North America Functional Mushroom Supplements Market Size, Share & Trends Analysis Report By Form (Powder, Liquid Extracts), By Type (Reishi, Chaga,Shiitake), By Function, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

North America Functional Mushroom Supplements Market Size, Share & Trends Analysis Report By Form (Powder, Liquid Extracts), By Type (Reishi, Chaga,Shiitake), By Function, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

North America Functional Mushroom Supplements Market Growth & Trends

The North America functional mushroom supplements market size is expected to reach USD 1.41 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 15.0% from 2024 to 2030. Key factors pushing the industry include growing health consciousness, increasing research on mushroom benefits, and rising demand for natural and organic supplements.

With a history deeply rooted in traditional herbal medicine and increasing scientific research backing their efficacy, mushrooms have garnered attention as adaptogens. They aid in stress management and promote balance in the body. Moreover, adaptogenic mushrooms such as cordyceps and chaga are valued for their ability to combat stress and anxiety while enhancing energy levels and physical performance. Furthermore, mushrooms like maitake and shiitake are known for their digestive health benefits, promoting gut health and aiding in digestion.

Medicinal mushrooms, such as chaga, reishi, shiitake, cordyceps, and lion’s mane, have become top category drivers in the food supplement industry in North America. This trend, which began over 30 years ago, is now seeing a resurgence, partly due to the pandemic that heightened awareness of immune health. Companies like Kääpä Biotech have been capitalizing on this demand by ensuring full traceability and transparency in their supply chains, which is increasingly important to modern consumers.

In September 2020, Nutralliance partnered with Kääpä Biotech to distribute its Nordic Mushrooms extracts line in North America, emphasizing the importance of ingredient origins and sustainable practices. This collective push by industry players highlights the broader trend towards high-quality, research-backed mushroom supplements that support overall wellness and meet the growing consumer demand for natural health solutions.

Other market players are also innovating to capture the growing interest in mushroom supplements. In 2020, Unibar launched Maitake Pt78, an immunomodulating mushroom extract, to address the heightened demand for immune health products. Spore Life Sciences introduced a range of functional mushroom supplements targeting immunity, energy, focus, and sleep in the same year, while Rritual in Canada launched premium plant-based, vegan mushroom and adaptogen-enhanced elixirs.

Biohacking and Nootropics are the two emerging trends that have significantly influenced the functional mushroom supplements market in North America. Biohacking involves self-experimentation with biology, often through targeted lifestyle changes to enhance physical or mental health and performance. Nootropics, commonly used by biohackers, are substances found in natural products, dietary supplements, and certain foods and beverages aimed at improving cognitive function.

Mushrooms have become a focal point in this movement, with nearly a dozen species being used by biohackers to boost health and performance. Lion’s Mane, Turkey Tail, Maitake, Shiitake, Reishi, Chaga, Cordyceps, Royal Sun, King Trumpet, and various Oyster mushroom.

North America Functional Mushroom Supplements Market Report Highlights

• The medicinal qualities of functional mushrooms, which are well-known in traditional medicine systems such as Ayurveda and Traditional Chinese Medicine (TCM), have drawn interest from people looking for alternative therapies. Consumer interest has also been stoked by growing knowledge of the health advantages of mushrooms, which include immunological support, cognitive enhancement, and stress control.
• Mushroom capsules & tablets dominated the markets in 2023. These supplements are an older variety that has remained popular over time since they are convenient, simple to take, and have accurate dosage management. These conventional supplement forms have been around for a while and have proven to be dependable means of providing both nutrients and therapeutic substances.
• The demand for chaga supplements is projected to grow at a rapid CAGR from 2024 to 2030. There is a growing trend towards sustainable and eco-friendly products, and chaga mushroom supplements align well with this movement. As a natural resource that can be harvested responsibly without harming the environment, chaga attracts environmentally conscious consumers seeking ethical and sustainable options.
• Immune support mushroom supplements dominated the industry in 2023. This is due to their perceived effectiveness in boosting the immune system, increasing consumer interest in natural health solutions, and the growing awareness of the health benefits of medicinal mushrooms like reishi, chaga, and maitake. In addition, the heightened focus on immune health, especially during and after the pandemic, has significantly driven demand for these products.
• The sales of functional mushroom supplements through specialty stores in North America are expected to grow rapidly from 2024 to 2030. These supplements cater to a niche market of health-conscious consumers seeking natural alternatives to support their overall wellness. Specialty stores curate their product selections to align with the preferences and values of this demographic, making them an ideal distribution channel for mushroom-based products.

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