Nail Polish Market Size, Share & Trends Analysis Report By Product (Regular Nail Polish, UV Gel Nail Polish, Dip Powder, Acrylic), By Distribution Channel (Supermarkets & Hypermarkets, Salons & Spas), By Region, And Segment Forecasts, 2024 - 2030

Nail Polish Market Size, Share & Trends Analysis Report By Product (Regular Nail Polish, UV Gel Nail Polish, Dip Powder, Acrylic), By Distribution Channel (Supermarkets & Hypermarkets, Salons & Spas), By Region, And Segment Forecasts, 2024 - 2030


Nail Polish Market Growth & Trends

The global nail polish market size is anticipated to reach USD 25.82 Billion by 2030 and is projected to expand at a CAGR of 6.9% during the forecast period, according to a new report by Grand View Research, Inc.

The growing demand for nail care products is a significant driver for the growth of the market. As consumers increasingly prioritize self-care and personal grooming, there is a rising interest in maintaining well-manicured nails. The growing awareness of the importance of nail health, the influence of nail trends on social media, and the demand for aesthetically appealing nails have led to a surge in demand for nail care products, including nail polishes.

Furthermore, the growing popularity of DIY beauty tutorials on platforms like Pinterest is projected to create potential growth opportunities for the market to cater to the demand for at-home beauty solutions.

Ciaté, a U.K.-based brand, has experienced a remarkable 300% year-over-year increase in nail polish sales in 2020, according to its founder, Charlotte Knight. Initially established as a nail polish brand in 2009 before expanding into makeup in 2015, nail polish accounted for only 5% of the brand's global sales. However, in the first quarter of 2020, nail polish sales surged to 35% of the brand’s global sales. The growing interest in DIY nail artistry will boost nail polish sales.

A greater number of women are participating in public events and social gatherings, which is one of the major factors boosting the demand for various types of designer and texture-based nail polish. Well-groomed and lacquered nails not only make the hands look enticing but also reflect the amount of care and attention given to the body.

Moreover, in the past, men wearing nail polish was not considered the norm. However, with the changing trends and consumer opinions, men are also painting their nails, not just as a statement but also as a fun fashion detail. Popular celebrities such as Johnny Depp, Brad Pitt, Harry Styles, Zac Efron, and others have used nail polish, increasing the popularity of the product over the last decade.

Key players use strategies such as acquisitions that allow players to quickly expand market share, enhance product portfolios, and access new customer segments. They enable companies to tap into established brands and technologies, accelerating growth and competitiveness in an evolving industry. In August 2023, L’Oréal Groupe closed its acquisition of Australian premium cosmetics brand Aesop from the Brazilian group Natura & Co.

Nail Polish Market Report Highlights
  • The UV gel nail polish segment is expected to witness substantial growth over the forecast period. The benefits offered by gel nail polish over regular nail polish such as durability, fast drying, and the glossy look it provides the nails is expected to boost the demand for gel nail polish during the forecast years
  • The multi pack nail polish segment is expected to witness substantial growth over the forecast period from 2024 to 2030. The increasing availability of a wide range of nail polish of different brands, free delivery, and seasonal discounts on e-commerce platforms such as Nykaa, and Amazon are among the major reasons driving the segment
  • Asia Pacific has accounted for the highest market share in the global revenue in 2023. Asian consumers, most notably in China, India, Japan, ASEAN are increasingly inclining towards nail cosmetics including nail polish which in turn is fueling the growth of the market
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Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Nail Polish Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
Chapter 5. Nail Polish Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Nail Polish Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
5.2.1. Regular Nail Polish
5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.2. UV Gel Nail Polish
5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.3. Dip Powder
5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.4. Acrylic
5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.5. Polygel
5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.6. Others
5.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Nail Polish Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Nail Polish Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
6.2.1. Supermarkets & Hypermarkets
6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.2. Pharmacies & Drugstores
6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.3. Specialty Beauty Stores
6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.4. Salons and Spas
6.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.5. E-commerce/Online
6.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Nail Polish Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
7.2.1. North America nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. Key country dynamics
7.2.2.2. U.S. nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Key country dynamics
7.2.3.2. Canada nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Key country dynamics
7.2.4.2. Mexico nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1. Europe nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.3.2. Germany
7.3.2.1. Key country dynamics
7.3.2.2. Germany nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.3.3. U.K.
7.3.3.1. Key country dynamics
7.3.3.2. U.K. nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.3.4. France
7.3.4.1. Key country dynamics
7.3.4.2. France nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.3.5. Spain
7.3.5.1. Key country dynamics
7.3.5.2. U.K. nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.3.6. Italy
7.3.6.1. Key country dynamics
7.3.6.2. France nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.4.2. China
7.4.2.1. Key country dynamics
7.4.2.2. China nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.4.3. Japan
7.4.3.1. Key country dynamics
7.4.3.2. Japan nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.4.4. India
7.4.4.1. Key country dynamics
7.4.4.2. India nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.4.5. South Korea
7.4.5.1. Key country dynamics
7.4.5.2. South Korea nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.4.6. Australia & New Zealand
7.4.6.1. Key country dynamics
7.4.6.2. Australia & New Zealand nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Central & South America nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Key country dynamics
7.5.2.2. Brazil nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Middles East & Africa nail polish market estimates & forecast, 2018 - 2030 (USD Million)
7.6.2. South Africa
7.6.2.1. Key country dynamics
7.6.2.2. South Africa nail polish market estimates & forecast, 2018 - 2030 (USD Million)
Chapter 8. Nail Polish Market - Competitive Landscape
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Market Share Analysis
8.4. Company Heat Map Analysis
8.5. Strategy Mapping
8.6. Company Profiles
8.6.1. Coty, Inc.
8.6.1.1. Company Overview
8.6.1.2. Financial Performance
8.6.1.3. Product Benchmarking
8.6.1.4. Strategic Initiatives
8.6.2. L'Oreal Groupe
8.6.2.1. Company Overview
8.6.2.2. Financial Performance
8.6.2.3. Product Benchmarking
8.6.2.4. Strategic Initiatives
8.6.3. Revlon Consumer Products LLC
8.6.3.1. Company Overview
8.6.3.2. Financial Performance
8.6.3.3. Product Benchmarking
8.6.3.4. Strategic Initiatives
8.6.4. Estee Lauder Companies, Inc.
8.6.4.1. Company Overview
8.6.4.2. Financial Performance
8.6.4.3. Product Benchmarking
8.6.4.4. Strategic Initiatives
8.6.5. Shiseido Co., Ltd.
8.6.5.1. Company Overview
8.6.5.2. Financial Performance
8.6.5.3. Product Benchmarking
8.6.5.4. Strategic Initiatives
8.6.6. Unilever
8.6.6.1. Company Overview
8.6.6.2. Financial Performance
8.6.6.3. Product Benchmarking
8.6.6.4. Strategic Initiatives
8.6.7. Wella International Operations Switzerland Sàrl (O.P.I.)
8.6.7.1. Company Overview
8.6.7.2. Financial Performance
8.6.7.3. Product Benchmarking
8.6.7.4. Strategic Initiatives
8.6.8. ZOYA Nail Polish (Art of Beauty Inc.)
8.6.8.1. Company Overview
8.6.8.2. Financial Performance
8.6.8.3. Product Benchmarking
8.6.8.4. Strategic Initiatives
8.6.9. butter LONDON
8.6.9.1. Company Overview
8.6.9.2. Financial Performance
8.6.9.3. Product Benchmarking
8.6.9.4. Strategic Initiatives
8.6.10. Ella+Mila, Inc.
8.6.10.1. Company Overview
8.6.10.2. Financial Performance
8.6.10.3. Product Benchmarking
8.6.10.4. Strategic Initiatives

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