Liquid Makeup Market Size, Share & Trends Analysis Report, By Product, By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2030

Liquid Makeup Market Size, Share & Trends Analysis Report, By Product, By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2030

Liquid Makeup Market Growth & Trends

The global liquid makeup market is expected to reach USD 12,429.0 million by 2030, registering a CAGR of 5.4% during the forecast period, according to a new report by Grand View Research, Inc. The demand for organic products is rapidly expanding which is propelling the global market for liquid makeup. Chemical-free and organic products are becoming more popular among consumers, particularly in Europe and North America.

Liquid makeup is in high demand due to the wide variety of product availability, which further encourages manufacturers to focus on expanding their product line. Moreover, sustainability has become an essential trend in this era as consumers have become more concerned about health, wellness, and environmental issues such as the depletion of natural resources and environmental degradation.

The COVID-19 outbreak negatively affected the liquid makeup industry. Europe has the world's largest cosmetic raw materials market and is a major supplier of essential raw materials and ingredients used in the production of various forms of liquid cosmetics. The sales of liquid makeup in the initial months of 2020 were hindered as a result of the widespread closures and lockdown. Due to the social isolation, stay-at-home restrictions, and disruptions in the supply chain, the pandemic impacted cosmetics manufacturers and sales around the globe, via both online and offline channels.

In addition, there has been a considerable shift in the platforms through which people shop cosmetic or liquid makeup. The lockdown has severely impacted this aspect of the beauty industry as most of the brick-and-mortar stores were shut down for weeks. However, there has been a significant rise in sales through e-commerce channels in 2020.

Several consumers adopted e-commerce channels to purchase makeup products. For instance, websites like Nykaa and Myntra have revolutionized online shopping with their incredible offers and superior customer services. Thus, the pandemic has fueled the sales of the products through online channels and the trend is expected to boost online sales in the upcoming years.

Liquid Makeup Market Report Highlights

  • Based on the product, foundation, eye products, and lip products have been the three most popular liquid makeup. Liquid eye makeup constitutes products such as eye shadows, eyeliners, and mascara, among others
  • The foundation segment accounted for 24.1% of the global revenue share in 2021 and the eye product segment is expected to expand at a CAGR of 5.6% during the forecast period in terms of revenue. The growing influence of beauty bloggers and influencers among millennials is also increasing the demand for liquid eye makeup products
  • The online segment dominated the market and accounted for 56.2% of the global revenue share in 2021. Consumer buying habits have been significantly altered by the online distribution channel, which offers benefits such as doorstep service, simple payment options, substantial savings, and the availability of a large choice of items on a single platform
  • The offline segment is expected to expand at a CAGR of 5.3% during the forecast period in terms of revenue
  • Asia-Pacific dominated the liquid makeup market and accounted for a 30.1% share of the global revenue in 2021. Asia Pacific consumes the most liquid makeup products, followed by the U.S and Germany. However, global consumption of liquid makeup is increasing, particularly in regions with a growing middle class
  • New product launches and innovations are some of the key strategies adopted by the players to strengthen their position in the market and gain a higher market share. In September 2020, Maybelline New York launched Falsies Lash Lift Mascara replacing lash treatments. Falsies Lash Lift Mascara is an innovative lifting mascara that quickly adds impressive length and volume to the lashes. The fiber-infused solution and revolutionary double-curved lifting brush capture lash at the root to lift, thicken, and lengthen without clumps or smears
Please note The report will be delivered in 2-3 business days upon order notification.


Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 GVR’S Internal Database
1.3.3 Secondary Sources and Third-Party Perspectives
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation & Data Visualization
1.6 Data Validation and Publishing
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Product Outlook
2.3 Distribution Channel Outlook
2.4 Regional Outlook
Chapter 3 Market Variables, Trends, & Scope
3.1 Market Introduction
3.2 Penetration & Growth Prospect Mapping
3.3 Value Chain Analysis
3.3.1 Sales/Retail Chain Analysis
3.3.2 Profit Margin Analysis
3.4 Market Dynamics
3.4.1 Driver Impact Analysis
3.4.1.1 Increasing awareness toward personal grooming
3.4.1.2 Rise in natural organic and vegan products
3.4.2 Restraint Impact Analysis
3.4.2.1 Excessive use and misuse can cause skin damage
3.4.3 Industry Challenges
3.4.4 Industry Opportunities
3.5 Business Environment Analysis
3.5.1 Liquid Makeup Industry Analysis - Porter’s Five Forces
3.6 Roadmap of Liquid Makeup Market
3.7 Market Entry Strategies
3.8 Impact of COVID-19 on Liquid Makeup Market
Chapter 4 Consumer Behavior Analysis
4.1 Demographic Analysis
4.2 Consumer Trends & Preferences
4.3 Factors Affecting Buying Decision
4.4 Consumer Product Adoption
4.5 Observations & Recommendations
Chapter 5 Liquid Makeup Market: Product Estimates & Trend Analysis
5.1 Product Movement Analysis & Market Share, 2021 & 2030
5.2 Foundation
5.2.1 Foundation Market Estimates and Forecast, 2017 - 2030 (USD Million)
5.3 Eye Products
5.3.1 Eye Products Market Estimates and Forecast, 2017 - 2030 (USD Million)
5.4 Concealer
5.4.1 Concealer Market Estimates and Forecast, 2017 - 2030 (USD Million)
5.5 Lip Products
5.5.1 Lip Products Market Estimates and Forecast, 2017 - 2030 (USD Million)
5.6 Others
5.6.1 Others Market Estimates and Forecast, 2017 - 2030 (USD Million)
Chapter 6 Liquid Makeup Market: Distribution Channel Estimates & Trend Analysis
6.1 Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2 Online
6.2.1 Online Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.3 Offline
6.3.1 Offline Market Estimates and Forecast, 2017 - 2030 (USD Million)
Chapter 7 Liquid Makeup Market: Regional Estimates & Trend Analysis
7.1 Regional Movement Analysis & Market Share, 2021 & 2030
7.2 North America
7.2.1 North America Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2 North America Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.2.3 North America Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.2.4 U.S.
7.2.4.1 U.S. Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2 U.S. Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.2.4.3 U.S. Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.2.5 Canada
7.2.5.1 Canada Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.2.5.2 Canada Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.2.5.3 Canada Liquid Makeup market estimates and forecast, By Formdistribution channel, 2017 - 2030 (USD Million)
7.3 Europe
7.3.1 Europe Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2 Europe Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.3.3 Europe Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.3.4 France
7.3.4.1 France Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4.2 France Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.3.4.3 France Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.3.5 Germany
7.3.5.1 Germany Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2 Germany Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.3.5.3 Germany Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.4 Asia Pacific
7.4.1 Asia Pacific Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2 Asia Pacific Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.4.3 Asia Pacific Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.4.4 China
7.4.4.1 China Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2 China Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.4.4.3 China Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.4.5 India
7.4.5.1 India Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2 India Liquid Makeup market estimates and forecast, By Product, 2017-2030 (USD Million
7.4.5.3 India Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.5 Central & South America
7.5.1 Central & South America Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2 Central & South America Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.5.3 Central & South America Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.5.4 Brazil
7.5.4.1 Brazil Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2 Brazil Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.5.4.3 Brazil Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
7.6 Middle East & Africa
7.6.1 Middle East & Africa Liquid Makeup market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2 Middle East & Africa Liquid Makeup market estimates and forecast, By Product, 2017 - 2030 (USD Million)
7.6.3 Middle East & Africa Liquid Makeup market estimates and forecast, By Distribution Channel, 2017 - 2030 (USD Million)
Chapter 8 Liquid Makeup Market: Competitive and Vendor Analysis
8.1 Key Global Players, Recent Developments, and their Impact on the Industry
8.2 Key Company Categorization
8.2.1 List of Manufacturers
8.3 Vendor Landscape
8.3.1 Key Company Market Position Analysis, 2021
Chapter 9 Company Profiles
9.1 Shiseido Co., Ltd.
9.1.1 Company Overview
9.1.2 Financial Performance
9.1.3 Product Benchmarking
9.1.4 Strategic Initiatives
9.2 FENTY BEAUTY
9.2.1 Company Overview
9.2.2 Product Benchmarking
9.2.3 Strategic Initiatives
9.3 Benefit Cosmetics, LLC.
9.3.1 Company Overview
9.3.2 Product Benchmarking
9.3.3 Strategic Initiatives
9.4 Estée Lauder Inc
9.4.1 Company Overview
9.4.2 Financial Performance
9.4.3 Product Benchmarking
9.4.4 Strategic Initiatives
9.5 Dior
9.5.1 Company Overview
9.5.2 Product Benchmarking
9.5.3 Strategic Initiatives
9.6 L’Oreal Paris
9.6.1 Company Overview
9.6.2 Financial Performance
9.6.3 Product Benchmarking
9.6.4 Strategic Initiatives
9.7 The Avon Company
9.7.1 Company Overview
9.7.2 Product Benchmarking
9.7.3 Strategic Initiatives
9.8 KIKO USA, Inc. (KIKO MILANO)
9.8.1 Company Overview
9.8.2. Product Benchmarking
9.9 HUDA BEAUTY
9.9.1 Company Overview
9.9.2 Product Benchmarking
9.9.3 Strategic Initiatives
Chapter 10 KOL Commentary

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