NFC Juice Market Size, Share & Trends Analysis Report By Type (Fruit Juice, Vegetable Juice, Fruits and Vegetable Blends), By Distribution Channel (B2B, B2C), By Packaging, By Region, And Segment Forecasts, 2024 - 2030

NFC Juice Market Size, Share & Trends Analysis Report By Type (Fruit Juice, Vegetable Juice, Fruits and Vegetable Blends), By Distribution Channel (B2B, B2C), By Packaging, By Region, And Segment Forecasts, 2024 - 2030

NFC Juice Market Growth & Trends

The global NFC juice market size is expected to reach USD 6.23 trillion by 2030, growing at a CAGR of 6.2% during the forecast period, according to a new report by Grand View Research, Inc. Not from concentrate (NFC) juices are becoming increasingly popular due to their direct use of fresh fruits or vegetables without concentrates or artificial additives, which preserves their authentic taste, aroma, and nutritional value. This appeals to health-conscious consumers who seek unprocessed and wholesome options. Clean labeling is a key marketing strategy, emphasizing transparency and purity, while sustainability practices such as eco-friendly packaging and sustainable sourcing align with consumer values.

Flavor innovation drives product diversity, with brands offering unique and exotic flavor combinations and positioning NFC juices as premium products. Companies like Döhler leverage their global supplier network and local processing facilities to offer a broad range of NFC juices, enhancing market access and product innovation. The market's growth is also supported by the convenience of online retail, which provides consumers with a wide variety of options. In addition, NFC juices are being used in culinary recipes and cocktails, expanding their applications beyond traditional consumption.

Moreover, the increasing trend toward natural foods is the principal driver of the global market. Factors such as obesity, diabetes, and heart disease shift consumer preferences away from carbonated drinks toward fruit and vegetable juices. Rising awareness of organic products' health and environmental benefits is expected to drive the demand for organic NFC fruit juices. Consumers increasingly opt for organically grown products as they become more concerned about synthetic pesticides and herbicides. In response, manufacturers will likely expand their organic NFC fruit juice offerings to meet this demand and boost their revenues.

NFC Juice Market Report Highlights

• NFC fruit juice accounted for a share of 63.80% in 2023. NFC juices are known for their superior taste and quality, resembling freshly squeezed juice. The minimal processing helps preserve the natural flavor and aroma of the fruit, making it more appealing to consumers who value authentic taste
• Cartons accounted for a market share of 38.80% in 2023. Cartons provide a protective barrier against light and air, which helps preserve the flavor, nutrients, and overall quality of NFC juice. This packaging choice is favored by consumers who want to ensure their juice maintains its fresh taste and nutritional value
• B2C is expected to grow at a CAGR of 6.6% from 2024 to 2030. B2C channels allow consumers to purchase smaller quantities of NFC juice, making it easier to try new products or manage household consumption. This flexibility is ideal for individuals and families who do not require large quantities of juice at once
• North America is expected to grow at a CAGR of 5.9% from 2024 to 2030. North America has a growing demand for products with simple, transparent ingredient lists. NFC juices, which typically contain no added sugars, preservatives, or artificial ingredients, fit the clean label trend and appeal to consumers seeking purity and transparency in their food and beverage choices

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