North America Gummy Market Size, Share & Trends Analysis Report By Product (Vitamins, Minerals), By Ingredient (Gelatin, Plant-based Gelatin Substitute), By End-use (Adult, Kids), By Distribution Channel, By Country, And Segment Forecasts, 2024 - 2030

North America Gummy Market Size, Share & Trends Analysis Report By Product (Vitamins, Minerals), By Ingredient (Gelatin, Plant-based Gelatin Substitute), By End-use (Adult, Kids), By Distribution Channel, By Country, And Segment Forecasts, 2024 - 2030

North America Gummy Market Growth & Trends

The North America gummy market size is anticipated to reach USD 8.02 billion by 2030 and is anticipated to expand at a CAGR of 14.9% from 2024 to 2030, according to a new report by Grand View Research, Inc.

The increasing demand for functional and fortified gummies, the availability of gummy supplements in different flavors for customers in search of taste with health benefits, and growing demand for natural products, as well as a growing interest in vegan gummies, are expected to augment the demand for the gummies over the forecast period in the North America region.

Consumer preferences are evolving when it comes to food and supplements. There has been a significant increase in consumer demand for nutraceutical products in recent years due to growing health awareness and concerns about the negative effects of processed foods and artificial ingredients. Consumers are looking for products that not only taste good but also offer additional health benefits. This trend is especially noticeable in the gummy industry, where consumers are seeking out functional and fortified gummies that contain vitamins, minerals, and other nutrients. The increasing demand for these types of gummies can be attributed to the growing awareness of the importance of maintaining good health through proper nutrition.

Moreover, the market is witnessing a surge in diverse gummy formats. Beyond the conventional gummy bear shape, manufacturers are introducing innovative designs and novel formats to enhance consumer appeal. This includes gummies in the form of slices, cubes, and even intricate shapes corresponding to specific health themes.The variety in format not only caters to aesthetic preferences but also allows for creative product differentiation.

In addition, the increasing demand for vegan and vegetarian options is significantly shaping the North America gummy market. This trend is driven by a growing consumer preference for plant-based alternatives, reflecting not only dietary choices but also ethical and environmental considerations. Moreover, manufacturers are increasingly opting for plant-derived alternatives such as pectin, agar-agar, and other plant-based gelling agents to replace traditional animal-derived gelatin, this is expected to augment the market growth during the forecast period.

Major players in the market include SCN BestCo; Herbaland Gummies; Boscogen, Inc.; Pharmavite, LLC; Church & Dwight Co., Inc.; SMP Nutra; and Nature’s Bounty. These players actively engage in strategic initiatives, including product launches and partnerships, to meet evolving consumer preferences and foster innovation. Furthermore, these players are focusing on establishing their online presence across the countries owing to the rapidly expanding customer base.

North America Gummy Market Report Highlights

• Vitamin gummies held a share of 25.9% in 2023. The popularity of vitamin gummies is on the rise due to their similarity to gummy candies, which makes them an appealing choice for consumers who prefer a pleasant taste experience when taking their supplements
• Plant-based gelatin substitute gummies is expected to grow at a CAGR of 17.9% during the forecast period. The rise in awareness of clean-label products among consumers and an increasing vegan population in the U.S. and Mexico have generated the demand for plant-based gelatin substitutes for use in gummies
• Gummies for the kids is expected to grow at a CAGR of 17.2% during the forecast period. The sweet taste of gummies and their availability in different flavors, shapes, and colors are among the key factors driving the demand for gummies among kids
• The U.S. held a total of 98.7% of the market share in 2023 and is expected to grow at a stellar CAGR from 2024 to 2030.The consumption of gummies in the U.S. is driven by the preference of younger consumers for these formats compared to the traditional formats of tablets and capsules
• Pharmacies hold a dominant share of 31.7% in 2023, with consumers considering them a convenient and trusted channel for health-related products. Online channels are expected to grow at the fastest CAGR throughout the forecast period, driven by the wide availability of gummy supplements and competitive pricing offering

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