Lactation Support Supplements Market Size, Share & Trends Analysis Report By Ingredient Type (Fenugreek, Moringa, Milk Thistle, Fennel, Oatmeal), By Formulation, By Sales Channel, By Region, And Segment Forecasts, 2023 - 2030

Lactation Support Supplements Market Size, Share & Trends Analysis Report By Ingredient Type (Fenugreek, Moringa, Milk Thistle, Fennel, Oatmeal), By Formulation, By Sales Channel, By Region, And Segment Forecasts, 2023 - 2030

Lactation Support Supplements Market Growth & Trends

The global lactation support supplements market size is expected to reach USD 949.7 million by 2030, expanding at 6.6% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. The growth can be attributed to the increasing infant mortality rates due to rising cases of undernutrition owing to insufficient milk supply in the early days of childbirth. Insufficient breastfeeding is one of the major reasons for the higher infant mortality rate globally. According to UNICEF data, the neonatal mortality rate in 2021 was around 18 deaths per 1,000 live births globally.

The prevalence of human milk insufficiency is growing globally, which has increased the adoption of lactation supplements and formulas to promote human milk production. According to the article published in the Lancet Journal in February 2023, around 50% of the mothers who self-report insufficient milk have adopted commercial milk formulas in the first few months and are prematurely stopping breastfeeding. This is expected to boost the demand in the market over the forecast period.

The COVID-19 pandemic negatively impacted the industry's growth in the early phase owing to the mental and physical challenges due to the restrictions led by the pandemic. Moreover, the disruptions in the supply chain decreased the demand for these products in the initial phase. The breastfeeding rates significantly decreased during the pandemic owing to the isolation norms for COVID-19 patients. According to the article published in Mary Ann Liebert, Inc. in January 2022, in Los Angeles County, U.S., infants born in March 2020 reported decreased breastfeeding at one month, around 76.96%, compared to infants born before March 2020, which is around 79.66%.

The companies in the lactation support supplements industry are adopting several strategies, including launching innovative products with different ingredients, to gain a competitive advantage. For instance, in January 2022, Motfi Medical expanded its lactation support supplements product line with the launch of gluten- and fenugreek-free breastfeeding supplements. The two products are Enhanced Milk Nutrition Support and Milk Boosting Support, which aids breast milk production and enhances milk flow.

Lactation Support Supplements Market Report Highlights

• Based on ingredient type, the fenugreek segment dominated the market owing to its easy availability and use as a secondary ingredient in most of the formulations. It is used in maximum formulations with primary ingredients being shatavari, moringa, and other ingredients
• Based on formulation, the capsules/tablets segment dominated the market in 2022.This can be attributed to the easy administration and benefits associated with the formulation, such as it masks the taste and smell of the ingredients and increases the acceptance by the consumers
• Based on sales channels, the online sales channel segment held the largest market share in 2022 owing to the growing availability of these products at these channels and the preference of customers to buy these products through e-commerce and e-pharmacies
• Asia Pacific held the largest revenue share in 2022, owing to the traditional use of these ingredients in this region for the enhancement of human milk supply during the lactation period and the presence of many companies offering such products
• The market is moderately fragmented and major players are constantly adopting several marketing strategies to increase the reach of their products to customers. For instance, in June 2021, Oat Mama, a Tucson-based mom-run company, launched a cookbook for meal recipes for lactation snacks in breastfeeding women

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