Japan Cross-border Import E-commerce Market Size, Share & Trends Analysis Report By Platform (B2B, B2C, C2C), By Merchant Size, By Application, By Import Country, And Segment Forecasts, 2023 - 2030

Japan Cross-border Import E-commerce Market Size, Share & Trends Analysis Report By Platform (B2B, B2C, C2C), By Merchant Size, By Application, By Import Country, And Segment Forecasts, 2023 - 2030

Japan Cross-border Import E-commerce Market Growth & Trends

The Japan cross-border import e-commerce market size is anticipated to reach USD 8.94 billion by 2030, expanding at a CAGR of 7.5% during the forecast period, according to a new study by Grand View Research Inc. Japanese consumers have grown increasingly and are inclined to purchase goods from abroad, including products that are not widely available in Japan. This is due to the growing popularity of global brands, as well as the desire for unique and diverse products. Cross-border import e-commerce has improved in efficiency and reliability because of developments in transportation technology. Japanese consumers can now quickly and affordably obtain their orders, which has facilitated the expansion of international e-commerce.

As part of broader initiatives to promote economic development, the Japanese government has been promoting international e-commerce. This includes programs such as the creation of special economic zones and the adoption of laws to reduce customs procedures for shipments made for e-commerce. The growth of cross-border e-commerce in Japan has also attracted the attention of global e-commerce platforms. Firms such as Amazon.com, Inc.; Alibaba's AliExpress; and Rakuten have introduced specialized cross-border e-commerce services in Japan, offering Japanese customers access to a variety of goods from abroad.

The growth of the Japan cross-border import e-commerce industry is hampered by the high import tariffs on some products, making them expensive for consumers. Moreover, Japan has several cultural norms that can be difficult for international businesses to adopt. To develop marketing techniques that can attract Japanese consumers, it is essential to understand the local customs.

Furthermore, to grow their international cross-border import e-commerce business, Japanese companies have collaborated with foreign e-commerce companies. As technology is proliferating big data analytics, machine learning, and artificial intelligence are being widely used by Japanese businesses to enhance their marketing and sales strategies. For instance, chatbots powered by AI are utilized to deliver individualized customer support by enhancing the user experience. The pandemic has led to a surge in demand for online shopping as consumers have been avoiding physical stores. This has resulted in a surge in cross-border e-commerce sales in Japan.

The cross-border import e-commerce market in Japan is expected to witness growth over the forecasted period due to the rising demand, supportive government policies, and investments in logistics and payment options. More opportunities are anticipated to emerge for foreign businesses seeking to grow their business in Japan as the market continues to expand.

Japan Cross-border Import E-commerce Market Report Highlights

• In 2022, the B2C segment led the market, accounting for a revenue share of 51.7%.In recent years, the increasing demand from Japanese consumers for a wider variety of goods and the convenience of online purchasing are projected to fuel the growth of the B2C Japan cross-border import e-commerce industry in the upcoming years
• Based on merchant size, the SMEs segment dominated with a share of 57.0% in 2022. E-commerce across international borders in Japan is proliferating at a higher rate providing more opportunities for SMEs to expand their operations abroad. The Japanese government has been actively supporting cross-border import e-commerce by offering tax incentives and providing support for SMEs looking to expand their business in the country
• Since the coronavirus outbreak, the key players operating in the market have been focused on introducing services that can improve service quality. In October 2022, with many smaller businesses entering the market to benefit from the sharp decline in the value of the yen and developments in information technology, SMES aimed to connect with customers and manage customs procedures

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