Keratin Hair Care Products Market Size, Share & Trends Analysis Report By Product (Shampoo, Conditioner, Hair Mask, Serum & Oil, Treatments), By End-use (Individuals, Professionals), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Keratin Hair Care Products Market Size, Share & Trends Analysis Report By Product (Shampoo, Conditioner, Hair Mask, Serum & Oil, Treatments), By End-use (Individuals, Professionals), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Keratin Hair Care Products Market Growth & Trends

The global keratin hair care products market size is anticipated to reach USD 8,100 million by 2030 and is projected to grow at a CAGR of 7.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the increasing adoption of keratin-based treatments across various consumer segments and growing awareness about hair health. Advances in formulation technology, such as the development of sulfate-free and hypoallergenic products, are making keratin treatments more accessible and appealing to a broader audience. In addition, rising disposable incomes and a growing emphasis on self-care and personal grooming are fueling consumer demand for high-quality, salon-grade products at home.

The market is also experiencing growth driven by increasing consumer awareness and demand for effective hair damage repair solutions. Environmental stressors like pollution and UV radiation are prompting consumers to seek products that restore and protect their hair, making keratin-based treatments popular for their strengthening, frizz-reducing, and shine-enhancing benefits. Innovations in protein-based shampoos, such as Keratin Complex’s Smoothing Shampoo and Schwarzkopf’s Bond Enforcing System, highlight this trend, addressing issues like dryness and damage by replenishing essential proteins and improving hair health.

Companies are advancing in the keratin hair care market with their innovative product lineup and new range emphasizing user-friendly, eco-conscious solutions tailored to evolving consumer demands. Vitamins Hair Cosmetics' 2024 product lineup, featuring innovative keratin-infused solutions such as a hair straightening kit, a larger keratin hair mask, and a convenient keratin spray serum, reflects the brand's commitment to meeting evolving consumer needs with natural and effective products.

The integration of advanced ingredients like hyaluronic acid alongside keratin is a growing trend in the global market. This trend reflects an increased consumer demand for multifunctional hair treatments that not only smooth and strengthen but also hydrate and nourish. Such innovations cater to a broader range of hair concerns and highlights a shift towards combining keratin with other beneficial compounds for enhanced hair health and manageability.

Keratin Hair Care Products Market Report Highlights

• The shampoo segment led the market with the largest revenue share of 38.04% in 2023, fueled by consumer demand for products that enhance hair strength and smoothness. Growth has been bolstered by innovations like sulfate-free formulations and advanced keratin infusion technologies
• Based on end use, the professionals segment is projected to grow at the fastest CAGR of 7.9% from 2024 to 2030. This rise is driven by the increasing use of advanced keratin treatments in salons for superior strength, shine, and frizz control. Innovations like customizable treatments and tailored formulations further boost their appeal, alongside the growing client preference for long-lasting keratin benefits
• Based on distribution channel, the hypermarkets and supermarkets segment led the market with the largest revenue share of 34.10% in 2023, highlighting the strong consumer preference for these retail channels. Hypermarkets and supermarkets provide convenient access to a broad range of keratin products, allowing shoppers to easily purchase their favorite brands in one place
• North America dominated the market with the largest revenue share of 26.10% in 2023, fueled by strong demand for premium and innovative treatments in the U.S. and Canada. This high market share is driven by the region's focus on salon services and the widespread use of professional-grade hair care products
• In April 2022, L’ANZA launched Keratin Healing Oil Lustrous Shine Spray that enhances hair with a high-gloss, luxurious sheen using a fine mist and botanical blend. It provides instant shine, tames frizz, and offers UV, heat, and environmental protection. Key ingredients include meadowfoam flower seed oil for frizz control, Phyto IV Complex for softness, and citrus extracts for added protection

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