and blood sugar levels and promote healthy weight loss and growth of good bacteria owing to the high antioxidant content. These health benefits encourage snack manufacturers to add healthy oat-based snacks in their product portfolio. In June 2017, Nestlé and General Mills entered into a joint venture in Germany. The company had a wide range of breakfast cereal bars with three variants, namely, crispy chocolate, almond, and pumpkin seeds focusing the young adult consumers looking for on-the-go and nutritious snacks. This product launch improved the product visibility.

The Asia Pacific oat-based snacks industry is expected to grow at the fastest CAGR of 5.2% over the forecast period. The region is witnessing a shift towards healthier eating habits, and oats, known for their nutritional benefits, are becoming a popular ingredient in various snack products. The market is characterized by a growing demand for oat-based bakery products and bars, which are perceived as healthier alternatives to traditional snacks.

Oat-based Snacks Market Report Highlights

• Oat-based bakery and bars dominated the market with the largest revenue share of 71.7% in 2024. Oat-based bakery products and bars have gained immense popularity due to their health benefits, convenience, and versatility.
• The offline channel dominated the market with the largest revenue share in 2024. Traditional brick-and-mortar stores, including supermarkets, hypermarkets, and specialty health food stores, continue to be the primary points of purchase for oat-based snacks.
• Europe's oat-based snacks industry dominated the global industry with the largest revenue share of 32.9% in 2024.
• The Asia Pacific oat-based snacks industry is expected to grow at the fastest CAGR of 5.2% over the forecast period. The region is witnessing a shift towards healthier eating habits, and oats, known for their nutritional benefits, are becoming a popular ingredient in various snack products.

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