Nail Salon Market Size, Share & Trends Analysis Report By Service (Manicure, Pedicure), By End-user (Men, Women), By Age Group (Below 18, 19 to 40), By Region (Asia Pacific, North America), And Segment Forecasts, 2023 - 2030

Nail Salon Market Size, Share & Trends Analysis Report By Service (Manicure, Pedicure), By End-user (Men, Women), By Age Group (Below 18, 19 to 40), By Region (Asia Pacific, North America), And Segment Forecasts, 2023 - 2030

Nail Salon Market Growth & Trends

The global nail salon market size is expected to reach USD 20.30 billion by 2030, registering a CAGR of 8.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. Maintaining nail health through regular care at a nail salon is not only a healthy habit but also a smart business investment. By providing professional nail services, salons contribute to preventing dry skin, addressing rough areas, and minimizing the occurrence of ingrown fingernails and toenails.Nail salons excel in addressing rough areas on the nails, which can occur due to various factors, such as exposure to harsh chemicals or improper nail care techniques. Through professional services, such as nail buffing, filing, and cuticle care, salons effectively smooth out rough edges, resulting in aesthetically pleasing nails. This attention to detail not only improves the appearance of the nails but also contributes to overall nail health.

Salons have strategically broadened their range of services to drive customer engagement and promote the sale of higher-value products and services. In addition, numerous nail salons now provide quirky comic nails featuring a 2D design, catering to the growing demand for trendy, 2D illusion nails among consumers. Akiko Nails, a U.S.-based grooming salon, offers various services featuring Japanese design techniques attracting individuals, who prefer to apply quirky designs, to the salon driving the industry growth. The male manicure, previously linked to rock and roll and punk culture, has transformed in recent years. Nail polish, once viewed as an accessory for iconic figures like David Bowie and Kurt Cobain, is now being embraced by mainstream artists, influencers, and celebrities.

Notably, individuals, such as MGK, Lil Yachty, and Lil Huddy, who have a significant presence in the music industry and social media, are not only incorporating nail polish into their regular appearance but also venturing into the market by launching their own products. This trend signifies a shift in the perception of male grooming and presents business opportunities within the market.Furthermore, membership-based models in the market aid in growth by fostering customer loyalty, providing a stable revenue stream, creating upselling opportunities, generating word-of-mouth referrals, enabling personalization, and establishing a competitive advantage. GlossLab, a Singapore-based nail salon operates on a membership-based model, offering unlimited manicures and polish changes each month. While open to all customers, GlossLab introduced memberships specifically for individuals who regularly seek nail services and require frequent visits for their nail care needs.

Nail Salon Market Report Highlights

• The market refers to the industry that offers various nail care services, including manicures, pedicures, nail extensions, nail art, and related treatments. This market encompasses a wide range of businesses, from small independent salons to larger chains or franchises
• The UV gel overlays and extensions segment is expected to grow at the fastest CAGR over the forecast period. UV gel overlays and extensions create natural-looking nail enhancements. The gel material is applied in thin layers and can be shaped and sculpted to match the natural nail bed or desired nail shape, resulting in a seamless and realistic appearance
• The below 18 years age group segment is expected to grow at the fastest CAGR over the forecast period. Individuals aged below 18 years who desire longer or more dramatic nails may opt for nail extensions. Nail salons offer options like acrylic or gel extensions to add length and enhance the appearance of the nails
• The men end-user segment is expected to grow at the fastest CAGR over the forecast period. As societal norms change, men are increasingly embracing activities that were traditionally associated with women. There is now less stigma surrounding men visiting nail salons, and it is becoming more widely accepted as a regular grooming practice

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