Latex Pillow Market Size, Share & Trends Analysis Report By Type (Blended Mix, Natural Latex, Synthetic Latex), By Application (Residential, Commercial), By Region (North America, Europe, APAC), And Segment Forecasts, 2024 - 2030

Latex Pillow Market Size, Share & Trends Analysis Report By Type (Blended Mix, Natural Latex, Synthetic Latex), By Application (Residential, Commercial), By Region (North America, Europe, APAC), And Segment Forecasts, 2024 - 2030

Latex Pillow Market Growth & Trends

The global latex pillow market size is anticipated to reach USD 720.8 million by 2030, registering a CAGR of 7.15% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising cases of cervical spondylosis owing to sedentary lifestyle have increased the demand the product. In addition, demand for high-end lifestyle products is driving growth of this market. Increasing cases of neck pain, joint pain, backache issues, and spinal misalignment are boosting the demand for high-quality pillows, which, in turn, is expected to drive the market over the coming years.

According to the study published in 2017 by the National Center for Biotechnology Information, 20.3% of the global population suffered from neck pain. Latex pillows help in pain relief and are also recommended by osteopaths, therapists, and chiropractors for people suffering from back problems as these pillows promote proper alignment of the spine on account of natural elasticity of the material. In addition, these pillows also help reduce allergies and accumulation of microbes and dust mites. The blended mix type segment led the global market in 2018.

The combination of natural latex with a mixture of synthetic, rayon, cotton, and memory foam increases the product durability and cuts short on chemical production of bedding products. Moreover, products made from a combination of different materials helps cut down on the cost incurred in producing 100% natural latex pillows. Companies in the market are investing more in R&D to develop innovative products. For instance, Essence of Bamboo produces latex pillow with shredded latex and a blend of poly fil.

This combination helps retain bounce and softness for a longer time and also improves the airflow of the pillow. North America was the dominant regional market in 2018. Increasing construction activities across the region drives the demand for home furnishing and bedding products, which is expected to fuel the market growth. In addition, strong presence of key manufacturers, such as United Pillow Manufacturing, Inc. and Sleep Artisan, contributes to the region’s growth further.

Latex Pillow Market Report Highlights

• The blended mix segment dominated the market and accounted for the largest revenue share of 45.4% in 2023. Blended mix pillows are often made from natural latex and other components such as memory foam or synthetic latex.
• The residential segment dominated the market with a revenue share of 55.0% in 2023. The use of latex pillows for households focuses on comfort. They are available in different sizes, and their firmness varies to suit the needs of the users in a given household.
• North America latex pillow market dominated the market with a revenue share of 40.4% in 2023. It is attributable to increasing awareness of healthy sleep among people.
• The Asia Pacific latex pillow market is anticipated to witness the fastest CAGR during the forecast period. This growth is owing to the increasing investments in the hospitality sector.

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