Live Commerce Market Size, Share & Trends Analysis Report By Product (Fashion & Apparel, Beauty & Personal Care), By Resolution (Social Media Platforms, Dedicated E-Commerce Platforms), And Segment Forecasts, 2024 - 2030

Live Commerce Market Size, Share & Trends Analysis Report By Product (Fashion & Apparel, Beauty & Personal Care), By Resolution (Social Media Platforms, Dedicated E-Commerce Platforms), And Segment Forecasts, 2024 - 2030

Live Commerce Market Size & Trends

The global live commerce market size was estimated at USD 11.58 billion in 2023 and is anticipated to grow at a CAGR of 32.0% from 2024 to 2030. The increasing penetration of smartphones and high-speed internet has enabled more consumers to access live-streaming platforms, particularly in emerging markets. Additionally, blending entertainment with shopping, often via influencers and real-time interactions, creates an engaging and personalized shopping experience that boosts consumer trust and purchase rates. Social media integration and advancements in AI and AR technologies further enhance user experience. The ongoing shift towards e-commerce due to convenience and a growing preference for online shopping, particularly among younger generations, also fuel market's expansion.

The rise of e-commerce has been pivotal for live commerce. As online shopping continues to gain traction, businesses are increasingly leveraging live streaming to engage customers in a more dynamic way. Retailers, particularly in the fashion and beauty sectors, utilize live commerce to showcase products through live demonstrations, creating an immersive shopping experience that traditional e-commerce lacks.

The rise of omnichannel retailing is also playing a crucial role. As consumers increasingly demand seamless shopping experiences across multiple platforms, retailers are integrating live commerce into their broader omnichannel strategies. This integration allows consumers to move effortlessly between online and offline channels, enhancing the convenience and appeal of live shopping. For instance, a consumer might discover a product during a live stream and then choose to purchase it either directly during the stream or later via an in-store visit, depending on their preference. Moreover, partnerships and collaborations are becoming more prevalent in the live commerce space. Brands are teaming up with platforms, influencers, and even other brands to co-host live events, thereby expanding their reach and appeal. These collaborations often lead to unique and exclusive content that attracts a larger audience and drives higher engagement.

The COVID-19 pandemic accelerated the shift towards online shopping, with many consumers becoming accustomed to the convenience of e-commerce. The restrictions on physical retail during the pandemic led to a surge in live commerce as an alternative shopping method, which is likely to continue as consumer habits evolve post-pandemic.

Global Live Commerce Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the live commerce market report based on product, resolution, and region.

• Product Technology Outlook (Revenue, USD Billion, 2018 - 2030)
• Fashion and Apparel
• Beauty and Personal Care
• Electronics
• Home and Living
• Food and Beverage
• Health and Wellness
• Automotive
• Luxury Goods
• Others (Books, toys, pet supplies, etc.)
• Resolution Technology Outlook (Revenue, USD Billion, 2018 - 2030)
• Social Media Platforms
• Dedicated E-Commerce Platforms
• Brand-Owned Platforms
• Third-Party Apps
• Live Commerce Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Asia Pacific
• China
• India
• Japan
• South Korea
• Australia
• Latin America
• Brazil
• Middle East & Africa
• U.A.E
• Kingdom of Saudi Arabia
• South Africa

Please note The report will be delivered in 4-8 business days upon order notification.