North America Traditional Toilet Seat Market Size, Share & Trends Analysis Report By Bowl Shape (Elongated, Round), By Raw Material, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

North America Traditional Toilet Seat Market Size, Share & Trends Analysis Report By Bowl Shape (Elongated, Round), By Raw Material, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

North America Traditional Toilet Seat Market Growth & Trends

The North America traditional toilet seat market size is projected to reach USD 1,367.1 million by 2030, growing at a CAGR of 5.5% from 2023 to 2030, according to a new report by Grand View Research, Inc. The market growth is being driven by factors such as growing consumer demand for enhanced bathroom aesthetics and comfort, along with increased awareness about hygiene and sanitation standards, which is prompting homeowners and businesses to invest in high-quality and innovative toilet seat solutions.

With the expanding real estate and commercial construction sectors, the bathroom fittings market is expected to grow in the coming years. According to a study published by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau in July 2023, privately owned output caused overall housing starts to rise by 5.9% since July 2022 to a seasonally adjusted annual rate of 1.45 million units. These increasing developments in the residential household category are expected to drive the need for traditional toilet seats in North America.

Innovations in terms of aesthetics and functionality offer opportunities for market expansion of traditional toilet seats in North America. U.S.-based Ginsey Home Solutions, for instance, offers cushioned toilet seats made of soft vinyl that aids during winters to avoid chilly hard seats. This toilet seat is designed to accommodate all elongated fixtures and comes complete with all essential nuts and bolts required for the installation process.

Market players have been entering the market through partnerships with real estate companies or builders. For instance, Shea Homes, an American homebuilding company, has collaborated with various bathroom product manufacturers such as Kohler Co. and Moen Incorporated. Similarly, new entrants also can partner with home building companies to compete with the above-mentioned major players in the market.

Consumers often seek a resilient and budget-friendly choice that provides a more enhanced aesthetic appeal compared to traditional plastic materials. Responding to these preferences, market participants are introducing products that align with these consumer needs. Bath Royale, a manufacturer based in North Carolina, specializes in providing high-grade polypropylene toilet seats. These seats are resistant to stains and do not chip or peel. They are available in three colors-Biscuit/Linen, Almond/Bone, and White.

North America Traditional Toilet Seat Market Report Highlights

• In terms of bowl shape, the round shape traditional toilet bowl segment dominated the market in 2022 with a revenue share of over 55.3%. Due to their space-efficient design, rounded traditional toilet seats are primarily utilized in residential environments. It is particularly suitable for children's use, and some households install round toilets in kids' bathrooms
• In terms of raw material, the demand for wooden traditional toilet seats segment is set to grow at a CAGR of about 6.4% in the forecast period. Consumers who prioritize aesthetics and aim for a vintage bathroom ambiance tend to favor wooden toilet seats
• In terms of application, the residential segment dominated the market in 2022 with a revenue share of about 65%. Its simplicity, cost-effectiveness, and familiarity, make them a popular choice for residential bathrooms
• In terms of distribution channel, the sales through the wholesale channel segment are projected to grow at the fastest CAGR of 6.3% during the forecast period. The growth can be attributed to increased demand from contractors, builders, and property developers for cost-effective and bulk procurement options
• Based on region, the U.S. held a dominant revenue share of over 78% in 2022. Growing inclination toward aesthetic, functional, and eco-friendly bathroom products is expected to offer the market strong growth opportunities in the country

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