North America Fragrance Wax Melts Market Size, Share & Trends Analysis Report By Melt Type (Electric Melt Warmers, Tealight Melt Warmers), By Fragrance (Floral, Fruity), By Form, By Application, By Packaging, By Country, And Segment Forecasts, 2025 - 2030

North America Fragrance Wax Melts Market Growth & Trends

The North America fragrance wax melts market size is anticipated to reach USD 4.98 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 9.5% from 2025 to 2030. Increasing demand for home fragrance products coupled with rising significance of aromatherapy will augment product consumption over the forecast period. The absence of exposed flames and harmful emissions, makes wax melts a safe and eco-friendly option which will drive its demand over the forecast period.

Fragrance wax melts are expected to witness strong growth over the upcoming years on account of increasing demand for air care. Growing consumer awareness regarding the hazardous effects of aerosol sprays on the environment and animal & human health will drive the demand for wax melts over the next eight years. The presence of major petroleum companies will increase paraffin wax output which in turn will aid the production of wax tarts.

Rising focus on the longevity of fragrances along with low cost as compared to other home fragrance products will fuel wax chips demand. Furthermore, eye-catching packaging will promote the industry growth over the next eight years.

North America Fragrance Wax Melts Market Report Highlights

  • The electric melt warmers dominated the market and accounted for the largest revenue share in 2024. This growth is attributed to their convenience and safety features.
  • Floral fragrances led the market and accounted for the largest revenue share in 2024, primarily driven by their association with emotional well-being and nostalgia.
  • Cubes form led the North American fragrance wax melts industry, with the largest revenue share in 2024, driven by their compact and efficient design, which allows for easy storage and usage.
  • Clamshells dominated the North American fragrance wax melts industry and accounted for the largest revenue share in 2024.
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Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Insights
2.2. Segmental Outlook
2.3. Competitive Outlook
Chapter 3. North America Fragrance Wax Melts Market Variables, Trends & Scope
3.1. North America Fragrance Wax Melts Market Outlook
3.2. Industry Value Chain Analysis
3.3. Application Overview
3.4. Average Price Trend Analysis
3.5. Supply-Demand Gap Analysis, 2024
3.6. Regulatory Framework
3.6.1. Policies and Incentive Plans
3.6.2. Standards and Compliances
3.6.3. Regulatory Impact Analysis
3.7. Market Dynamics
3.7.1. Market Driver Analysis
3.7.2. Market Restraint Analysis
3.7.3. Industry Challenges
3.8. Porter’s Five Forces Analysis
3.8.1. Supplier Power
3.8.2. Buyer Power
3.8.3. Substitution Threat
3.8.4. Threat From New Entrant
3.8.5. Competitive Rivalry
3.9. PESTEL Analysis
3.9.1. Political Landscape
3.9.2. Economic Landscape
3.9.3. Social Landscape
3.9.4. Technological Landscape
3.9.5. Environmental Landscape
3.9.6. Legal Landscape
Chapter 4. North America Fragrance Wax Melts Market: Melts Type Outlook Estimates & Forecasts
4.1. North America Fragrance Wax Melts Market: Melts Type Movement Analysis, 2024 & 2030
4.1.1. Electric Melt Warmers
4.1.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
4.1.2. Tealight Melt Warmers
4.1.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
4.1.3. Others
4.1.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 5. North America Fragrance Wax Melts Market: Fragrance Outlook Estimates & Forecasts
5.1. North America Fragrance Wax Melts Market: Fragrance Movement Analysis, 2024 & 2030
5.1.1. Floral
5.1.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.1.2. Fruity
5.1.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.1.3. Woody
5.1.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.1.4. Spicy
5.1.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.1.5. Fresh
5.1.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 6. North America Fragrance Wax Melts Market: Form Outlook Estimates & Forecasts
6.1. North America Fragrance Wax Melts Market: Form Movement Analysis, 2024 & 2030
6.1.1. Cubes
6.1.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.1.2. Squares
6.1.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.1.3. Round
6.1.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.1.4. Shaped/Character
6.1.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 7. North America Fragrance Wax Melts Market: Application Outlook Estimates & Forecasts
7.1. North America Fragrance Wax Melts Market: Application Movement Analysis, 2024 & 2030
7.1.1. Home Fragrance
7.1.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.1.2. Commercial Spaces
7.1.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.1.3. Wellness
7.1.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.1.4. Gift/Souvenir
7.1.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 8. North America Fragrance Wax Melts Market: Packaging Outlook Estimates & Forecasts
8.1. North America Fragrance Wax Melts Market: Packaging Movement Analysis, 2024 & 2030
8.1.1. Clamshells
8.1.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
8.1.2. Bags/Sachets
8.1.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
8.1.3. Tins
8.1.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
8.1.4. Other
8.1.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 9. North America Fragrance Wax Melts Market Country Outlook Estimates & Forecasts
9.1. Country Snapshot
9.2. North America Fragrance Wax Melts Market: Country Movement Analysis, 2024 & 2030
9.3. North America
9.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2. Market Estimates and Forecast, By Melts Type, 2018 - 2030 (USD Million)
9.3.3. Market Estimates and Forecast, By Fragrance, 2018 - 2030 (USD Million)
9.3.4. Market Estimates and Forecast, By Form, 2018 - 2030 (USD Million)
9.3.5. Market Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
9.3.6. Market Estimates and Forecast, By Packaging, 2018 - 2030 (USD Million)
9.3.7. U.S.
9.3.7.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.7.2. Market Estimates and Forecast, By Melts Type, 2018 - 2030 (USD Million)
9.3.7.3. Market Estimates and Forecast, By Fragrance, 2018 - 2030 (USD Million)
9.3.7.4. Market Estimates and Forecast, By Form, 2018 - 2030 (USD Million)
9.3.7.5. Market Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
9.3.7.6. Market Estimates and Forecast, By Packaging, 2018 - 2030 (USD Million)
9.3.8. Canada
9.3.8.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.8.2. Market Estimates and Forecast, By Melts Type, 2018 - 2030 (USD Million)
9.3.8.3. Market Estimates and Forecast, By Fragrance, 2018 - 2030 (USD Million)
9.3.8.4. Market Estimates and Forecast, By Form, 2018 - 2030 (USD Million)
9.3.8.5. Market Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
9.3.8.6. Market Estimates and Forecast, By Packaging, 2018 - 2030 (USD Million)
9.3.9. Mexico
9.3.9.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.9.2. Market Estimates and Forecast, By Melts Type, 2018 - 2030 (USD Million)
9.3.9.3. Market Estimates and Forecast, By Fragrance, 2018 - 2030 (USD Million)
9.3.9.4. Market Estimates and Forecast, By Form, 2018 - 2030 (USD Million)
9.3.9.5. Market Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
9.3.9.6. Market Estimates and Forecast, By Packaging, 2018 - 2030 (USD Million)
Chapter 10. Competitive Landscape
10.1. Recent Developments & Impact Analysis, By Key Market Participants
10.2. Vendor Landscape
10.2.1. Company Categorization
10.2.2. List Of Key Distributors and Channel Partners
10.2.3. List Of Potential Customers/End Users
10.3. Competitive Dynamics
10.3.1. Competitive Benchmarking
10.3.2. Strategy Mapping
10.3.3. Heat Map Analysis
10.4. Company Profiles/Listing
10.4.1. Bridgewater Candle Company
10.4.1.1. Participant’s Overview
10.4.1.2. Financial Performance
10.4.1.3. Product Benchmarking
10.4.1.4. Strategic Initiatives
10.4.2. Opalhouse
10.4.2.1. Participant’s Overview
10.4.2.2. Financial Performance
10.4.2.3. Product Benchmarking
10.4.2.4. Strategic Initiatives
10.4.3. Village Candle
10.4.3.1. Participant’s Overview
10.4.3.2. Financial Performance
10.4.3.3. Product Benchmarking
10.4.3.4. Strategic Initiatives
10.4.4. Voluspa
10.4.4.1. Participant’s Overview
10.4.4.2. Financial Performance
10.4.4.3. Product Benchmarking
10.4.4.4. Strategic Initiatives
10.4.5. Goose Creek
10.4.5.1. Participant’s Overview
10.4.5.2. Financial Performance
10.4.5.3. Product Benchmarking
10.4.5.4. Strategic Initiatives
10.4.6. Illume
10.4.6.1. Participant’s Overview
10.4.6.2. Financial Performance
10.4.6.3. Product Benchmarking
10.4.6.4. Strategic Initiatives
10.4.7. Bath Body Works
10.4.7.1. Participant’s Overview
10.4.7.2. Financial Performance
10.4.7.3. Product Benchmarking
10.4.7.4. Strategic Initiatives
10.4.8. Kringle Candle Company
10.4.8.1. Participant’s Overview
10.4.8.2. Financial Performance
10.4.8.3. Product Benchmarking
10.4.8.4. Strategic Initiatives
10.4.9. Yankee Candle Company
10.4.9.1. Participant’s Overview
10.4.9.2. Financial Performance
10.4.9.3. Product Benchmarking
10.4.9.4. Strategic Initiatives
10.4.10. Capri Blue
10.4.10.1. Participant’s Overview
10.4.10.2. Financial Performance
10.4.10.3. Product Benchmarking
10.4.10.4. Strategic Initiatives
10.4.11. WoodWick
10.4.11.1. Participant’s Overview
10.4.11.2. Financial Performance
10.4.11.3. Product Benchmarking
10.4.11.4. Strategic Initiatives
10.4.12. Chesapeake Bay Candle
10.4.12.1. Participant’s Overview
10.4.12.2. Financial Performance
10.4.12.3. Product Benchmarking
10.4.12.4. Strategic Initiatives

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