Natural Home Fragrance Products Market Size, Share & Trends Analysis Report By Product (Scented Candles, Wax Melts, Essential Oils, Incense Sticks), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Natural Home Fragrance Products Market Growth & Trends


The global natural home fragrance products market size is expected to reach USD 7.32 billion by 2030 and it is projected to grow at a CAGR of 9.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rise in investment for home décor presents promising prospects for the market. As awareness grows regarding the therapeutic benefits of certain scents on mental health, consumers are increasingly turning to natural home fragrance products items to alleviate issues like anxiety and depression. This trend significantly drives market growth by catering to the demand for holistic wellness solutions.

In addition, the pandemic had an impact on the kinds of fragrances that people were buying. Demand increased for scents like lemon, eucalyptus, and lavender that were considered to promote hygiene. In addition, scents like vanilla and sandalwood that are associated with relaxation were also in demand.

Aromatherapy, which involves the use of natural essential oils to promote physical and psychological well-being, is a key factor driving consumer preference for natural oils in home decor. Many consumers incorporate aromatherapy practices into their daily routines to enhance relaxation and improve mood. A study published in the Journal of Alternative and Complementary Medicine, in 2021, found that 64% of participants reported using essential oils for relaxation and stress relief purposes, while 58% used them to improve sleep quality.

A rising millennial population and increased consumer spending are the major factors propelling the demand for wax melts. In addition, key players are expanding into new locations and product portfolios to spread awareness regarding the brand and the usage of candles. For instance, in January 2022, Diptyque launched a candle and wax melts collection. The company is excessively promoting its products through endorsements and Key Opinion Leaders (KOL) to garner demand from consumers across China due to the rising population and the changing consumer preferences with regard to fashion and home décor.

Social media platforms like Instagram and Pinterest have become powerful tools for popularizing natural essential oils in home decor, contributing to the rise of the natural home fragrances market. Influencers and wellness bloggers leverage these platforms to share DIY recipes, diffuser blends, and home decor inspiration featuring natural oils. Through visually engaging content and personal recommendations, they educate and inspire consumers to incorporate natural fragrances into their homes, driving awareness and demand for natural home fragrance products.

Retailers are responding to consumer demand for natural essential oils by expanding their product offerings. For example, major retailers like Amazon, Walmart, and Target have seen an increase in sales of essential oil diffusers and natural home fragrance products.

The home fragrance market is consolidated in nature with the presence of a large number of international players and a few regional players like Diptique; Jo Malone London; Yankee Candle; Byredo; Voluspa; NEST Fragrances; Scentsy, Inc.; Bridgewater Candle Company and more such players.

Natural Home Fragrance Products Market Report Highlights
  • Based on product, the scented candles segment led the market with the largest revenue share of 38.45% in 2023, due to the development of high-end scented candles made with premium ingredients, such as essential oils and natural waxes and different customization options regarding the shapes
  • Based on distribution channel, the online segment is expected to grow the fastest CAGR during the forecast period. The increasing availability of a wide range products of different brands, free delivery, and seasonal discount on e-commerce platforms are among the major reasons driving the channel
  • Europe dominated the global natural home fragrance products market in 2023. The demand for natural home fragrances such as essential oils for aromatherapy and decorative purposes in the European region is accelerating the market growth
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Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Natural Home Fragrance Products Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations
Chapter 5. Natural Home Fragrance Products Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Home Fragrance Market Estimates & Forecast, By Product, 2018 to 2030 (USD Billion)
5.2.1. Scented Candles
5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.2. Wax Melts
5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.3. Essential Oils
5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.4. Incense Sticks
5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.5. Others
5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
Chapter 6. Natural Home Fragrance Products Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Home Fragrance Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Billion)
6.2.1. Supermarkets and Hypermarkets
6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
6.2.2. Specialty Stores
6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
6.2.3. Online
6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
6.2.4. Others
6.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
Chapter 7. Natural Home Fragrance Products Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
7.2.1 North America natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.2.2. U.S.
7.2.2.1. Key country dynamics
7.2.2.2. U.S. natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.2.3. Canada
7.2.3.1. Key country dynamics
7.2.3.2. Canada natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.2.4. Mexico
7.2.4.1. Key country dynamics
7.2.4.2. Mexico natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.3. Europe
7.3.1. Europe natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.3.2. Germany
7.3.2.1. Key country dynamics
7.3.2.2. Germany natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.3.3. UK
7.3.3.1. Key country dynamics
7.3.3.2. UK natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.3.4. France
7.3.4.1. Key country dynamics
7.3.4.2. France natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.3.5. Spain
7.3.5.1. Key country dynamics
7.3.5.2. Spain natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.3.6. Italy
7.3.6.1. Key country dynamics
7.3.6.2. Italy natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.4. Asia Pacific
7.4.1. Asia Pacific natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.4.2. China
7.4.2.1. Key country dynamics
7.4.2.2. China natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.4.3. India
7.4.3.1. Key country dynamics
7.4.3.2. India natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.4.4. Australia
7.4.4.1. Key country dynamics
7.4.4.2. Australia natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.5. Central & South America
7.5.1. Central & South America natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.5.2. Brazil
7.5.2.1. Key country dynamics
7.5.2.2. Brazil natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.5.3. Argentina
7.5.3.1. Key country dynamics
7.5.3.2. Argentina natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.6. Middle East & Africa
7.6.1. Middles East & Africa natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.6.2. South Africa
7.6.2.1. Key country dynamics
7.6.2.2. South Africa natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
7.6.3. Saudi Arabia
7.6.3.1. Key country dynamics
7.6.3.2. South Africa natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2023 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Diptique
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Benchmarking
8.9.1.4. Strategic Initiatives
8.9.2. Jo Malone London
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Benchmarking
8.9.2.4. Strategic Initiatives
8.9.3. Yankee Candle
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Benchmarking
8.9.3.4. Strategic Initiatives
8.9.4. Byredo
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Benchmarking
8.9.4.4. Strategic Initiatives
8.9.5. Scentsy. Inc.
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Benchmarking
8.9.5.4. Strategic Initiatives
8.9.6. Voluspa
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Benchmarking
8.9.6.4. Strategic Initiatives
8.9.7. Bridgewater Candle Company
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Benchmarking
8.9.7.4. Strategic Initiatives
8.9.8. NEST Fragrances
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Benchmarking
8.9.8.4. Strategic Initiatives
8.9.9. Bramble Bay Candle Co.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Benchmarking
8.9.9.4. Strategic Initiatives
8.9.10. S.C. Johnson & Sons, Inc.
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Benchmarking
8.9.10.4. Strategic Initiatives

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