Microgreens Market Size, Share & Trends Analysis Report By Produce (Basil, Broccoli, Radish), By Farming Type (Commercial Greenhouse, Indoor Vertical Farming), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Microgreens Market Growth & Trends

The global microgreens market size is expected to reach USD 6.12 billion by 2030, registering a CAGR of 11.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The market growth can be attributed to their exceptional nutritional value, boasting higher concentrations of vitamins, minerals, and phytochemicals compared to their fully-grown counterparts. Microgreens are small but nutrient-dense greens that have been found to contain up to 40 times more nutrients by weight compared to mature vegetables. Due to their high nutritional value, health-conscious consumers are increasingly interested in incorporating microgreens into their diets. In addition, their unique flavors and culinary versatility have captured the attention of chefs and food enthusiasts, while their sustainable cultivation methods and year-round production appeal to environmentally-conscious consumers.

As the awareness about the product’s health benefits continues to grow and as the culinary world continues to embrace its potential, the market is poised for even greater growth in the foreseeable future. The growth can also be attributed to their exceptional nutritional value and the profound impact microgreens have had on culinary innovation and gastronomy. These miniature greens boast an array of distinctive flavors and textures, enticing top restaurants and renowned chefs to incorporate them creatively into their menus. As this trend gains momentum, it contributes to the broader public awareness and adoption of microgreens, further fueling market growth. The market presents exciting opportunities for various stakeholders, farmers, and growers; cultivating microgreens offers a chance to diversify their produce and tap into the rising demand for these nutrient-dense greens.

Their short growth cycle and adaptability to indoor cultivation enable year-round production, providing a consistent and potentially profitable revenue stream. Moreover, urban farmers can capitalize on limited space by utilizing vertical farming techniques, catering to local markets, and restaurants seeking fresh, locally sourced microgreens. For entrepreneurs and small business owners, the market offers an entry point into the health-conscious and sustainable food industry, with the potential for value-added products like microgreen-based snacks or innovative culinary blends. As the culinary trend surrounding microgreens continues to flourish, restaurants and chefs have a unique opportunity to elevate their menus and attract discerning diners with visually appealing and flavorful microgreen-infused dishes. Furthermore, the growing awareness about the health benefits of microgreens opens avenues for health and wellness professionals to explore partnerships and collaborations in promoting these products as par

t of balanced diets or specialty nutrition plans.

The market's dynamic landscape presents a fertile ground for innovation, entrepreneurship, and collaboration across various sectors, promising a prosperous future for those willing to seize opportunities. The market is fragmented and has the presence of several key market players. Key players undertake strategies, such as partnerships and collaborations, to gain a competitive edge. For instance, Good Leaf Farms and Unfold, a seed and digital solutions company, announced a collaboration to commercialize top-notch lines of spinach and other leafy greens. This collaboration aims to utilize Unfold's cutting-edge technologies and Good Leaf Farms' extensive commercial vertical farming experience to deliver high-quality produce to consumers.

Microgreens Market Report Highlights

• The market is experiencing rapid growth due to their increased adoption on account of their higher concentrations of vitamins, minerals, and phytochemicals compared to their fully-grown counterparts
• The commercial greenhouse segment accounted for the largest share of 44.1% in 2022 and will continue to retain its dominance over the forecast period as commercial greenhouses offer an opportunity to extend the growing season and shorten the time-to-market for microgreens, ensuring a more steady and reliable supply throughout the year
• The online segment is projected to grow at the fastest CAGR of 12.3% over the forecast period. The broader variety of products available online allows consumers to experiment with new and unique greens that may not be commonly found in brick-and-mortar stores
• The radish produce segment held the largest market share of 26.8% in 2022. This can be attributed to their high adoption due to their visually appealing, boasting vibrant green leaves and contrasting red or purple stems
• The striking colors not only enhance the overall presentation of dishes but also add an element of visual interest, making them a favorite among chefs seeking to elevate the aesthetics of their culinary creations

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