Liquid Makeup Market Size, Share & Trends Analysis Report, By Product, By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2030
Liquid Makeup Market Growth & Trends
The global liquid makeup market is expected to reach USD 12,429.0 million by 2030, registering a CAGR of 5.4% during the forecast period, according to a new report by Grand View Research, Inc. The demand for organic products is rapidly expanding which is propelling the global market for liquid makeup. Chemical-free and organic products are becoming more popular among consumers, particularly in Europe and North America.
Liquid makeup is in high demand due to the wide variety of product availability, which further encourages manufacturers to focus on expanding their product line. Moreover, sustainability has become an essential trend in this era as consumers have become more concerned about health, wellness, and environmental issues such as the depletion of natural resources and environmental degradation.
The COVID-19 outbreak negatively affected the liquid makeup industry. Europe has the world's largest cosmetic raw materials market and is a major supplier of essential raw materials and ingredients used in the production of various forms of liquid cosmetics. The sales of liquid makeup in the initial months of 2020 were hindered as a result of the widespread closures and lockdown. Due to the social isolation, stay-at-home restrictions, and disruptions in the supply chain, the pandemic impacted cosmetics manufacturers and sales around the globe, via both online and offline channels.
In addition, there has been a considerable shift in the platforms through which people shop cosmetic or liquid makeup. The lockdown has severely impacted this aspect of the beauty industry as most of the brick-and-mortar stores were shut down for weeks. However, there has been a significant rise in sales through e-commerce channels in 2020.
Several consumers adopted e-commerce channels to purchase makeup products. For instance, websites like Nykaa and Myntra have revolutionized online shopping with their incredible offers and superior customer services. Thus, the pandemic has fueled the sales of the products through online channels and the trend is expected to boost online sales in the upcoming years.
Liquid Makeup Market Report Highlights
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