North America Healthy Snack Chips Market Size, Share & Trends Analysis Report By Product (Tortilla Chips, Pop Chips, Popcorn Chips, Puff Chips, Potato Chips, Tapioca Chips, and Others), By Country, And Segment Forecasts, 2024 - 2030

North America Healthy Snack Chips Market Size, Share & Trends Analysis Report By Product (Tortilla Chips, Pop Chips, Popcorn Chips, Puff Chips, Potato Chips, Tapioca Chips, and Others), By Country, And Segment Forecasts, 2024 - 2030

North America Healthy Snack Chips Market Growth & Trends

The North America healthy snack chips market size is expected to reach USD 15.38 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to grow at a CAGR of 4.6% over the forecast period. The high spending capability of consumers is a significant driver of the market's growth. This can be attributed to the rising disposable income of consumers due to an increase in the number of working personnel. People in their mid-thirties to mid-forties account for increased spending on healthy snack products.

Economies such as the U.S. and Canada are witnessing a paradigm shift in the purchasing behavior and habits of customers. Moreover, rapid urbanization and the growth of the middle-class population in Mexico have resulted in changing lifestyles and increased demand for ready-to-eat healthy snack products.

Better product availability in terms of product categories due to increased competition among major industry players is another factor projected to drive the chips market over the forecast period. Innovation in healthy snack products by leading players, mainly to improve their competitive edge, is also providing customers with access to wider product ranges and driving overall consumption of healthy snack chips.

The healthy snack chips market has witnessed a significant shift in consumer trends and preferences in recent years, driven by a growing health and wellness awareness. One prominent trend is the increasing demand for snacks that not only satisfy cravings but also contribute to overall well-being. Consumers are now more inclined towards nutrient-dense options that offer functional benefits, such as improved energy levels, better digestion, and enhanced immunity. There is a rising demand for snacks that cater to specific dietary needs, such as keto, vegan, gluten-free, and paleo diets. Consumers want chips that fit seamlessly into their dietary restrictions or preferences.

According to Healthy Snacking Trends for 2024 by Glanbia plc, a rising number of consumers are actively seeking healthier snack alternatives, with 60% of the global consumer base indicating a heightened awareness of mindful snacking-a 4% hike from the previous year. Furthermore, 61% of respondents express a consistent preference for healthier snack options, marking a notable 7% point uptick. When questioned about their motivation for opting for better-for-you snacks, the predominant response in North America, Latin America, Europe, and Asia was their commitment to a "healthier lifestyle.

North America Healthy Snack Chips Market Report Highlights

• The North American healthy snack chips industry includes a wide range of products to cater to the taste preferences of various individuals, such as tortilla chips, pop chips, popcorn chips, puff chips, potato chips, and tapioca chips.
• Increasing awareness about the importance of healthy eating habits and the impact of diet on overall health has driven consumers to seek healthier snack options. This trend has led to a growing demand for snacks perceived as healthier alternatives to traditional potato chips, such as baked, popped, or air-fried snacks made from whole grains, vegetables, legumes, or alternative ingredients like quinoa, kale, or chickpeas.
• The healthy snack chips market in Canada is growing on account of increasing demand from consumers due to price affordability, product quality, and ease-of-use options of healthy snack chips.

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