Nicotine Pouches Market Size, Share & Trend Analysis Report By Product (Tobacco-derived, Synthetic), By Flavor (Original/Unflavored, Flavored), By Strength, By Price Range, By Region, And Segment Forecasts, 2023 - 2030

Nicotine Pouches Market Size, Share & Trend Analysis Report By Product (Tobacco-derived, Synthetic), By Flavor (Original/Unflavored, Flavored), By Strength, By Price Range, By Region, And Segment Forecasts, 2023 - 2030

Nicotine pouches Market Growth & Trends

The global nicotine pouches market size is expected to reach USD 22.98 billion by 2030, expand at a CAGR of 35.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increased awareness of nicotine pouches among people looking to stop smoking is propelling the global market. Nicotine pouches offer adult tobacco users satisfying and socially acceptable alternatives to cigarettes, which is propelling demand for such products. Over the last decade, the proportion of men and women who smoke has fallen considerably in European countries and shifted to nicotine pouches.

Oral nicotine pouches, whether tobacco-based or synthetic, are becoming increasingly popular among consumers. Tobacco-derived nicotine pouches accounted for the prominent market share in 2021, but demand for synthetic nicotine pouches is expected to expand at a rapid pace throughout the forecast period. Growing number of product launches in this segment is likely to bode well with the future growth. For instance, in November 2020, 2one labs Inc. launched non-tobacco-derived nicotine pouches. Next Generation Lab’s patented TFN non-tobacco nicotine is used in the production of 2one nicotine pouches.

Flavored nicotine pouches had the larger revenue share in 2022, while original/unflavored nicotine pouches are predicted to expand at a rapid pace. Increased preference for a pure nicotine/original among U.S. consumers experience is driving up sales of unflavored nicotine pouches in North America. Nicotine pouches are available in a variety of flavors, including fruity, minty, coffee, and others.

The nicotine pouches market is consolidated in nature with the presence of a large number of international players and few regional players. Swedish Match AB; Altria Group Inc.; Nicopods ehf.; British American Tobacco p.l.c.; Triumph Tobacco Alternatives LLC; Japan Tobacco International; Swisher.; Next Generation Labs LLC.; Philip Morris International; and Skruf are among the prominent players in the global market.

Nicotine pouches market report highlights

• Europe is expected to contribute a majority of the share to become the largest division in the global revenue in 2022 owing to the increased manufacturer’s concentration in the region driving the market for nicotine pouches.
• The synthetic nicotine pouches are expected to witness the highest CAGR over the forecast period, owing to increased nicotine product launches with synthetic nicotine.
• The flavored segment is expected to contribute a majority of the share to become the largest division in the global revenue in 2022 as flavor plays a vital role in drawing youth to tobacco products, more than 80% the of the young population began with a flavored product
• The offline segment is estimated to account for more than 94.0% in 2022, but the online segment is anticipated to witness a lucrative growth rate during the forecast period. Increasing online sales of nicotine pouches in Europe countries driving the growth of the global market.

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