Moscato Wine Market Size, Share & Trends Analysis Report By Type (Moscato Bianco, Moscato Rosa, Moscato Giallo, Others), By Sales Channel, By Region, And Segment Forecasts, 2023 - 2030

Moscato Wine Market Size, Share & Trends Analysis Report By Type (Moscato Bianco, Moscato Rosa, Moscato Giallo, Others), By Sales Channel, By Region, And Segment Forecasts, 2023 - 2030

Moscato Wine Market Growth & Trends

The global moscato wine market size is expected to reach USD 4.0 billion by 2030, according to a new report by Grand View Research, Inc.The market is expected to grow at a CAGR of 11.3% from 2023 to 2030. The consumption of Moscato wine is growing owing to its use as a dessert wine. Moreover, changing consumer lifestyles and the increased demand for sweeter and lighter wine with a low alcohol percentage contributing to the market growth.

The COVID-19 pandemic had a negative impact on the Moscato wine market. According to the U.S. national wine association Wine America, in May 2020, the average winery lost 70% of tasting room sales and Direct-to-Consumer (DTC) sales via online channels increased by 66%. As the online sales came from a considerably smaller base, it couldn't compensate for the loss on-site. The halt in the tourism industry and imposed lockdowns negatively impacted wine sales at wineries and liquor stores.

The popularity of Moscato d'Asti is rising among ‘millennials’ as they are increasingly preferring wine over more conventional alcoholic beverages like beer. With the increased availability of educational materials and information about the wines they consume, many consumers are generally turning to wines, and Moscato d'Asti in particular as it compliments a wide range of foods better than most other alcoholic beverages.

Moscato Wine Market Report Highlights

• In terms of type, the moscato bianco segment accounted for the maximum revenue share of 36.9% in 2022. This can be attributed to its high consumer preference due to its ease of availability and affordability among the moscato wine varieties
• Online retail sales channel segment is expected to expand at the highest CAGR of 14.1 % from 2023-2030. The growth can be attributed to rising demand by millennials and Gen Z consumers. Millennials and Gen Z consumers accounted for 44% of new Wine.com customers in 2021, making them the fastest-growing group of new users for that year
• Asia Pacific is anticipated to expand at the highest CAGR of around 14.0% over the forecast period owing to the increasing disposable income and rapid urbanization
• In January 2023, U.S.-based Duplin Winery introduced the first-in-the-world Muscadine Moscato. The new moscato wine combines the honey-floral taste notes of moscato with the typical sweetness of muscadine to create a whole new, elegant white wine

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