North America Alcohol Ethoxylates Market Size, Share & Trends Analysis Report By Product (Fatty Alcohol Ethoxylates, Lauryl Alcohol Ethoxylates), By Application (Emulsifier, Dispersing Agent), By Region, And Segment Forecasts, 2023 - 2030

North America Alcohol Ethoxylates Market Size, Share & Trends Analysis Report By Product (Fatty Alcohol Ethoxylates, Lauryl Alcohol Ethoxylates), By Application (Emulsifier, Dispersing Agent), By Region, And Segment Forecasts, 2023 - 2030

North America Alcohol Ethoxylates Market Growth & Trends

The North America alcohol ethoxylates market size is estimated to reach USD 3.28 billion by 2030 according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.1% from 2023 to 2030. The growth of the market is attributed to its growing utilization in key end-use industries including detergents, personal care & cosmetics, agriculture, manufacturing, and oil & gas, among others. Alcohol ethoxylates can play different roles as an emulsifier or as a wetting agent to ensure an even distribution of particles.

The cleaning industry emerged as key end-users of alcohol ethoxylates as they have gained significant importance in the cleaning industry due to their versatile applications. Their ability to dissolve in water and oil makes them effective in removing various types of soils and stains. This makes them viable for use in formulating dishwash detergents, industrial cleaning products as well and all-purpose cleaners. The increasing focus on sustainable cleaning solutions adds an advantage to alcohol ethoxylates, as they can be formulated from eco-friendly products and are biodegradable, making them safe for the environment when used in appropriate concentrations.

Alcohol ethoxylates are commonly used in pesticide and herbicide formulations to improve their spreading, wetting, and adhesion properties. The need for effective weed and pest management in agriculture has driven the demand for alcohol ethoxylates in North America. The U.S. holds the majority of agricultural land available in North America and had a total of 2 million farms in 2022, covering 893 million acres of land, according to the U.S. Department of Agriculture. The vast sizes of farms require sufficient spraying of pesticides and insecticides and efficient spreading of these agrochemicals. These surfactants help farmers achieve better crop protection, potentially increasing yields and profitability.

North America has a well-established oil & gas industry with extensive use of alcohol ethoxylates in drilling and production operations as well as emulsification of fluids. Alcohol ethoxylates are employed in drilling mud formulations to reduce surface tension and make easier penetration into geological formations in the ground, improving the efficiency of the extraction process. They are also used to enhance the solubility of chemicals in the fracturing process, thereby helping in the release of trapped hydrocarbons in shale rock formations.

COVID-19 had a mixed yet significant impact on the alcohol ethoxylates market, with varying market conditions for its end-user industries. The demand from pharmaceutical companies increased drastically during the pandemic to formulate products like hand sanitizers and surface disinfectants for other uses such as vaccine production and drug formulation. However, industries such as manufacturing and tourism were drastically affected by the stringent regulations and norms, which caused a reduction in demand for cleaning products from these industries and surged its utilization for personal hygiene.

North America Alcohol Ethoxylates Market Report Highlights

• In terms of product, the fatty alcohol ethoxylates segment is anticipated to witness a lucrative CAGR of 6.0% from 2023 to 2030 due to its growing usage in hard surface cleaners and detergents
• Based on application, the emulsifiers segment is anticipated to register the fastest CAGR of 6.2% during the forecast period due to application in a wide range of industries such as cleaning products, textiles, and leather industry
• Canada emerged as the fastest-growing country and is anticipated to register a CAGR of 6.5% from 2023 to 2030. This is attributed to the significant growth of end-user industries from industrial manufacturing to personal care being present in the country
• The market benefitted in a significant manner from the sudden increase in demand for healthcare products such as vaccines, hand sanitizers, and other cleaning products due to the advent of the COVID-19 pandemic
• The smaller carbon footprint and lower toxicity of biodegradable variants of alcohol ethoxylates have driven their usage in North American countries such as Canada, which have implemented strict regulations such as the Environmental Protection Act, of 1999 to control environmental damage from manufacturing and usage of harmful chemicals

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