North America Packaged Salad Market Size, Share & Trends Analysis Report By Product (Vegetarian, Non-Vegetarian), By Processing, By Type, By Brand, By Distribution Channel, By Country, And Segment Forecasts, 2025 - 2030

North America Packaged Salad Market Growth & Trends

The North America packaged salad market size is expected to reach USD 11.68 billion by 2030, registering a CAGR of 7.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising health consciousness among consumers and a growing inclination toward convenience foods are expected to be the major factors contributing to the growth of the market.

The branded category segment led the market in 2020. Branded packaged salads are salads that are widely available nationally or internationally and are not limited to one retailer or region. Retail channels usually trade both branded and private label packaged salads to take advantage of exclusive products.

Vegetarian products are most popular among customers and the demand for vegetarian packaged salads is being pushed by the rising number of health-conscious consumers in North America. Individuals searching for organic produce/products continue to create a large demand for vegetarian packed salads in this regard.

The U.S. dominated the North American market in 2020. With the increasing awareness about leading a healthy lifestyle, the demand for packaged salads has been growing significantly among consumers. Furthermore, the high penetration of key market players in the U.S. has improved product accessibility across the country.

The market players face stiff competition from each other as some of them are among the top frozen bakery manufacturers and have a large customer base. The market is fragmented with the presence of a large number of global and regional players such as Earthbound Farm; Vegpro International Inc.; Dole Food Company, Inc.; and Fresh Express Incorporated.

North America Packaged Salad Market Report Highlights

• The vegetarian salad segment dominated the North America packaged salad industry with a revenue share of 68.0% in 2024. This is attributed to the growing number of individuals inclined towards trends such as veganism, ease of availability, and customer preferences.
• The conventional salads segment held the largest revenue share of the North America packaged salad market in 2024. Conventional salads are well-liked by a large group of existing customers who prefer known tastes, flavors, ingredients, and palate-friendly products over trends such as organic offerings.
• The offline distribution segment held the largest revenue share of the North America packaged salad industry in 2024.
• The packaged greens segment dominated the North America packaged salad market in 2024. Growing demand for pre-washed, cut & bundled, packaged greens such as spinach, Swiss chard, lettuce, Bok choy, Romaine lettuce, cabbage, watercress, arugula, mustard greens, Collard greens, Okra, Broccoli, and others is contributing to the growth of this segment.
• The branded product segments held the largest revenue share of the North America packaged salad industry in 2024. This is mainly driven by aspects such as the quality of ingredients and products offered by the brands, adherence to compliance requirements and regulatory norms ensured by the companies, and packaging innovation strategies embraced by the key brands.
• The U.S. dominated the North America packaged salad market with a revenue share of 76.6% in 2024.