Menstrual Health Apps Market Size, Share & Trends Analysis Report By Application (Period Cycle Tracking, Fertility & Ovulation Management), By Platform (Android, iOS), By Region, And Segment Forecasts, 2023 - 2030

Menstrual Health Apps Market Size, Share & Trends Analysis Report By Application (Period Cycle Tracking, Fertility & Ovulation Management), By Platform (Android, iOS), By Region, And Segment Forecasts, 2023 - 2030

Menstrual Health Apps Market Growth & Trends

The global menstrual health apps market size is expected to reach USD 5.1 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 19.9% from 2023 to 2030. The rising adoption of mHealth apps is the primary factor driving the market’s growth. In recent years, people have become more health conscious and actively taking responsibility for their fitness and wellness. Menstrual health applications help women track their menstrual cycle and predict periods and fertility windows. It can also be used to record menstrual symptoms. With the help of the data gathered, users can get insights about irregular periods and hormonal imbalances.

Thus, these apps are highly useful for women dealing with PCOS, endometriosis, and fibroids. Moreover, many couples delay parenthood, which, in turn, is resulting in a high number of downloads of period-tracking apps. Furthermore, new product launches and an increasing number of start-up businesses are favoring market growth. For instance, in August 2021, Always, a Procter & Gamble leading brand, and Thrive Global announced the launch of the Always You app. The mobile app is free and helps users track their cycle within 30 seconds. In March 2023, HERMONE, a Berlin-based femtech start-up, launched its period cycle tracking app, HERMONE app, after raising around USD 1.08 million in pre-seed funding.

The COVID-19 pandemic boosted the adoption of these apps. The pandemic restricted access to physicians and gynecologists due to the temporary closure of facilities. Hence, many women started using these apps during the pandemic. As a result of this, the number of downloads and daily active users worldwide increased drastically, positively impacting the market growth. North America dominated the global industry in 2022 primarily due to the demand for mHealth apps and high internet penetration rates. Asia Pacific is anticipated to witness a lucrative growth rate owing to the increasing number of smartphone users and rising efforts by governments and NGOs to improve women’s health by launching free mobile apps.

Menstrual Health Apps Market Report Highlights

• The period cycle tracking application segment dominated the market in 2022 owing to the increasing number of downloads and high adoption rate
• Growth of the fertility & ovulation management segment is attributed to the increasing awareness among women about reproductive health and the rising prevalence of infertility
• On the basis of platforms, the Android segment held the maximum market share in 2022 due to the high number of Android smartphone users
• The segment is also anticipated to expand further at the fastest growth rate during the forecast period

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