Muffins Market Size, Share & Trends Analysis Report By Type (Packaged, In-Store), By Taste (Sweet, Savoury), By Distribution Channel (Hypermarkets & Supermarkets, Sporting Goods Retailers), By Region, And Segment Forecasts, 2024 - 2030

Muffins Market Size, Share & Trends Analysis Report By Type (Packaged, In-Store), By Taste (Sweet, Savoury), By Distribution Channel (Hypermarkets & Supermarkets, Sporting Goods Retailers), By Region, And Segment Forecasts, 2024 - 2030

Muffins Market Growth & Trends

The global muffins market size is expected to reach USD 13.66 billion by 2030, growing at a CAGR of 4.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is currently experiencing significant growth and is expected to expand considerably in the coming years. This growth is primarily driven by consumer inclination toward new food products. Muffins, known as single-serve baked goods, are made from dough with or without eggs and various other ingredients. Increasing consumer demand for healthier food options, such as muffins made with whole grains and sugar substitutes, is a key factor propelling market growth. Additionally, the trend toward using minimally processed and natural ingredients in muffins is further driving market expansion.

The recent trend toward healthier bakery ingredients like whole grains and sugar substitutes has significantly boosted the market. Moreover, consumers' growing experimentation with food preferences has increased the popularity of savory muffins, prompting manufacturers worldwide to introduce new varieties with unconventional ingredients like parsley, cheese, and other fillings.

The expansion of in-store bakeries within supermarkets and the launch of new private-label products by retailers are major factors driving the market. Additionally, the strengthening of supply chains due to the opening of new malls and organized retail stores in developing economies has further accelerated global market growth for muffins.

Also, continuous innovation in muffin recipes, ingredients, and packaging techniques has played a crucial role in expanding the market. Manufacturers regularly introduce new flavors, healthier formulations, and convenient packaging solutions to attract and retain consumers in a competitive marketplace.

Muffins Market Report Highlights

• Based on type, packaged muffins accounted for a revenue share of 64.9% in 2023. Packaged muffins offer unmatched convenience. They are readily available in supermarkets, convenience stores, and coffee shops, making them easily accessible for consumers looking for a quick snack or breakfast option. The individual packaging ensures freshness and portability, allowing consumers to grab them on the go without the need for preparation or additional serving items
• Based on taste, sweet muffins accounted for a revenue share of 75.5% in 2023. Sweet muffins provide a satisfying indulgence due to their sweet flavor, making them a popular choice for those with a sweet tooth. Additionally, their individual portions and easy-to-carry packaging make them ideal for on-the-go consumption
• Sales through online stores is expected to grow at a significant CAGR of 5.8% from 2024 to 2030. Supermarkets and hypermarkets offer a one-stop shopping experience where consumers can find a wide range of muffin types, including sweet and savoury, all under one roof. This convenience factor saves time and effort for consumers who prefer to complete their shopping in one trip rather than visiting multiple stores
• North America is expected to grow at a significant CAGR from 2024 to 2030. With increasing awareness of health and wellness, consumers are looking for healthier snack alternatives. Muffin manufacturers in North America have responded by offering options that cater to these preferences, such as low-fat, gluten-free, or organic varieties

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