Laundry Sanitizer Market Size, Share & Trends Analysis Report By Type (Scented, Plain), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), And Segment Forecasts, 2023 - 2030

Laundry Sanitizer Market Size, Share & Trends Analysis Report By Type (Scented, Plain), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), And Segment Forecasts, 2023 - 2030

Laundry Sanitizer Market Growth & Trends

The global laundry sanitizer market size is anticipated to reach USD 47.15 million by 2030, registering a CAGR of 2.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. Consumers are drawn to laundry sanitizers that offer multi-functional benefits, such as stain removal, odor elimination, and fabric softening. In addition, with improving living standards across the globe, individuals and working professionals have become increasingly conscious of their appearance and hygiene and are willing to spend more on the same, contributing to the rising demand for laundry sanitizers. Customers with compromised immune systems, allergies, or respiratory conditions often purchase laundry sanitizers to ensure their clothes and linens are free of harmful microbes.

Athletes are another important consumer segment for laundry sanitizers. High-performance active wear effectively wicks away moisture to keep the body dry during workouts. However, this moisture-wicking property can lead to the retention of unpleasant odors over time. Properly washing activewear is essential to preserve its quality. Natural odors can become deeply ingrained in polyester fibers, making it necessary to eliminate bacteria from activewear after each use. Laundry sanitizers can effectively eliminate sweat, odor, and bacteria from workout attire, ensuring that it remains fresh and hygienic. Plain laundry sanitizers are estimated to witness the highest growth rate over the forecast period. Plain laundry sanitizers specifically address the needs of individuals with allergies, sensitivities, or skin conditions, which can be triggered by the scents and chemicals used in laundry products.

Plain laundry sanitizers reduce the potential for skin irritation or allergic responses as they are made with hypoallergenic, unscented, non-dying, and non-bleaching ingredients. This is expected to propel segment growth over the forecast period. Furthermore, in South Africa, scented laundry products are favored due to their dual impact of cleanliness and fragrance. Manufacturers are introducing detergents that encompass both sanitizing attributes and pleasing scents tailored to the preferences of local customers. In February 2021, Aspira Nigeria Ltd., a manufacturer of home products, announced the launch of Viva Plus, a scented laundry sanitizer detergent powder. The product was developed using multi-enzyme and eco-friendly technologies and contains zero percent bleach. It is gentle on fabrics and works even in cold water. The product is available in four different variants, namely - 85gm, 180gm, 380gm and 900gm.

Laundry Sanitizer Market Report Highlights

• Technology is constantly evolving, creating numerous opportunities for laundry service providers in general
• One of the most significant trends and technological advancements in this market has been the introduction of online laundry services, and as the number of service providers grows, the demand for laundry sanitizers is likely to increase
• The plain laundry sanitizer segment is expected to register the fastest CAGR over the forecast period. The demand for plain laundry sanitizers is high as they are effective in eliminating microbes and neutralizing odors, and ensure that clothing remains fresh & clean
• Asia Pacific is expected to register the fastest growth rate over the forecast period. The increasing health consciousness and awareness about personal hygiene, coupled with rising concerns about communicable diseases, has led to the high demand for laundry sanitizers in the Asia Pacific region

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