Low Sugar Fruit Snacks Market Size, Share & Trends Analysis Report By Product (Fruit Bars, Fruit Roll-ups), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Region, And Segment Forecasts, 2025 - 2030

Low Sugar Fruit Snacks Market Growth & Trends

The global low sugar fruit snacks market size is expected to reach USD 4.82 billion in 2030 and is projected to grow at a CAGR of 9.2% from 2025 to 2030. Growing demand for better-for-you foods among health-conscious consumers has been driving the market. Consumers have been opting for healthy treats between meals, which sometimes replace meals entirely.

The fruit bars product segment held the largest market share in 2020 and is expected to maintain its lead over the forecast period. Growing consumption of premium products that are healthy and contain less fat is driving the market. In addition, the number of consumers suffering from lactose intolerance is significantly increasing, which, in turn, drives the demand for lactose-free food.

The hypermarket and supermarket distribution channel segment held the largest market share in 2020 and is expected to maintain its lead over the forecast period. The high-profit margin from these products has been attracting retailers to incorporate them into their product lines. Moreover, it offers significant advantages to consumers, such as freedom of lower prices and high visibility of the international brands.

North America held the largest revenue share in 2020. The growing trend of healthy snacking is driving the demand for low sugar fruit snacks among the young consumers and children in the region. After the outbreak of COVID-19, the consumers are gradually shifting toward healthy snacks at home and the workplace. The market is fragmented with the presence of a large number of global and regional players.

Low Sugar Fruit Snacks Market Report Highlights

• The fruit bars segment accounted for the largest revenue share of 39.8% in 2024 in the low sugar fruit snacks industry.
• The supermarkets & hypermarkets segment accounted for the largest revenue share in 2024.
• The online retailers’ segment is expected to witness the fastest CAGR from 2025 to 2030.
• Products that are portable, require minimal to no preparation efforts and can be consumed on the go are in high demand among busy professionals, students, and working parents.
• The North America low sugar fruit snacks market accounted for the largest revenue share of 32.7% globally in 2024.

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