Insect Repellent Market Size, Share & Trends Analysis Report By Insect Type (Mosquito Repellent, Bugs Repellent), By Product Type (Vaporisers, Spray, Cream), By Region, And Segment Forecasts, 2025 - 2030

Insect Repellent Market Size, Share & Trends Analysis Report By Insect Type (Mosquito Repellent, Bugs Repellent), By Product Type (Vaporisers, Spray, Cream), By Region, And Segment Forecasts, 2025 - 2030

Insect Repellent Market Growth & Trends

The global insect repellent market size is expected to reach USD 8.28 billion by 2030, registering a CAGR of 6.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising popularity of outdoor activities, such as camping, hiking, and sports, has fueled the demand for insect repellents. Consumer trends and preferences in the market are continuously evolving due to changing lifestyles, environmental concerns, and health considerations.

The market is highly competitive owing to the presence of companies with a wide geographical presence, high brand awareness, and vast distribution networks. Players are expected to increase their focus on innovation with a rise in research and development activities. Companies are also expected to engage in mergers and acquisitions to expand their reach in newer regional markets. Developing products based on application area, price competition, and establishing competent distribution channels are among the prime strategies to enter the market.

Increasing awareness about vector-borne diseases, rising demand for effective pest control solutions, and advancements in repellent technologies drive the demand for fly repellents. In addition, the rise in outdoor activities, expansion of equestrian sports, and need to maintain hygiene in livestock and agricultural settings are contributing to the demand for fly repellents. The growing market for fly repellents is characterized by the demand for effective and eco-friendly solutions. In July 2023, Purdy & Figg launched Citronella & Niaouli Counter Clean. This innovative multi-surface cleaner harnesses the power of Citronella and Niaouli to naturally repel flies while leaving spaces refreshingly clean. The blend includes Citronella Java, Eucalyptus Peppermint, Niaouli, Lavender, and Geranium, along with organic Neem Oil for added repellency.

The launch of novel repellents such as cyclic acetals offers an opportunity for market growth as these new products can be effectively incorporated into topical repellent solutions such as creams and lotions. In June 2022, Kao Corporation introduced a mosquito repellent, Bioré GUARD Mos Block Serum, utilizing innovative technology to offer protection against dengue fever and other diseases spread by mosquitoes. The product is non-sticky, contains natural citronella oil, and forms a protective shield on the skin while being comfortable to use. As part of the Guard Our Future initiative, the company is focused on safeguarding lives from mosquitoes, starting in Thailand and expanding to Southeast Asia. The expansion of their product line and the introduction of advanced technologies indicate the growing interest in creams and lotions as preferred choices for protection against insects.

Several consumers are more inclined toward multi-functionality or 2-in-1 products that can be used on mosquitoes and bugs/flies owing to their low cost and convenience. The adoption of mosquito repellents is higher than bug, fly, and other repellents since mosquito bites can cause serious diseases like dengue, Zika virus, and malaria.

Insect Repellent Market Report Highlights

• In terms of insect type, mosquito repellents accounted for a revenue share of over 50.7% in 2024. The rising threat of mosquito-borne diseases such as malaria, dengue, and Zika virus drives the market demand.
• In terms of product type, vaporisers accounted for a revenue share of over 35% in 2024. Vaporisers provide long-lasting protection by emitting repellent vapors continuously, making them a hassle-free solution for households, especially in areas with high insect activity.
• In terms of region, the Asia Pacific insect repellent market dominated the industry with a revenue share of 41% in 2024 and is expected to grow at a CAGR of 7.1% from 2025 to 2030. Technological advancements in the insect repellent industry contribute to growth.

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