North America Glamping Market Size, Share & Trends Analysis Report by Accommodation (Cabins & Pods, Tents, Yurts, Treehouses, Others), By Age Group, By Region, And Segment Forecasts, 2023 - 2030
North America Glamping Market Growth & Trends
The North America glamping market size is anticipated to reach USD 1,725.7 million by 2030, registering a CAGR of 12.6% from 2023 to 2030, according to a new report by Grand View Research, Inc. With ongoing expansions and modifications to service options, the glamping industry is expected to gain popularity among travelers who choose domestic trips over international ones. Additionally, thanks to Airbnb and other advertising efforts backed by governments worldwide, the popularity of staycations is rising and is predicted to do so in the future.
As a result of the rise of the internet, numerous e-commerce technologies, and digital intermediaries in the tourism distribution sector, meta-search engines like Skyscanner and Kayak.com have been developed. They act as shopbots for online travel, frequently increasing the susceptibility of already-existing intermediaries in the industry, especially global distribution networks that provide information and infrastructure and distribution-based online travel companies. (OTAs).
Furthermore, recent couples, families, and groups of people have realized that they need to treat themselves on their days off from work and family obligations, whereas in the past staycations were primarily used for special occasions. Nowadays, a lot of people opt for short weekend trips to neighboring destinations, which is another reason why people prefer to travel within the boundaries of cities. This is yet another factor that will stimulate the glamping industry in the foreseeable future.
Key players in the glamping and hospitality industry offer backcountry/backpacking in nature where there are no services or amenities and it is completely self-sustaining. For instance, Tentrr, which consists of both equipped and unequipped campsites on its distribution platform, offers a glamping site on a private island located near Georgia’s Jekyll Island. The glamping site on the island has a spacious luxury tent, and it features amenities like the services of a private chef.
Although it's widely acknowledged that relaxation and de-stressing are the primary forces behind market growth, the need for a healthy lifestyle and eco-tourism has increased consumer demand for an active and outdoor lifestyle, which will benefit the glamping market over the forecast period. Most consumers would rather spend a sizable sum of money on immersive experiences than on tangible products.
The glamping industry is expected to expand between 2023 and 2030 as ethical consciousness and consumer demand for greater ethical consideration from companies increase. During the course of the forecast period, it is expected that the rising millennial population will favorably affect the market. Millennials today are willing to spend money to have unique, local, and personal encounters wherever they go.
Due to their desire to learn more about their chosen destinations, a growing number of tourists choose to take tours of those locations. Tourists who stay at glamping sites frequently prefer personalized and private tours over traditional tour packages for unique and highly intimate experiences. On private and individualized trips, people can travel at their own pace with their friends and family.
For instance, a Tripadvisor survey found that trips geared toward families are growing the fastest. Bookings for these trips increased by nearly, 200% in 2021, and by 291% for Americans. Millennials today are willing to spend money to have unique, local, and personal encounters wherever they go.
North America Glamping Market Report Highlights
- The North America glamping industry is expected to expand at a CAGR of 12.6% from 2023 to 2030. The increasing preference towards contemporary tents, pods, and cabins amidst nature is expected to be one of the key reasons for the market entry for the players during the forecast period
- Cabins and Pods segment accounted for the largest share of 39.3% in 2022 and is expected to expand at a CAGR of 12.8% during the forecast period of 2023 to 2030. Cabin and pods accommodation has been the most preferred glamping type due to the amenities such as safe door and window locks. With outdoor activities becoming more popular, travel enthusiasts get highly attracted by the luxury services offered by glamping service providers
- 18-32 years’ segment is expected to have the highest CAGR of 13.1% during the forecast period of 2022 to 2030. Rising trend of travel and tourism in the millennial generation category is fueling the market demand among this age group
- The U.S. had the largest market share of 83.02% in 2022 for the glamping market. This business has been on the rise in the region over the past decade. It started as a niche segment, however, has been gaining traction over the past few years on account of rising consumer awareness related to the benefits of glamping combined with the staycation trends
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