Laundry Care Market Size, Share & Trends Analysis Report By Type (Laundry Sanitizer, Laundry Detergent, Fabric Softeners & Conditioners), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts

Laundry Care Market Size, Share & Trends Analysis Report By Type (Laundry Sanitizer, Laundry Detergent, Fabric Softeners & Conditioners), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2030

Laundry Care Market Growth & Trends

The global laundry care market size is expected to reach USD 144.30 billion by 2030, registering a CAGR of 4.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising population in developing economies like Brazil, India, and China coupled with a rising inclination toward personal hygiene are some of the prominent factors propelling the demand for laundry care products across the globe.

The market has remarkable potential growth in the coming years due to an increase in awareness regarding the benefits of laundry care products among consumers. Additionally, major market players are introducing innovative laundry care products infused with various fragrances and natural ingredients to improvise the effectiveness of the product and intensify their customer base. For instance, in April 2018, Henkel AG & Co. KGaA launched a new laundry care product manufacturing line in Poland to manufacture liquid detergent for Henkel's Persil and other brands. Such initiatives by key market players are expected to attract new consumers and open up new revenue streams for them. All these factors are expected to drive the growth of this market during the forecast period.

Rise The rise in disposable income of middle-class consumers and improving economies in several countries ensures ensure an improved lifestyle. Owing to an upsurge in disposable income, the customers are inclining toward advanced laundry care products to uphold their life and the quality of their branded products. Also rising awareness regarding harmful side effects of chemical-based laundry care products has fortified consumers to opt for sustainable and eco-friendly laundry care products. Major key players have also introduced eco-friendly laundry care products by maintaining the cleaning aspect which in turn will drive industry demand.

The laundry detergents product type segment contributed a share of around 65% in the global laundry care market revenue in 2021 due to its increasing demand. Laundry detergents are mostly used to remove stains and dirt from clothes. The effective and quick results of cleanings by detergent have made it popular among consumers. Additionally, key players are emphasizing using chemical-free components while manufacturing laundry detergents. Thus, all these factors are likely to propel the growth of this segment over the forecast period.

The rise in the adoption of chemical-free and plant-based laundry detergent products is expected to be a prominent trend in the global market. Key competitors are responding to this trend by releasing high-performance, plant-based laundry care solutions that prioritize consumer wellness while maintaining excellent cleaning quality. For instance, in August 2020, Reckitt Benckiser Group Plc. launched Botanical Origin, a plant-based cleaning brand with effective and inexpensive products. The brand will be offered only on Amazon and will feature laundry necessities such as laundry detergent and fabric softener.

Asia Pacific holds the majority by capturing over 40% of the industry share owing to the majority of laundry care products utilization being done in this region. Additionally increasing population and rising disposable income are driving the growth of this market. China is projected to be a significant contributing country in Asia Pacific due to the presence of a large population seeking rapid dry-cleaning and laundry care goods to preserve personal hygiene.

Laundry Care Market Report Highlights

• Laundry detergent accounted for a market share of around 82% in 2024. Laundry detergent continues to dominate the laundry care market, fueled by consistent consumer demand for effective and convenient cleaning solutions that cater to a wide range of fabrics and stains.
• Residential application accounted for a share of around 58% in 2024. Consumers increasingly seek products that offer superior cleaning power, stain removal, and fabric care, while also addressing specific needs like sensitive skin or allergy-friendly formulations.
• Offline sales accounted for a market share of around 76% in 2024. Major offline stores such as Walmart, Target, Costco, and Kroger are key players, offering a wide selection of laundry care brands and products, from budget-friendly options to premium offerings.

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