North America Fruits & Vegetables Market Size, Share & Trends Analysis Report By Product (Fresh Fruits & Vegetables, Dried Fruits & Vegetables), By Distribution Channel (Specialty Stores, Online), By Country, And Segment Forecasts, 2023 - 2030

North America Fruits & Vegetables Market Size, Share & Trends Analysis Report By Product (Fresh Fruits & Vegetables, Dried Fruits & Vegetables), By Distribution Channel (Specialty Stores, Online), By Country, And Segment Forecasts, 2023 - 2030

North America Fruits & Vegetables Market Growth & Trends

The North America fruits & vegetables market size is anticipated to reach USD 171.48 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 4.7% from 2023 to 2030. Changing consumer preferences and increasing awareness of the importance of a healthy diet have been significant drivers of the market growth. As people become more health-conscious, there is a growing demand for fresh and nutritious food options. Fruits and vegetables are perceived as essential components of a balanced diet, and this trend has led to an increased consumption of these products.

Moreover, there is a growing inclination towards locally sourced and seasonal produce, stemming from a belief in its superior freshness, support for local farmers, and a desire to reduce the carbon footprint associated with long-distance transportation. This aligns with a broader trend of culinary exploration, with consumers increasingly willing to experiment with a wider variety of fruits and vegetables, including exotic options. Moreover, the demands of fast-paced lifestyles have led to a surge in interest in convenient, pre-packaged produce. As health-conscious diets gain prominence, more consumers are incorporating fruits and vegetables into their meals, recognizing the benefits for weight management, digestion, and overall well-being.

The Packer unveiled the Fresh Trends 2022 report after a comprehensive survey involving over 1000 consumers within the U.S. As per the report's findings, bananas remained the most favored fruit, with an impressive 63% of respondents indicating their propensity to purchase them. Following closely behind were strawberries, grapes, and apples, which collectively garnered an average of 55.3% of consumers who expressed their intent to acquire these fruits. Within the realm of vegetables, potatoes stood out as the preferred choice for 62% of consumers, with tomatoes (61%), onions (57%), and carrots (51%) also commanding notable levels of consumer preference.

North America Fruits & Vegetables Market Report Highlights

• Based on product, the dried fruits & vegetables segment is anticipated to register the fastest CAGR of 6.8% from 2023 to 2030. Dried fruits and vegetables have a longer shelf life compared to their fresh counterparts, making them a convenient option for consumers looking for snacks with extended durability. This shelf-stability is especially appealing in a fast-paced modern lifestyle where people often seek on-the-go, ready-to-eat options.
• Based on distribution channel, the supermarkets & hypermarkets segment held the largest market share of 55.73% in 2022 in the North America fruits & vegetables industry. Hypermarkets and supermarkets offer a comprehensive shopping experience, allowing consumers to find a wide range of products, including fruits and vegetables, all in one location.
• In terms of region, Canada is anticipated to register the fastest CAGR of 6.7% from 2023 to 2030. The Canadian government is supportive of the fruits and vegetables industry. It provides subsidies and other financial assistance to farmers to help them produce and market their products. The government also promotes the consumption of fruits and vegetables through public awareness campaigns.

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