The global microbiome skincare products market size is expected to reach USD 835.2 million by 2030, expanding at a CAGR of 11.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. This growth can be attributed to numerous factors, including the increasing prevalence of skin-related diseases, such as acne, which affects about 50 million people in the U.S. According to American Academy of Dermatology Association, acne is one of the leading factors in disrupting human skincare microbiome. With the rising awareness of the importance of maintaining healthy skin, microbiome skincare products have become an essential and effective tool in promoting skin health. Consequently, the growing prevalence of skin diseases is anticipated to boost the demand for these products in the coming years.
Microbiome skincare products are an effective tool in maintaining healthy skin and preventing the disruption of the skin microbiome. Companies such as TULA Life, Inc., have launched products that support the skin microbiome, such as their moisturizing, hydrating day & night cream infused with probiotic extracts. Additionally, BioGaia and Skinome joined forces in September 2022 to research and develop a product that supports the skin microbiome by incorporating live bacteria, naturally improving skin health. Such strategic initiatives and product launches are expected to drive market growth during the forecast period.
Moreover, the microbiome skincare products market is experiencing significant growth, driven by a shift towards minimalism and a preference for natural, chemical-free products. Despite a temporary decline in sales during the initial stages of the pandemic, the market has rebounded strongly, with a surge in interest in microbiome skincare products as evidenced by a 5,000% increase in Google searches related to "microbiome skincare" in 2021. Brands like L'Oréal, Allies of Skin, and Kinship have adopted microbiome-based skincare solutions, incorporating prebiotics, probiotics, and postbiotics to support skin health and immunity.
The industry's commitment to leveraging microbiome technology is evident in the development of personalized skincare solutions, such as L'Oréal's personalized skincare products harnessing microbial-based ingredients. These examples underscore the broader industry trend towards microbiome-focused skincare, where companies are optimizing and restoring the skin's microbiome, catering to consumers' preferences for effective, natural, and sustainable skincare solutions.
In 2023, the creams segment dominated the market with revenue share of 38.1% in 2023, owing to the growing introduction and acceptance of innovative microbiome-based skincare cream formulations.
The e-commerce segment is projected to grow rapidly with CAGR of 12.1% during the forecast period, due to the increasing preference for purchasing beauty products online. The convenience, accessibility, and variety of options offered by e-commerce platforms have contributed to their growing popularity, particularly in the post-pandemic era.
In 2023, North America led the market with share of 38.66% in 2023 owing to a surge in skin disease rates and a rising preference for microbiome skincare products, driving market expansion in the region.
Market players are implementing various strategic initiatives to enhance product reach and availability across different geographic regions.
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