Jellies & Gummies Market Size, Share & Trends Analysis Report By Flavor (Cherry, Berries), By Distribution Channel (Store Based, Non-store Based), By Region, And Segment Forecasts, 2019 - 2025
The global jellies & gummies market size is expected to reach USD 17.7 billion by 2025, according to a new report by Grand
View Research, Inc., expanding at a CAGR of 3.5% over the forecast period. The market growth is attributed to growing vegan
population, booming candy industry, rising awareness regarding the side effects of chocolate consumption, and increasing
consumer spending. Jellies and gummies have been gaining an increasing traction among the consumers on account of their
frequent purchases and growing consumption of candies over chocolate.
Factors impacting the purchase decisions of consumers include unique flavors, textures, candies design, shape, packaging, and
sugar content. Snacking, personal rewards, on-the-go, occasions, and holidays are the major consumption reasons of the
jellies and gummies. Widening consumer base, growing trend of gifting candy items, and product innovations to fulfill
changing consumer tastes and dietary habits are further driving the demand for jellies and gummies.
The most common types of jellies and gummies have a high percentage of sugar, water, glucose syrup, and gelatin. High sugar
content poses biggest challenges, which raises health concerns among health conscious consumers and consumers with diabetic
conditions. Growing prevalence of lifestyle diseases, such as diabetes and obesity, is driving consumers to shift to
healthier eating habits, which may act as a restrain to the market growth as it restricts consumption of jellies and gummies.
By flavor, the market is segmented as grapefruit, cherry, peach, berries, apple, and others. Berries accounted for the
largest share of 27.3% in 2018. Consumption of berries has increased owing to growing health consciousness among consumers
and high antioxidant levels in the product. Flavor of the candies is driving consumers’ preferences for jellies and gummies.
Jellies and gummies are prepared from exotic fruits, vegetables, liquor, and other sources, which is attracting a large
number of consumers. Moreover, high amount of vitamins, proteins, and fiber makes it a good source of energy, which increases
the product consumption among consumers. This, in turn, is increasing the demand for jellies and gummies in the food
industry.
Cherry is expected to exhibit the fastest CAGR of 3.8% over the forecast period. This growth is attributed to increasing
product modifications in terms of designs, styles, and look. Cherry is expected to witness significant growth in the forecast
period owing to intensity of the flavor. Cherry is mixed with other fruits in order to enhance the flavor intensity.
Considering the increasing number of vegan consumers in the world, leading manufacturers in the market are replacing animal
collagen with fruit-based proteins and gelling agents in jellies and gummies. Due to increasing demand for vegetarian jellies
and gummies, use of fruit based ingredients is likely to witness an upsurge in the upcoming years.
By distribution channel, the market is segmented into store based and non-store based. Store based distribution channel
accounted for the largest share of more than 85.0% in 2018. Developed countries have high density of grocery stores, where
the products are easily available as a part of the marketing strategy. Increasing shelf space for jellies and gummies owing
to the preservatives and gelling agents, increased life span of the product, and no storage restriction are the major factors
driving the brick and mortar stores. Increasing number of organized retailing outlets like hypermarkets, supermarkets,
convenience food product-based retailing outlets, and food specialist stores is expected to boost the segment growth.
Some of the key players operating in the global market are Haribo; Cloetta; Ferrara Candy; Nestlé; and Mondelez
International, Inc. The market players are offering bite-size pieces of low-fat candies to improve sales among health
conscious consumers across the globe. Increasing focus of consumers on health not only fostered a paradigm shift in the
ingredients, but also in the packaging size. Key players have started adopting new packaging strategies with packs such as
calorie packs or flexible packs. The small size of candies, along with reduced calories, is gaining traction among consumers.
Further key findings from the report suggest:
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